WorksheetsMarketing Mgt QUIZ 2
Total questions: 20
Worksheet time: 8mins
1.The ______________________ consists of the actors and forces outside marketing
that affect marketing management’s ability to develop and maintain successful
relationships with its target customers
MARKETING ORGANIZATION
MARKETING
SYSTEM
MARKETING NETWORK
MARKETING ENVIRONMENT
2.Which of the following terms best describes the environment that includes the forces
close to the company that affect its ability to serve its customers—the company,
suppliers, marketing channel firms, customer markets, competitors, and publics?
microenvironmen
macroenvironment
global environment
networked environmen
3.Finance, research and development, purchasing, and manufacturing are all activities
that are a part of which element of the microenvironment?
the company’s internal environment
the suppliers
the marketing channel firms
the publics
4.________________ are an important link in the company’s overall “value delivery
system” since they provide the resources needed by the company to produce its
goods and services
Marketing intermediaries
Competitor network
Suppliers
Service representatives
5._______________ exists when all consumers have almost the same preferences and the market reflects no natural segments.
Clustered preferences
Diffused preferences
Homogenous preferences
None of the above
Sachet marketing was designed to specifically target the '___________ market'.
a)Top of the pyramid
b) Mid-point of the pyramid
c) Bottom of the pyramid
d) All of above are false
7.People within the same demographic group exhibits ________ psychographic profiles.
a) Similar
b) Can't say
c) Very Different
d) None of the above
8.In ____________, marketers classifies buyers intro groups depending on attitude toward, knowledge of, response to or use of a product.
a) Demographic segmentation
b) Behavioral segmentation
c) Psychographic segmentation
d) None of the above
9.The customers who change loyalty from one brand to another are:
a) Split loyals
b) Shifting loyals
c) Hard core loyals
d) None of the above
10.Positioning is done to achieve
a) Customer-focused value proposition
b) Product-focused value proposition
c) Company-focused value proposition
d) None of the above
11.Why are marketers interested in the level of disposable income?
a)it increases current buying power
b) it is what is left after taxes to buy luxuries with
c) it is a ready source of buying power
d) it is essential for forecasting future business trend
12.As Kamal runs out of shaving cream, he tries to remember what he did the last time this happened. He is engaging in:
(a) external search
(b) evoked set development
(c) internal search
(d) cognitive dissonance
13.Which is not a part of 4Cs in marketing?
1) Communication
2) Cost
3) Convenience
4) None of these
14._________________ refers to the system that assists the organization in delivering the service
1) Product
(2) Process
(3) Price
(4) Promotion
15.The products whose sale is dependent upon the sale of primary product are __________________________
1) Companion product
2) Generic product
3)Expected product
4)Augmented product
16.Promotion has to be given a little more importance in marketing services due to the ________________
(1) Hybrid offe
2) Tangible and intangible characteristics
3) Pure service
4) Tangible good with accompanying services
17.What do we call a person who first suggests the idea of buying something?
1) Influencer
2) Initiator
3) Buyers
4) Marketer
18.A situation in which consumer purchases are unplanned is known as___________________
(1) Primary buying motives
(2) Secondary buying motives
(3) Impulse buying
4) Buying behavior process
19.An individual buys a product out of habit, they search for what to buy in news paper or internet etc. is called
(1) Complex buying behavior
(2) Habitual buying behavior
(3) Variety buying behavior
(4) Dissonance buying behavior
20 .In study of “Consumer Buying Behavior” a prospect is
(1) Buyer
(2) Consumer
(3) Likely buyer
(4) Impulse buyer
