WorksheetsWeek 4 Exam A
Total questions: 22
Worksheet time: 33mins
269: What does IMH stand for?
Salesforce Marketing Cloud
Interactive Marketing Hub
Sales Qualified Lead
Object Sync for Pardot
270: How do you Access the Email Application?
Click the “Log In” or “Sign In” button to continue.
Type in your username and password.
Through the IMH Interactive Marketing Hub
Go to your email service provider. Open a new tab in your favorite web browser and go to the address of your email service provider.
271: What is the IMH?
by targeting them to specific consumer demographics
IMH provides a number of marketing services to insurance marketing organizations
data driven direct mail, email, and digital ad campaigns
Real-time, multi-channel engagement solution that provides a single view of customers and prospects.
272: What does the IMH do?
IMH services include the organization of conferences, summits, client events
Empowers marketers to plan, monitor, track and take action across all interactive channels.
It provides products and services based on content
The intelligence and connections to specialist audiences
273: What does Exact Target do to help protect your data when you log in? Choose 2
Authenticate your browser
Enter your username and password
Click Send Activation Email button
You must choose a long password with multiple characters.
274: By clicking what tab in Exact Target will you be able to view emails that are scheduled to be sent?
Email Tab
Pending Tab
Templates Tab
Lists tab
275: What options are available under the Customize in the Short Cuts Section on the Overview screen of the Email Tab button? (There are 7)
Create Email - Create Template -Create Report
Create Report -Create data
Create List -Create Extension Data
Upload Images - Create Content Area
Create list - Download Images
276: What's the purpose of the Customized Shortcuts section under the Overview tab of the Email section in Exact Target?
Allows you to create custom actions for your marketing.
Allows you to create Email
Allows you to access you most frequent tasks quickly
Allows you to view past and pending emails.
277: Consumers like email marketing because it lets brands communicate to them as individuals with real-time offers that they want to receive. Identify the elements that make an email message effective. (Choose 4)
Optimize for Mobile
Data should always be relevant
Personalize email whenever possible
Sharing isn't just for social networks
Include your physical mailing address.
278: Where do you click Connect Campaign to associate a campaign with a journey?
Journey Builder
The Campaign Messages component on the campaign record
The Campaign Messages component on the Lead or Contact record
Email Studio
279: Which is a benefit of Quick Send?
Quickly approve Campaign Members for sending.
Quickly send single Marketing Cloud messages to leads, contacts, or person accounts.
Quickly send multi-message campaigns to leads, contacts, or person accounts.
Quickly send Salesforce emails to leads, contacts, or person accounts.
280: Which three content blocks do you need to create using AMPscript to enable personalization?
First Name, Introduction, Conclusion
Full Name, Introduction, Conclusion
Greeting, First Name, Last Name
Greeting, Introduction, Conclusion
281: The Northern Trail Outfitters product clearance sale email contains many items with similar product URLs. Which feature within the standard email editor can be used to provide descriptive text that is displayed when the email viewer hovers over each link?
Link Help Text
Link Conversion Tracking
Link Title
Link Tracking Alias
282: Which statement defines Primary Key?
A unique value that identifies a specific row in a data extension.
A unique value that identifies the data extension with an API call.
A unique value that allows an email address to be included multiple times.
A unique value that imports data to a standard data extension.
283: When the number of subscribers exceeds one million records, which data model is preferred?
Lists
Data Extensions
Data Filters
Groups
284: A subscriber asked to be removed from a customer's email list multiple times by replying directly to the customer's marketing message, but continues to receive emails. Which steps will solve how replies are managed by the application? Choose 3 answers
Confirm that Reply Mail Management (RMM) is configured for the customer's account.
Confirm that the RMM setting 'Unsubscribe Manual Requests' is set to YES.
Confirm that the RMM setting 'Delete auto-replies and out-of-office replies' is set to NO
Confirm that an email address was provided as the Routing Address for Remaining Replies.
Confirm that the subscriber's request contained one of the standard terms that qualify for automatic unsubscribe.
. 285: What are some of the acquisition methods for allowing subscribers to opt-in to receiving email? (Choose 3)
Drip campaigns
Capture from Facebook
Sales associate request during check out.
Paid Mobile Ads
Authenticate email
286: Which app do you use to set the default greeting option?
Distributed Marketing Administration
Distributed Marketing Settings
Journey Builder
Administration
287: What do you create in Marketing Cloud to test the Distributed Marketing setup in Sales Cloud?
Sender and recipient profiles
Campaign and journey
Email and journey
Journey and contact
288: What is a table within the application database that stores sendable subscriber data as well as relational data like purchases, inventory, rewards programme data?
Data Table
Data Extension
Data List
List
Subscriber Table
289: What three methods are used to import data into a data extension?
API, Import Filter, and Import Activity
API, Data Filter, and Import Activity
Import Wizard, Data Filter, and Import Activity
Import Filter, Import Data, and Automation
API, Import Wizard, and Import Activity
290: Northern Trail Outfitters (NTO) marketing team wants to differentiate test emails from live sends by using the words ‘For Review’ in the subject line of every email sent for testing purposes. What can NTO do to ensure they receive a warning before sending any emails with the words ‘For Review’ in the subject line?
Create a validation rule to prevent the sending of test emails to live audiences
Configure Standard Approvals to include select keywords for sends
Add the selected key words to Subject/Preheader Validation
Ensure that the administrator enables testable subject lines for send flows
