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XÃ HỘI HỌC TRUYỀN THÔNG

Total questions: 89

Worksheet time: 45mins

Name
Class
Date
1.

" Anonymous individual" is the feature of

a)

the mass

b)

audience

c)

crowd

d)

group

2.

Who believed that the history of society was one of class struggle?

a)

Karl Marx

b)

Emile Durkheim

c)

Erving Goffman

d)

George Herbert Mead

3.

According to the traditional idea, how many scocial institutions are there?

a)

2

b)

3

c)

4

d)

5

4.

What is “ channel hopping”

a)

using remote

b)

directing the watcher

c)

being lazy

d)

a&b

5.

In the mid 90s, the US government grew concerned that Microsoft was a ____ excercising disproportionate control over the available choices and prices of computers

a)

monolopy

b)

oligopoly

c)

conglomerate

d)

technological globalization

6.

Technology and the media are intrewoven, and neither can be seperated from contemporary society

a)

true

b)

false

7.

___ is an awareness of the relationship between a person’s behavior and experience and the wider culture that shaped the person’s choices and perceptions.

a)

sociological imagination

b)

social norm

c)

common sense

d)

deviant

8.

Which is the opinion that the technology of the media is a decisive factor in people’s thought and behaviour?

a)

critical theory

b)

functionalism

c)

social interaction

d)

technological determinism

9.

__ is a place where anyone can participate and exchange opinions with each other without having to deal with the hassle of external pressure

a)

sphere

b)

virtual sphere

c)

communiction

d)

public sphere

10.

When it comes to technology, media and society, which of the following is true?

a)

media

b)

society

c)

technology created media

d)

technology, media, society are bound & cannot be seperated

11.

According to Robert Merton, communication includes 2 functions : Manifesting and

a)

society

b)

latency

c)

secondary

d)

elementary

12.

According to Stuart Hall, that the reciver of a message get the entire content of the transmitted message belongs to the decoding reading

a)

dominant or hegemonic reading

b)

negotiated reading

c)

oppositional

d)

consensus

13.

When it comes to media and technology, a functionalist would focus on

a)

a symbols

b)

the way

c)

the association

d)

the digital divide

14.

Which of the following is the theory that communication can create contents which the audience will follow and discuss

a)

gap hypothesis

b)

agenda-setting theory

c)

magic bullet theory

d)

socialization

15.

Which of the following is the theory that the higher stratum in the society obtains more info and more quickly than its counterpart

a)

social interaction

b)

socialization

c)

social conflict

d)

gap hypothesis

16.

Who is famous for suicide study?

a)

Comte

b)

Durkheim

c)

Karl Marx

d)

Weber

17.

Set of cultural beliefs and pratices that help maintain powerful social, economic, and political interest. It is called dominant ideology

a)

true

b)

false

18.

2 forms of technological stratification are differential class- based access and knowledge gap

a)

true

b)

false

19.

How many components are included in mass communication which is a distinctive social process?

a)

1

b)

2

c)

3

d)

4

20.

What are key features of New Media

a)

digital, interactivity

b)

hypertextual, global networks

c)

vitural worlds, simulation

d)

all

21.

Is the opinion that mass media will allow people more opportunities to get acces to social resources

a)

true

b)

false

22.

Whose is the statement “ The medium is the message”

a)

robert

b)

bruno

c)

McLuhan

d)

Daniel

23.

___ put pressure on people to select one choice over another

a)

cultural pattern

b)

social forces

c)

a&b

d)

social deviant

24.

According to Francis Balle, what are the three stages in the public’s attitude towards the development of a mass medium

a)

The stage of addiction

b)

the stage of satuaration

c)

the stage of maturity

d)

all

25.

Is the fact that MONO singer has watched a film on Netflix for many times the result of channel hopping?

a)

yes

b)

no

26.

Can an individual attract attention or even disut society through new media?

a)

yes

b)

no

27.

According to Denis McQuail, how many types of audience are there based on the relationship with communication?

a)

2

b)

3

c)

4

d)

5

28.

According to Abraham Moles, how many cases are there when we want to describe the receiver’s ability to comprehend information?

a)

2

b)

3

c)

4

d)

5

29.

Some sociologist study social facts, which are

a)

the laws, moral, value

b)

religious beliefs, custom, fashion, rituals

c)

all the cultural rules that govern social life

d)

all

30.

Communication is when someone express his/her ideas through signs of language or gesture which means by code that the sender can get. How do we call it?

a)

message

b)

encoding

c)

decoding

d)

noise solving

31.

According to habermas, there are three types of human action: instrumental action, strategic action and ___

a)

Traditional action

b)

rational action

c)

Devivant action

d)

Communicative action

32.

Is communcation the vital factor to establish  comminity or society?

a)

true

b)

false

33.

The rise of capitalism led to great disparties in wealth between owners of the factories and workers. Who said that?

a)

August Comte

b)

Karl Marx

c)

Emile Durkheim

d)

Max Weber

34.

