Free Printable Long Quiz SHS

1.

Elements involved in marketing a good or service that interact significantly with each other.

a)

Marketing Mix

b)

Product

c)

Place

d)

Price

2.

A good, service, or idea that is created for the purpose of satisfying a need or a want

a)

Marketing mix

b)

Place

c)

Product

d)

Price

3.

The advancement of a product, idea, or point of view through publicity and/or advertising.

a)

Promotion

b)

Place

c)

Product

d)

Price

4.

The product is properly distributed and available in a convenient location at the right time.

a)

Promotion

b)

Place

c)

Product

d)

Price

5.

What the customer is charged.

a)

Promotion

b)

Place

c)

Product

d)

Price

6.

In order for the consumer to buy the product they ______ must be greater than the _______.

a)

Value, Price

b)

Price, Value

c)

Promotion, Place

d)

Place, Marketing Mix

7.

A product, service, or idea whose absence would cause a significant negative impact to the consumer's life

a)

Need

b)

Want

c)

Good

d)

Service

8.

A product, service, or idea that is not nessary to the consumer, but is desired

a)

Need

b)

Want

c)

Good

d)

Service

9.

A tangible (you can touch it) item that is for sale

a)

Need

b)

Want

c)

Good

d)

Service

10.

Performing a task for the consumer because they do not want to do

a)

Need

b)

Want

c)

Good

d)

Service

11.

An attempt to communicate a brand, product, or concept to the general public by creating a strong message.

a)

Idea

b)

Want

c)

Good

d)

Service

12.

Mary Jane makes soap at her house. She packages it and sells it to a nearby craft store, “Craft Barn.” Each bar costs her $1.25 to make. She sells the bars to the Craft Barn for $3.00 each. The Craft Barn then sells it for $6.00. This month she sold 50 bars. What is the production cost?

a)

$1.25

b)

$3.00

c)

$6.00

d)

$1.75

13.

Mary Jane makes soap at her house. She packages it and sells it to a nearby craft store, “Craft Barn.” Each bar costs her $1.25 to make. She sells the bars to the Craft Barn for $3.00 each. The Craft Barn then sells it for $6.00. This month she sold 50 bars. What is the profit margin?

a)

$1.25

b)

$3.00

c)

$6.00

d)

$1.75

14.

Mary Jane makes soap at her house. She packages it and sells it to a nearby craft store, “Craft Barn.” Each bar costs her $1.25 to make. She sells the bars to the Craft Barn for $3.00 each. The Craft Barn then sells it for $6.00. This month she sold 50 bars. If she sells 50 bars, would would be the profit?

a)

$87.50

b)

$53.75

c)

$47.50

d)

$25.00

15.

Mary Jane makes soap at her house. She packages it and sells it to a nearby craft store, “Craft Barn.” Each bar costs her $1.25 to make. She sells the bars to the Craft Barn for $3.00 each. The Craft Barn then sells it for $6.00. This month she sold 50 bars. What is the wholesale price?

a)

$1.25

b)

$3.00

c)

$6.00

d)

$1.75

16.

Mary Jane makes soap at her house. She packages it and sells it to a nearby craft store, “Craft Barn.” Each bar costs her $1.25 to make. She sells the bars to the Craft Barn for $3.00 each. The Craft Barn then sells it for $6.00. This month she sold 50 bars. What is the retail price?

a)

$1.25

b)

$3.00

c)

$6.00

d)

$1.75

17.

Emblem that promotes instant public recognition

a)

Logo

b)

Jingle

c)

Slogan

18.

"Melt's in your mouth not in your hands."

a)

Logo

b)

Jingle

c)

Slogan

19.

"Give me a break, Give me a break, Break me off a piece of that Kit-Kat Bar!"

a)

Logo

b)

Jingle

c)

Slogan

20.

Which two parts of the distribution channel are part of a Direct-to-Consumer Model?

a)

Producer

b)

Customer

c)

Retailer

d)

Wholesaler

21.

Purchases items in bulk for cheaper and packages them individually

a)

Producer

b)

Customer

c)

Retailer

d)

Wholesaler

22.

Develops relationships with consumers to sell individual products

a)

Producer

b)

Customer

c)

Retailer

d)

Wholesaler

23.

Hasboro purchases the right to create Avengers actions figures from Marvel who own the intellectual property. What is this called?

a)

Licensing

b)

Marketing Mix

c)

Intellectual Property Rights

d)

Jingles

24.

What is not part of the marketing mix (the 4Ps)?

a)

Product

b)

Person

c)

Price

d)

Promotion

25.

What is not linked to place?

a)

Where the shop is

b)

Where the materials are

c)

What the product is

26.

