Occurs when 2 or more businesses in an industry agree to sell the same product at a set price, which is usually high.

Occurs when a company sells the same product to different customers at different prices based on personal characteristics

The practice of setting the prices of products in a way to intentionally mislead a customer

Maximum prices set by the government when it thinks certain products are being priced too high

True or false.

Companies should take the expectations of the broader community into account when making decisions.

Good advertisements make untruthful claims.

An ethical system includes principles and guidelines based on which an individual or organization can learn right from wrong.

The simplest definition of ethics is what separate a right from a wrong.

Above are the importance of being ethical in one's marketing practices, EXCEPT:

This image refers to an ethical issue in product which is _________.

This image refers to an ethical issue in product which is _________.

Price fixing is an agreement (written, verbal, or inferred from conduct) among competitors that raises, lowers, or stabilizes prices or competitive terms.

The two biggest digital advertising platforms are;

also known as “cost-per-mile” or “CPM”). This means you’ll be charged each time your ad is viewed 1,000 times.

•Now, paid advertising is often referred to as “______________________” – this means that advertisers will pay a fee each time a user clicks on one of their ads.

Email marketing campaigns will often start with something called a “_______________” – which is just a fancy way of saying “bait.” The bait is usually a discount coupon or a particularly desirable piece of content, such as an e-book

What exactly is an influencer? Choose three;

A business will set up a program that pays commissions to external websites or individuals for the traffic or sales they generate.

The largest and most influential part of off-page SEO is the generation of ___________________. This is when other websites link to your website or content.

It’s worth noting that today when we talk about SEO we’re almost exclusively referring to ___________________

___________________________ is the process of optimizing websites and digital content to improve search engine rankings, which in turn, maximizes the number of visitors to a particular webpage.

Also called online marketing, _______________________ is the process of promoting a business or brand and its products or services over the internet using tools that help drive traffic, leads, and sales.

DIRECT MARKETING IS ALSO KNOWN AS __________________

THE 3 EXTRA P'S IN THE MARKETING MIX ARE

Involves creating, maintaining and enhancing strong relationships with

customers and other stakeholders. Increasingly, marketing is moving away from a focus on individual transactions and towards a focus on building value-laden

relationships and marketing networks.

Trust and loyalty go hand in hand, and it is super beneficial for all business. It

will help prevent customers from turning to competitors.

The company’s employees must be ready to deliver beyond the company’s boundaries on customer demand

If the company knows what its customers’ needs are, it will help reduce wastage due to trial and error methods.

The company can segregate its customers into groups based on their characteristics like purchasing power, frequency and volume of sale transactions.

Experiential Marketing (choose the two related statement)

One-to-One Marketing (choose the two related statement)

The objective of marketing is to have loyal customers who patronize the company’s products and/or services because of their consistency, predictability, and reliability.

Customer satisfaction is not the primary purpose of marketing.

Transactional marketing focuses more on long-term customer retention.

Customers should be treated as secondary and not partners in the buying and selling transaction.

What is the first step in the marketing process?

Which of the following is NOT a feature of relationship marketing?

It is the amount of benefits a customer can get from a product/services.

Which of the following is NOT a benefit of relationship marketing?

The transaction moves to a higher level because the sales person tells the customer that he or she can be contacted to answer any inquiry about the product or service.

This is also called “direct sales” and is the most basic level of interaction between the company and the customer.

A type of customers whose needs do not fit the company’s offerings

It pertains to an unexpected purchase or service experience that may go beyond what the customers desire

Defined as the satisfaction derived from what a customer may experience or expect to experience by choosing a particular action relative to the cost of that action