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WorksheetsPromotion- Marketing
Total questions: 45
Worksheet time: 23mins
The communication of information about goods, services, ideas or images to influence purchase behavior.
communication
advertising
promotion
personal selling
Any paid form of nonpersonal communication.
communication
advertising
promotion
persoanl selling
Free promotion gained through press releases or news conference.
publicity
advertising
promotion
persoanl selling
Activities other than advertising or personal selling used to stimulate purchases.
publicity
advertising
sales promotion
personal sellinig
Nonpersonal promotional tools include:
personal selling, advertising, publicity
personal selling, sales promotion advertising
advertising, sales promotion, publicity, visual merchandising
Internal environmental factors influencing promotion are?
product
price
place
all of these
The three major objectives of advertising are?
to inform, persuade, remind
to inform, challenge, remind
to inform, sell, change
A blend of marketing communication channels that a business uses to send its message to consumers.
communication
promotional mix
distribution
promotion
Promotional media are channels of_______.
communication
distribution
production
Newspapers and magazines are categorized as?
print media
broadcast media
outdoor media
Types of promotional messages include:
product
institutional
both a and b
This type of promotion is used to persuade customers to buy a particular good/service.
Product
Institutional
This type of product promotion is designed to stimulate demand for an entire class of products.
primary
secondary
institutional
This type of promotion is designed to stimulate demand for a company’s brand.
primary
secondary
institutional
This type of promotion is used to create an image of a company in the eyes of the consumer.
primary
secondary
institutional
Institutional promotion can be used to:
change a particular attitude
make consumers aware of the company’s interest in issues
inform the public about the company’s future
all of the above
An advantage of promotion to society is......
contributes to economic growth
adds money to economy and creates jobs
supports mass media
all of the above
Advantages of promotion to companies include:
creates awareness of company and its products
create interest in products/services
develop company image
all of the above
Advantages of promotion to consumers include:
encourages higher standard of living
better educate consumers about products/services
help consumers make more informed purchases
all of the above
The word, phrase , paragraph or question set in large type and usually located at the top of the print ad.
headline
sub-headline
copy
layout
The three purposes of headlines is to:
inform, persuade, remind
attract attention, arouse interest, encourage reading of the ad
attract, inform, persuade
inform, persuade, encourage reading of the ad
Usually positioned below the headline in slightly smaller type and is used to continue or clarify the thought in the headline.
continuing line
sub-headline
sub-line
headline
The photo, drawing, painting, graphic or combination of these elements.
copy
pictorial
illustration
The principle sales message of an ad.
body
information
sub-line copy
copy
The company identifying mark of an ad.
identification
logotype
layout
pictorial
The goal of the layout is to...
look pretty
guide the readers eye through the ad
take up space
continuity
The term for the blank space on an ad is to help the viewers focus on the ad.
clear space
blank space
white space
Coupons printed in a newspaper would be considered to be ____ promotion.
ineffective
unusual
nonpersonal
personal
To be effective, promotional messages need to be
rewritten frequently
repeated often
used sparingly
hard to remember
Internal factors which affect a company’s promotional decisions include the
product, its price, and place
environment and demand
product, technology, market
economy, place, and price
External factors which affect a company’s promotional decisions include the
environment, product, and price
competition, technology, and demand
demand, place, and technology
product, social trends, and demand
Promotion benefits the business by helping it to
control expenses
sell its products
reduce taxes
protect the environment
A business that develops an app for a virtual personal shopper that allows their customers to pre-select merchandise to meet their need is an example of what promotional method for a specific target market.
Advertising
Digital Integration/Online/Social Media
Publicity
Sales Promotion
Customer profiles include information about the target market such as age, income level, ethnic background, occupation, attitudes, lifestyle, and geographic residence.
Demographic information
Psychographic information
Geographic information
Behavior information
All of these are included
The BP Oil Company used a combination of promotional methods to inform the public of their responsibility and clean-up of the environmental damage as a result of an oil spill. What methods are the best combination to inform the public and to prevent further damage of their image?
Advertising and Promotion
Direct mail and Sales Promotion
Personal Selling and Sales Promotion
Publicity and Public Relations
Type of media referred to as “Time” media because it is paid for on the basis on air time.
Broadcast
Digital/Social Media
Out of Home
Referred to as “Junk Mail”
Out of home
Direct to home
Specialty
Newspaper
These are expensive “freebies” that are kept and reused by consumers who become the walking advertisers for a company or product. They often get confused with licensed products.
Out of home advertisements
Direct to home advertisements
Specialty advertisements
Magazines
A series of advertising messages that share a single theme
advertising
advertising campaign
advertising media
advertising message
When setting an advertising budget a company should
spend the amount needed to achieve the sales goal
spend as much as they want
spend the money on only one type of advertising
with social media there is no need to have an advertising budget.
When using Digital and TV Broadcasting
tell them you exist
make an impression that will encourage them to come in or click on your link
promote your image
all of these
Neilson Rating measures
audience size and composition of television programming in the US
rating system used to measure media popularity
audience size and composition of television programming in the World
rating system used to measure impression of ads
Which statement(s) is true about Digital Media?
Digital cannot make up the reach that TV delivers
Digital should be used in a way that compliments TV promotion
even with less dollars being spent on TV, it still beats digital overall performance in encouraging target markets to action
all of these
When using Specialty advertising it
is more important to reach the people who count then to count the people you reach
permits the advertiser to personalize the message
has limited space to print a message
will fail if the specialties don’t reach the target prospects
all of these
Why would you use promotional specialty products?
to build traffic to your store or site
promoting image and maintaining customer goodwill
opening doors for salespeople
introducing new products/services
all of these
