NEW
Font size
WorksheetsPromotion
Total questions: 16
Worksheet time: 6mins
The arm of marketing that concerns itself with promoting the image of a company, organization, or individual either good or bad, it is non-paid.
advertising
endorsements
good will
public relations
Paid non-personal communication that will encourage a consumer to buy a product
advertising
endorsements
good will
public relations
A general willingness to work with or assist a person or organization based on a positive reputation or relationship without monetary compensation
advertising
endorsements
good will
public relations
Companies promote products using one key message that is directed to everyone
niche marketing
guerilla marketing
mass marketing
This type of promotion generally has a higher cost per customer than other methods, it is used in a small business setting.
advertising
publicity
personal selling
sales promos
Type of advertising that provides the advantages of sight, sound, and motion
advertising
publicity
personal selling
sales promos
Type of advertising that uses banner ads and pop-up advertising
print ads
transit ads
tv ads
social media ads
Which of the following indicates all of the elements of the promotional mix?
product, price, place, promotion
personal selling, advertising, price, product
personal selling, advertising, publicity, sales promotion
Coupons, samples, rebates, sweepstakes, and contests are examples of:
advertising
publicity
personal selling
sales promos
Free mention of a product or organization in the news
advertising
publicity
personal selling
sales promos
Which of the following is an example of public relations?
Billboard on the highway
An NBA player helping at the Boys and Girls Club
TV Ad
YouTube Ad
__________ provide(s) basic information of a newsworthy story to the media.
Personal Selling
Cold Calling
Press Release
Print Ad
Which of the following is an advantage of a sales promotion?
generates short-term sales
lasts for a long period of time.
has no change
Implementing catchy slogans and jingles is an example of __________ advertising.
informative
brand
comparative
persuasive
Approval of a product or service from a well-known individual speaking on behalf of the advertiser is known as
publicity
endorsement
sponsorship
promotion
Pepsi providing monetary support to the NBA in exchange for free advertisements at games is known as
publicity
endorsement
sponsorship
promotion
