WorksheetsChapter 14: Advertising (review quiz)
Total questions: 15
Worksheet time: 1hrs 5mins
Which term refers to the public promotion of a product or service?
mass media
advertising
communication
medium
Which is NOT an example of mass media?
television
radio
newspaper
textbooks
Which is the main advertising medium used in the United States?
television
radio
billboards
newspaper
Which advertising medium combines sound, images, and motion?
radio
televison
newspapers
billboards
Which type of advertising best allows a business to reach a specific target?
television
radio
direct mail
newspaper
Which is an example of directory advertising?
phone book ads
newspaper ads
billboards
junk mail
Which is a reason why radio ads may not be as effective as TV or magazine ads?
They are played too often.
Many people find them irritating.
They cannot use images.
They differ from state to state.
Which is NOT a type of online advertising?
pop-up ads
virus protection
banner ads
webcasting
Which is the process of selecting advertising media and deciding when ads should appear?
advertising campaign
media planning
mass marketing
webcasting
Which is a series of ad messages that share a single idea?
media planning
advertising agency
mass media
ad campaign
Which term refers to a single exposure to an advertising message?
impression
informercial
frequency
ad campaign
Which term refers to the people who are exposed to an ad?
ad campaign
frequency
audience
impression
Which is NOT a reason ad rates can vary?
size of the ad
number of people reached
frequency of appearance
cost of making the ad
Which term refers to the time period when the network TV or radio audience is the largest?
prime time
prime rate
premium position
ratings
Which is NOT something upon which the cost of Internet ads is based?
size
placement
format
duration
