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WorksheetsTUTORIAL 11
Total questions: 40
Worksheet time: 43mins
Which of the following is the most important factor in forcing companies to focus on innovation?
Organisational culture
Intense competition
Entrepreneurship
Government laws
Creativity arises through the confluence of the following three components:
Creativity, innovation and entrepreneurship
Societal, technology and economic trends
Knowledge, creative thinking and motivation
Problem solving, social networks and marketing
The iPhone is an example of:
creativity
invention
innovation
entreprneurship
Which is the best example of "demonstrating creativity and innovation"?
Evaluating potential solutions and resources
Displaying a disciplined work ethic
Prioritizing your job tasks on a daily basis
Developing and/or improving products, services, or processes
Productive thinking is wrong tool for creativity since it is based on past experiences and already existing solutions.
True
False
What is the best definition for creativity?
the creation of something new
the creation of something better than existing things
the creation of the wheel
the creation of something new and useful
Following are what you need to do to generate creative solutions in your team , except:
Encouraging soft thinking
Using brainstorming techniques
Managing creative abrasion
Look for people whose intellectual perspectives are similiar
Creating the right psychological and physical environment
What is the challenge of creativity and innovation?
They refer to the same thing
Too often there is an assumption that creativity automatically leads to actual innovation
They are two different concepts that are hard to be put together
You need to filter your ideas in the early stages...
True
False
…………………………… is the successful exploitation of new ideas. It involves turning an invention into a commercial success.
Creativity
Innovation
Invention
Generativity
The first step for any entrepreneur is
the identification of a good idea.
the identification of a bad idea.
the identification of a problem.
the identification of a solutions.
four phases which can help to remove ‘idea blocks’ to and enhance creative thinking ended with
incubation process
background or knowledge accumulation
evaluation and implementation
idea experience or ‘eureka’
Below are types of creativity EXCEPT
Idea Creativity
Material Creativity
Outer Creativity
Relationship Creativity
Below are types of innovation EXCEPT
innovation
invention
duplication
synthesis
Below are sources of Innovation
Incongruities
Process needs
Demographic Changes
Geographic Changes
Creative replication of an existing concept is referring to
Synthesis
Duplication
Extension
Invention
Below are myth of innovation EXCEPT
technology is the driving force of innovation and success.
creativity relies on dreams and blue-sky ideas
innovation is planned and predictable
Make the product, process, or service customer-based
____________ is the result of a disciplined, systematic process of applying creativity and innovation to needs and opportunities in the marketplace.
Entrepreneurship
Innovation
Creativity
Business
Innovation is __________________
the ability to apply creative solutions to those problems and opportunities in order to enhance people’s lives or to enrich society.
the ability to develop new ideas and to discover new ways of looking at problems and opportunities.
the result of a disciplined, systematic process of applying creativity and innovation to needs and opportunities in the marketplace.
a process that can be developed and improved. Some individuals have a greater aptitude for creativity than others.
Below are barriers to creativity EXCEPT
constantly being practical
reward heroic activity
avoiding ambiguity
becoming overly specialised
There are 3 key questions to market measurement and forecasting EXCEPT
Who is the market?
How many consumer?
How large is the current market?
What is the likely future siza of the market?
What is penetrated market?
set of consumers that are actually consuming the product
the part of the qualified available market that the instituition puts effort into attracting and serving
the set of consumers who have interest,income,access and qualifications for the particular market offer
Why do we need market measurement as research process of marketing?
to analyse market opportunities
to give free education
to have fun
In order to be creative, you need to be able to view things in new ways or from a different perspective.
True
False
Creativity is the development of ideas about products, practices, services, or procedures that are novel and potentially useful to the organization.
True
False
Opportunity or Problem Recognition: A person discovers that a new opportunity exists or a problem needs resolution.
True
False
WHAT ARE THE PERSONALITY TRAITS OF CREATIVE PEOPLE?
Take risks
Drive to achieve
Independence
Tolerance of ambiguity
All the above
Netpreneurship is a process of identifying and starting a business venture, sourcing and organizing the required resources, and taking both the risks and rewards associated with the venture on the Internet.
True
False
