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WorksheetsIQ #2 SERVICES MARKETING MODULE 2
Total questions: 10
Worksheet time: 8mins
EXTERNAL FORCES THAT HAVE A SUBSTANTIAL IMPACT ON MARKETING STRATEGY AND BEYOND THE CONTROL OF THE ORGANIZATIONS.
MICROENVIRONMENT
TASK ENVIRONMENT
MACROENVIRONMENT
MARKETING ENVIRONMENT
IT IS USED TO IDENTIFY AND ASSESS EXTERNAL FACTORS.
BUSINESS PLANNING
ENVIRONMENTAL SCANNING
MARKETING ENVIRONMENT
SWOT ANALYSIS
TRENDS THAT ARE SHORT-LIVED
MEGATRENDS
TRENDS
FASHION
FADS
INFLATION, UNEMPLOYMENT RATE AND INTEREST RATES ARE ALL INCLUDED IN WHAT FACTOR OF EXTERNAL ENVIRONMENT?
SOCIAL FACTORS
ECONOMIC FACTORS
POLITICAL FACTORS
LEGAL FACTORS
IT REFERS TO THE FORCES CLOSELY INFLUENCING THE COMPANY AND DIRECTLY AFFECTING THE ORGANIZATION'S RELATIONSHIPS.
MICROENVIRONMENT
MACROENVIRONMENT
BUSINESS ENVIRONMENT
MARKETING ENVIRONMENT
THESE ARE INDIVIDUALS THAT ACQUIRE GOODS AND SERVICES FOR INDIVIDUAL CONSUMPTION.
BUSINESS MARKET
RESELLER MARKET
CONSUMER MARKET
GOVERNMENT MARKET
THEY HELP THE COMPANY STOCK AND MOVE GOODS FROM A WAREHOUSE TO THE FINAL PLACE OF SELLING OR OTHER DESTINATIONS.
DISTRIBUTION CHANNEL
LOGISTICS FIRM
MARKETING SERVICES FIRMS
FINANCIAL INTERMEDIARIES
ANY GROUP THAT HAS AN ACTUAL OR POTENTIAL INTEREST IN OR IMPACT ON AN ORGANIZATION'S ABILITY TO ACHIEVE ITS OBJECTIVES.
PUBLICITY
PUBLIC RELATION
PUBLIC OPINION
PUBLIC
COMPETITION IS BAD FOR THE INDUSTRY
TRUE
FALSE
FIRMS IN THE SERVICE INDUSTRY COMPETE NOT ONLY WITH ONE ANOTHER, BUT ALSO WITH SUBSTITUTE GOODS AND SERVICES.
TRUE
FALSE
