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WorksheetsCHAPTER 1: The Principles of Marketing
Total questions: 11
Worksheet time: 4mins
It is not necessary for our survival, but it is our desire.
(a)
According to ... “Marketing is about meeting needs profitably.”
A. AMA
B. Kardashians and Jenner
C. Kotler and Keller
D. None of the choices
It is essential for a person to survive.
(a)
I. Look for feasible Channels
II. Profiles the intended market
III. Manufacturer research for their product
IV. Communication to discuss the existence of the product
V. Conceptualizes the product
QUESTION: What is the correct order?
A. I, II, III, V, IV
B. III, II, V, I, IV
C. III, V, II, I, IV
D. V, I, II, III, IV
Who is the psychologist who proposed a hierarchy of human needs?
(a)
_____ and _____ are unlimited and never end
(a)
These are wants that are backed by purchasing power.
A. Goods
B. Needs
C. Demands
D. Wants
Which of these are not belong to the group?
Time Utility
Possession Utility
Information Utility
Awareness Utility
Form Utility
In the pyramids of needs, what is in the middle?
A. Esteem
B. Safety needs
C. Self-actualization
D. Love/Belonging
What are the 4 topics that we tackled in our presentation?
(a)
What is the FULL NAME of our professor on Principles Of Marketing?
(a)
