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WorksheetsXÃ HỘI HỌC TRUYỀN THÔNG
Total questions: 89
Worksheet time: 45mins
" Anonymous individual" is the feature of
the mass
audience
crowd
group
Who believed that the history of society was one of class struggle?
Karl Marx
Emile Durkheim
Erving Goffman
George Herbert Mead
According to the traditional idea, how many scocial institutions are there?
2
3
4
5
What is “ channel hopping”
using remote
directing the watcher
being lazy
a&b
In the mid 90s, the US government grew concerned that Microsoft was a ____ excercising disproportionate control over the available choices and prices of computers
monolopy
oligopoly
conglomerate
technological globalization
Technology and the media are intrewoven, and neither can be seperated from contemporary society
true
false
___ is an awareness of the relationship between a person’s behavior and experience and the wider culture that shaped the person’s choices and perceptions.
sociological imagination
social norm
common sense
deviant
Which is the opinion that the technology of the media is a decisive factor in people’s thought and behaviour?
critical theory
functionalism
social interaction
technological determinism
__ is a place where anyone can participate and exchange opinions with each other without having to deal with the hassle of external pressure
sphere
virtual sphere
communiction
public sphere
When it comes to technology, media and society, which of the following is true?
media
society
technology created media
technology, media, society are bound & cannot be seperated
According to Robert Merton, communication includes 2 functions : Manifesting and
society
latency
secondary
elementary
According to Stuart Hall, that the reciver of a message get the entire content of the transmitted message belongs to the decoding reading
dominant or hegemonic reading
negotiated reading
oppositional
consensus
When it comes to media and technology, a functionalist would focus on
a symbols
the way
the association
the digital divide
Which of the following is the theory that communication can create contents which the audience will follow and discuss
gap hypothesis
agenda-setting theory
magic bullet theory
socialization
Which of the following is the theory that the higher stratum in the society obtains more info and more quickly than its counterpart
social interaction
socialization
social conflict
gap hypothesis
Who is famous for suicide study?
Comte
Durkheim
Karl Marx
Weber
Set of cultural beliefs and pratices that help maintain powerful social, economic, and political interest. It is called dominant ideology
true
false
2 forms of technological stratification are differential class- based access and knowledge gap
true
false
How many components are included in mass communication which is a distinctive social process?
1
2
3
4
What are key features of New Media
digital, interactivity
hypertextual, global networks
vitural worlds, simulation
all
Is the opinion that mass media will allow people more opportunities to get acces to social resources
true
false
Whose is the statement “ The medium is the message”
robert
bruno
McLuhan
Daniel
___ put pressure on people to select one choice over another
cultural pattern
social forces
a&b
social deviant
According to Francis Balle, what are the three stages in the public’s attitude towards the development of a mass medium
The stage of addiction
the stage of satuaration
the stage of maturity
all
Is the fact that MONO singer has watched a film on Netflix for many times the result of channel hopping?
yes
no
Can an individual attract attention or even disut society through new media?
yes
no
According to Denis McQuail, how many types of audience are there based on the relationship with communication?
2
3
4
5
According to Abraham Moles, how many cases are there when we want to describe the receiver’s ability to comprehend information?
2
3
4
5
Some sociologist study social facts, which are
the laws, moral, value
religious beliefs, custom, fashion, rituals
all the cultural rules that govern social life
all
Communication is when someone express his/her ideas through signs of language or gesture which means by code that the sender can get. How do we call it?
message
encoding
decoding
noise solving
According to habermas, there are three types of human action: instrumental action, strategic action and ___
Traditional action
rational action
Devivant action
Communicative action
Is communcation the vital factor to establish comminity or society?
true
false
The rise of capitalism led to great disparties in wealth between owners of the factories and workers. Who said that?
