WorksheetsESB Domain 2 Quiz
Total questions: 13
Worksheet time: 49mins
What is a value proposition?
A statement that explains to customers why they should do business with a company
A statement that explains the estimated value of a company
A statement that explains the estimated value of a product or service
A statement that explains to investors why these should do business with a company
A company's (a) may play a role in pricing.
Which two choices are considered secondary data?
company newsletter
statistical data
focus group
internet articiles
(a) marketing is accomplished by companies using specific technical elements to ensure that search engine crawlers easily find and index the content, placing their article in the top search results.
A sandwich shop wants to send out a coupon to people and plans to utilize the United States Postal Service age and income demographics to determine who will receive a coupon. Which marketing method is the sandwich shop using?
Newspaper Marketing
Internet Marketing
Television Marketing
Mail Marketing
Which two aspects of a company's customers could a high customer acquisition cost (CAC) indicate?
The marketing is ineffective
The demographic has shifted
The marketing is effective
The customers are unreliable in terms of purchases
What formula is used to determine a company's customer acquisition cost (CAC)?
Marketing expenses + Sales expenses + the number of new customers for the period
Marketing expenses - Sales expenses / the number of new customers for the period
Marketing expenses + Sales expenses / the number of new customers for the period
Marketing expenses - Sales expenses X the number of new customers for the period
Barry owns a small business. He spent $15,000 on marketing expenses and $5,000 in sales costs last year. He obtained 1,000 new customers. What is his customer acquisition cost (CAC)?
$10
$8
$20
$12
What formula is used to determine a company's customer retention rate?
(the number of new customers during the period + the number of customers at the end of that period) / the number of customers at the start of the period X 100
(the number of new customers during the period - the number of customers at the end of that period) X the number of customers at the start of the period X 100
(the number of new customers during the period - the number of customers at the end of that period) / the number of customers at the start of the period X 100
(the number of customers at the end of the period - the number of new customers acquired during the period) / the number of customers at the start of the period X 100
Jean owns a printing company. She had 100 customers at the end of the 3rd quarter, 101 customers at the beginning of the 3rd quarter, and five new customers in the 3rd quarter. What is her customer retention rate for the 3rd quarter?
91%
96%
90%
94%
Which features are drawbacks of digital sales channels? Choose two answers.
Smaller selling range for businesses
Higher costs of products
Some products will have shipping costs to have the product delivered
Customers must rely on images, reviews, and product descriptions to determine whether or not they will purchase a product
Which three tips are suggested for dealing with negative customer feedback?
Address the customer by name
Inform the customer of who is at fault for the situation
Empathize with the customer
Apologize to the customer
Offer unlimited free products to the customer for their trouble
What are indirect competitors?
Other businesses that sell products that are different from a business but are similar enough that their products could satisfy the same need
Other businesses that sell the same or similar products or services that a company sells
Businesses that have the same or similar investors
Businesses that have the same or similar revenue