Different news outlets all tell the same stories, using the same sources, resulting in the same message, presented with only slght variations- McManus ( 1995). It is called

a)

Homogenization

b)

Fragmentation

c)

Socialization

d)

All

35.

who named the scientific study of social pattern positivism

a)

auguste comte

b)

émile durkheim

c)

karl marx

d)

max weber

36.

In general, we can classify media into 2 types

a)

true

b)

false

37.

The communication phenomenon in which American political parties criticise each other's policy in the media can be explained with the theory of

a)

critical theory

b)

social conflict

c)

functionalism

d)

social interaction

38.

which of these theory is most likely to look at the social world on a micro level

a)

structural functionalism

b)

conflict theory

c)

positivism

d)

symbolic interactionism

39.

___is the process through which information is filtered for dissemination, whether for publication, broadcasting, the internet, or some other mode of communication

a)

gatekeeping

b)

digital divide

c)

technophilia

d)

market segmentation

40.

Which following characteristics describe the 4th Industrial revolution

a)

mechanization, steam power, weaving loom

b)

mass production, assembly line,electrical energy

c)

automation, computer and electronics

d)

cyber physical systems, internet of things, network

41.

According to C.Wright Mills in The Power of Ellite, how many important sociological characteristics do mass media have

a)

2

b)

3

c)

4

d)

5

42.

The ___ can be directly attributed to the digital divide because differential ability to access the internet leads directly to a differential ability to use the knowledge found on the internet

a)

digital divide

b)

knowledge gap

c)

e-gap

d)

feminist perpective

43.

According to the Pyramid model of communication levels by McQuail, which is the level that has the largest scale of audience?

a)

Group

b)

Organization

c)

Institution

d)

Society

44.

What are the three main stage in the model of communication by Roman Jackopson

a)

Broadcasting, Transmiting, Receiving

b)

Broadcasting,Receiving, Giving Feedback

c)

Broadcasting,Transmitting, Giving Feedback

d)

Inventing, Transmitting, Receiving

45.

Low- icome gr, racial and ethnic minorities, rural resident, and citizens of developing countries have less acess to latest technology. It is called

a)

Digital divide

b)

Income divide

c)

Region divide

d)

All

46.

Which of the following experts does the idea that communication is the basic definition of sociology belong to

a)

Charles Cooley

b)

Comte

c)

Herbert

d)

Emile Durkheim

47.

Sociologist try to identify general patterns( which affect decision making of individuals) by examining the behavior of large gr of people living in the same society and experiencing the same societal pressures

a)

true

b)

false

48.

From functionalist view- mass media have some main following function:

a)

socialize us

b)

enforce social norms

c)

confer status & promote consumption

d)

all

49.

Which of the following is the thoery which explain violent behaviour in communication will have an impact on children

a)

functionalism theory

b)

conflict perspective

c)

symbolic interactionism

d)

agenda-setting theory

50.

___ is the worldwide integration of media through the cross- cultural exchange of ideas

a)

media globalization

b)

technological globalization

c)

cultural globalization

d)

All

51.

Common sense assumptions are usually based on very limited observation

a)

true

b)

false

52.

Is the audience different from the masses

a)

yes

b)

no

53.

Sociology seeks to ___

a)

use a broad range of carefully selected observations

b)

theoretically understand observations

c)

theoretically explain observations

d)

all

54.

Advertising has changed, as technology and media have allowed consumers to bypass traditional advertising venues

a)

true

b)

false

55.

which of the following experts does the opinion that communication is “ social interation through messages” belong to ?

a)

G.Gerbner

b)

Emile Durkheim

c)

Hoang Phe& his partners

d)

Charles Cooley

56.

Max Weber is the founder of bureaucracy. It is a system for controlling or managinf a country, companym or organization that is operated by a large number of officials employed to follow rules carefully

a)

true

b)

false

57.

What are the 2 types of behavior- based communication

a)

non-verbal, body language

b)

verbal, non-verbal

c)

non-verbal, written communication

d)

verbal communication, body language

58.

Research regarding video game violence suggest that __

a)

boy who play...

b)

violent video game have no...

c)

girls who play...

d)

violent video game lead to...

59.

Which of the following experts does the opinion that communication is the process of “ transmittinh data among function units” belong to?

a)

Hoang Phe & his partners

b)

Charles Cooley

c)

G.Gerbner

d)

Emile Durkheim

60.

Fill in the blank” communication is the process of transmitting, ___ and __ info, which aims at establishing the relationship among people”

a)

Creating- Conveying

b)

Receiving- Creating

c)

Exchanging- Responding to

d)

Receiving- Exchange

61.

Which of the following best describes sociology as a subject?

a)

The study of individual behavior

b)

The study of cultures

c)

The study of society and social interaction

d)

The study of economics

62.

C. Wright Mills once said that sociologists need to develop a sociological _________ to study how society affectsindividuals.

a)

culture

b)

imagination

c)

method

d)

tool

63.

A sociologist defines society as a group of people who reside in a defined area, share a culture, and who:

a)

interact

b)

work in the same industry

c)

speak different languages

d)

practice a recognized religion

64.