August Comte
Karl Marx
Emile Durkheim
Max Weber
Different news outlets all tell the same stories, using the same sources, resulting in the same message, presented with only slght variations- McManus ( 1995). It is called
Homogenization
Fragmentation
Socialization
All
who named the scientific study of social pattern positivism
auguste comte
émile durkheim
karl marx
max weber
In general, we can classify media into 2 types
true
false
The communication phenomenon in which American political parties criticise each other's policy in the media can be explained with the theory of
critical theory
social conflict
functionalism
social interaction
which of these theory is most likely to look at the social world on a micro level
structural functionalism
conflict theory
positivism
symbolic interactionism
___is the process through which information is filtered for dissemination, whether for publication, broadcasting, the internet, or some other mode of communication
gatekeeping
digital divide
technophilia
market segmentation
Which following characteristics describe the 4th Industrial revolution
mechanization, steam power, weaving loom
mass production, assembly line,electrical energy
automation, computer and electronics
cyber physical systems, internet of things, network
According to C.Wright Mills in The Power of Ellite, how many important sociological characteristics do mass media have
2
3
4
5
The ___ can be directly attributed to the digital divide because differential ability to access the internet leads directly to a differential ability to use the knowledge found on the internet
digital divide
knowledge gap
e-gap
feminist perpective
According to the Pyramid model of communication levels by McQuail, which is the level that has the largest scale of audience?
Group
Organization
Institution
Society
What are the three main stage in the model of communication by Roman Jackopson
Broadcasting, Transmiting, Receiving
Broadcasting,Receiving, Giving Feedback
Broadcasting,Transmitting, Giving Feedback
Inventing, Transmitting, Receiving
Low- icome gr, racial and ethnic minorities, rural resident, and citizens of developing countries have less acess to latest technology. It is called
Digital divide
Income divide
Region divide
All
Which of the following experts does the idea that communication is the basic definition of sociology belong to
Charles Cooley
Comte
Herbert
Emile Durkheim
Sociologist try to identify general patterns( which affect decision making of individuals) by examining the behavior of large gr of people living in the same society and experiencing the same societal pressures
true
false
From functionalist view- mass media have some main following function:
socialize us
enforce social norms
confer status & promote consumption
all
Which of the following is the thoery which explain violent behaviour in communication will have an impact on children
functionalism theory
conflict perspective
symbolic interactionism
agenda-setting theory
___ is the worldwide integration of media through the cross- cultural exchange of ideas
media globalization
technological globalization
cultural globalization
All
Common sense assumptions are usually based on very limited observation
true
false
Is the audience different from the masses
yes
no
Sociology seeks to ___
use a broad range of carefully selected observations
theoretically understand observations
theoretically explain observations
all
Advertising has changed, as technology and media have allowed consumers to bypass traditional advertising venues
true
false
which of the following experts does the opinion that communication is “ social interation through messages” belong to ?
G.Gerbner
Emile Durkheim
Hoang Phe& his partners
Charles Cooley
Max Weber is the founder of bureaucracy. It is a system for controlling or managinf a country, companym or organization that is operated by a large number of officials employed to follow rules carefully
true
false
What are the 2 types of behavior- based communication
non-verbal, body language
verbal, non-verbal
non-verbal, written communication
verbal communication, body language
Research regarding video game violence suggest that __
boy who play...
violent video game have no...
girls who play...
violent video game lead to...
Which of the following experts does the opinion that communication is the process of “ transmittinh data among function units” belong to?
Hoang Phe & his partners
Charles Cooley
G.Gerbner
Emile Durkheim
Fill in the blank” communication is the process of transmitting, ___ and __ info, which aims at establishing the relationship among people”
Creating- Conveying
Receiving- Creating
Exchanging- Responding to
Receiving- Exchange
Which of the following best describes sociology as a subject?
The study of individual behavior
The study of cultures
The study of society and social interaction
The study of economics
C. Wright Mills once said that sociologists need to develop a sociological _________ to study how society affectsindividuals.
culture
imagination
method
tool
A sociologist defines society as a group of people who reside in a defined area, share a culture, and who:
interact
work in the same industry
speak different languages
practice a recognized religion
Seeing patterns means that a sociologist needs to be able to:
compare the behavior of individuals from different societies
compare one society to another
identify similarities in how social groups respond to socialpressure
compare individuals to groups
Which of the following was a topic of study in early sociology?