What is a disadvantage of Television advertising?

a)

It reaches a wide audience

b)

You can differentiate different target markets

c)

It is expensive

27.

Demand-based pricing is determined

a)

by using the wholesale cost of an item as the basis for the priced charged

b)

by what competitors are charging for the same good

c)

by how much the consumer is willing to pay for a product or service

28.

Personal contact with the customers is a form of

a)

telemarketing

b)

personal selling

29.

Air freight is most likely to be used for importing which of the following products?

a)

steel pipes

b)

cars

c)

wood pulp

d)

fresh flowers

30.

Offering an incentive to customers in order to increase sales--contests, free samples, coupons etc...

a)

promotional mix

b)

telemarketing

c)

personal selling

d)

sales promotion

31.

All of the following are low cost advertising methods EXCEPT

a)

word of mouth

b)

business cards

c)

flyers

d)

tv commercials

32.

How the consumer gets the product

a)

Place

b)

Price

c)

Promotion

d)

Sales strategy

33.

What are certificates that entitle customers to cash discounts on goods or services?

a)

take-aways

b)

traffic builders

c)

premiums

d)

coupon

34.

When you see an advertisement for a store and decide to shop there, which element of the marketing mix has succeeded?

a)

presentation

b)

product

c)

place

d)

promotion

35.

What does target market mean?

a)

the market that your product is in

b)

the consumers you want to buy your product

c)

those consumers who haven't bought your product

d)

the markets overseas

36.

Which part of the four P's of marketing effects the location and transportation of the product

a)

Place

b)

Planning

c)

Pricing

d)

Promotion

37.

Delta Motorworks markets its cars based on the age, gender, and income of its customers. Which of the following types of market segmentation is evident here?

a)

Geographic segmentation

b)

Benefit segmentation

c)

Occasion segmentation

d)

Demographic segmentation

38.

"Many companies today are localizing their products, advertising, promotion, and sales efforts to fit the needs of individual regions, cities, and neighborhoods." This is an example of ________.

a)

Geographic segmentation

b)

Product diversification

c)

Branding

d)

Psychographic segmentation

39.

________ involves dividing a market into smaller segments of buyers with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes.

a)

Mass customization

b)

Market targeting

c)

Market segmentation

d)

Differentiation

40.

Which word best describes PLACE in the marketing mix?

a)

shelf height

b)

shopping mall

c)

distribution channel

d)

Auckland city

41.

Why is customer satisfaction important to a business?

a)

customers will become repeat buyers

b)

customers will be happy

c)

customers are stakeholders

d)

customers are never satisfied

42.

Product, price, place, and promotion make up the _____________________.

a)

Marketing Concept

b)

Marketing Mix

c)

Marketing Oriented

d)

Marketing Behavior

43.

Which of the following best describes a target market?

a)

Close competitors of a business

b)

The people who buy a business's products

c)

Groups that do not buy a business's products

d)

The individuals at whom a business's marketing strategies are aimed

44.

Define the term 'promotion'

a)

The methods a business uses to communicate with its customers to make them aware of their products

b)

Audio or visual form of marketing for products or services

45.

Define the term 'advertising'

a)

The methods a business uses to communicate with its customers to make them aware of their products

b)

Audio or visual form of marketing for products or services

46.

Define the term 'public relations'

a)

Relationship between a business and its customers. Businesses want a favourable image of themselves so use the media is used to help convey a positive image.

b)

Relationship between a business and its commercial partners. This relationship is really important.

47.

Which strategy is not included within a businesses overall promotional mix?

a)

Advertising

b)

Sales promotions

c)

Direct marketing

d)

Creating a business plan

48.

Above the line promotion includes: television, radio, cinema, national and local press, magazines, outdoor advertising and leaflets and flyers - True or False?

a)

True

b)

False

49.

Below the line promotion involves what activities?

a)

Television, radio, cinema, national and local press, magazines, outdoor advertising and leaflets/flyers

b)

Sales promotions, competitions, sposnsorhip, press releases, money-off coupons and point of sale promotion.

50.

Why do businesses offer three goods for the price of 2?

a)

Used by businesses to shift old stock or where stock has not been selling as well as expected.

b)

Customers stockpile and won’t need to buy those products for a while.

51.

What is the problem with businesses offering three goods for the price of 2?

a)

Used by businesses to shift old stock or where stock has not been selling as well as expected.

b)

Customers stockpile and won’t need to buy those products for a while.

52.

Why do businesses need to advertise?

a)

To keep loyal customers

b)

To take customers from competitors by tempting them to try a new product or service

c)

Both options

53.

What is meant by 'commercial radio'?

a)

A radio station that broadcasts music

b)

Home radio that derives money from the sale of advertising online

Long Quiz SHS

Total questions: 53

Worksheet time: 53mins

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