Seeing patterns means that a sociologist needs to be able to:

a)

compare the behavior of individuals from different societies

b)

compare one society to another

c)

identify similarities in how social groups respond to socialpressure

d)

compare individuals to groups

65.

Which of the following was a topic of study in early sociology?

a)

Astrology

b)

Economics

c)

Physics

d)

History

66.

Which founder of sociology believed societies changed due to class struggle?

a)

Emile Comte

b)

Karl Marx

c)

Plato

d)

Herbert Spencer

67.

The difference between positivism and antipositivism relates to:

a)

whether individuals like or dislike their society

b)

whether research methods use statistical data or person-to-person research

c)

whether sociological studies can predict or improve society

d)

all of the above

68.

Which would quantitative sociologists use to gather data?

a)

A large survey

b)

A literature search

c)

An in-depth interview

d)

A review of television programs

69.

Weber believed humans could not be studied purely objectively because they were influenced by:

a)

drugs

b)

their culture

c)

their genetic makeup

d)

the researcher

70.

Which of these theories is most likely to look at the social world on a micro level?

a)

Structural functionalism

b)

Conflict theory

c)

Positivism

d)

Symbolic interactionism

71.

Who coined the phrase symbolic interactionism?

a)

Herbert Blumer

b)

Max Weber

c)

Lester F. Ward

d)

W.I. Thomas

72.

A symbolic interactionist may compare social interactions to:

a)

behaviors

b)

conflicts

c)

human organs

d)

theatrical roles

73.

Which research technique would most likely be used by a symbolic interactionist?

a)

Surveys

b)

Participant observation

c)

Quantitative data analysis

d)

None of the above

74.

Kenneth and Mamie Clark used sociological research to show that segregation was:

a)

beneficial

b)

harmful

c)

illegal

d)

of no importance

75.

Studying Sociology helps people analyze data because they learn:

a)

interview techniques

b)

to apply statistics

c)

to generate theories

d)

all of the above

76.

Berger describes sociologists as concerned with:

a)

monumental moments in people's lives

b)

common everyday life events

c)

both a and b

d)

none of the above

77.

Jerome is able to use the internet to select reliable sources for his research paper, but Charlie just copies large pieces of web pages and pastes them into his paper. Jerome has ______ while Charlie does not.

a)

a functional perspective

b)

the knowledge gap

c)

e-readiness

d)

a digital divide

78.

The fact that your cell phone is using outdated technology within a year or two purchase is an example of __________.

a)

the conflict perspective

b)

conspicuous consumption

c)

media

d)

planned obsolescence

79.

The history of technology began _______.

a)

in the early stages of human societies

b)

with the invention of the computer

c)

during the Renaissance

d)

during the nineteenth century

80.

If the U.S. Patent Office were to issue a patent for a new type of tomato that tastes like jellybeans, it would be issuing a ______.

a)

utility patent

b)

plant patent

c)

design patent

d)

The U.S. Patent Office does not issue a patent for plants.

81.

Which of the following is the primary component of the evolutionary model of technological change?

a)

Technology should not be subject to patenting.

b)

Technology and the media evolve together.

c)

Technology can be traced back to the early stages of human society.

d)

A breakthrough in one form of technology leads to a number of variations, and technological developments.

82.

Which of the following is not a form of new media?

a)

The cable television program Dexter

b)

Wikipedia

c)

Fb

d)

A cooking blog written by Rachael Ray

83.

Comic books, Wikipedia, MTV, and a commercial for Coca-Cola are all examples of

a)

media

b)

symbolic interaction perspective

c)

e-readiness

d)

the digital divide

84.

When Japanese scientists develop a new vaccine for swine flu and offer that technology to American pharmaceutical companies, ________ has taken place.

a)

media globalization

b)

technological diffusion

c)

monetizing

d)

planned obsolescence

85.

The movie Babel featured an international cast and was filmed on location in various nations. When it screened in theaters worldwide, it introduced a number of ideas and philosophers about cross-cultural connections. This might be an example of

a)

technology

b)

conglomerating

c)

symbolic interaction

d)

media globalization

86.

Which of the following is not a risk of media globalization?

a)

The creation of cultural and ideological biases

b)

The creation of local monopolies

c)

The risk of cultural imperialism

d)

The loss of local culture

87.

A parent secretly monitoring the babysitter through the use of GPS, site blocker, and nanny cam is a good example of

a)

the social construction of reality

b)

technophilia

c)

a neo-Luddite

d)

panoptic surveillance

88.

The use of Facebook to create an online persona by only posting images that match your ideal self exemplifies the _______ that can occur in the forms of new media.

a)

social construction of reality

b)

cyberfeminism

c)

market segmentation

d)

referencing

89.

________ tend to be more pro-technology, while ______ view technology as a symbol of the coldness of modern life.

a)

Luddites; technophiles

b)

technophiles; Luddites

c)

c. cyberfeminists; technophiles

d)

liberal feminists; conflict theorists