Astrology
Economics
Physics
History
Which founder of sociology believed societies changed due to class struggle?
Emile Comte
Karl Marx
Plato
Herbert Spencer
The difference between positivism and antipositivism relates to:
whether individuals like or dislike their society
whether research methods use statistical data or person-to-person research
whether sociological studies can predict or improve society
all of the above
Which would quantitative sociologists use to gather data?
A large survey
A literature search
An in-depth interview
A review of television programs
Weber believed humans could not be studied purely objectively because they were influenced by:
drugs
their culture
their genetic makeup
the researcher
Which of these theories is most likely to look at the social world on a micro level?
Structural functionalism
Conflict theory
Positivism
Symbolic interactionism
Who coined the phrase symbolic interactionism?
Herbert Blumer
Max Weber
Lester F. Ward
W.I. Thomas
A symbolic interactionist may compare social interactions to:
behaviors
conflicts
human organs
theatrical roles
Which research technique would most likely be used by a symbolic interactionist?
Surveys
Participant observation
Quantitative data analysis
None of the above
Kenneth and Mamie Clark used sociological research to show that segregation was:
beneficial
harmful
illegal
of no importance
Studying Sociology helps people analyze data because they learn:
interview techniques
to apply statistics
to generate theories
all of the above
Berger describes sociologists as concerned with:
monumental moments in people's lives
common everyday life events
both a and b
none of the above
Jerome is able to use the internet to select reliable sources for his research paper, but Charlie just copies large pieces of web pages and pastes them into his paper. Jerome has ______ while Charlie does not.
a functional perspective
the knowledge gap
e-readiness
a digital divide
The fact that your cell phone is using outdated technology within a year or two purchase is an example of __________.
the conflict perspective
conspicuous consumption
media
planned obsolescence
The history of technology began _______.
in the early stages of human societies
with the invention of the computer
during the Renaissance
during the nineteenth century
If the U.S. Patent Office were to issue a patent for a new type of tomato that tastes like jellybeans, it would be issuing a ______.
utility patent
plant patent
design patent
The U.S. Patent Office does not issue a patent for plants.
Which of the following is the primary component of the evolutionary model of technological change?
Technology should not be subject to patenting.
Technology and the media evolve together.
Technology can be traced back to the early stages of human society.
A breakthrough in one form of technology leads to a number of variations, and technological developments.
Which of the following is not a form of new media?
The cable television program Dexter
Wikipedia
Fb
A cooking blog written by Rachael Ray
Comic books, Wikipedia, MTV, and a commercial for Coca-Cola are all examples of
media
symbolic interaction perspective
e-readiness
the digital divide
When Japanese scientists develop a new vaccine for swine flu and offer that technology to American pharmaceutical companies, ________ has taken place.
media globalization
technological diffusion
monetizing
planned obsolescence
The movie Babel featured an international cast and was filmed on location in various nations. When it screened in theaters worldwide, it introduced a number of ideas and philosophers about cross-cultural connections. This might be an example of
technology
conglomerating
symbolic interaction
media globalization
Which of the following is not a risk of media globalization?
The creation of cultural and ideological biases
The creation of local monopolies
The risk of cultural imperialism
The loss of local culture
A parent secretly monitoring the babysitter through the use of GPS, site blocker, and nanny cam is a good example of
the social construction of reality
technophilia
a neo-Luddite
panoptic surveillance
The use of Facebook to create an online persona by only posting images that match your ideal self exemplifies the _______ that can occur in the forms of new media.
social construction of reality
cyberfeminism
market segmentation
referencing
________ tend to be more pro-technology, while ______ view technology as a symbol of the coldness of modern life.
Luddites; technophiles
technophiles; Luddites
c. cyberfeminists; technophiles
liberal feminists; conflict theorists
