Name the ad campaign in which Tata Nano positioned itself as the “Key to Happiness"?

Which organization defined Integrated Marketing Communication as "a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time."

Which healthcare organization came up with the advertisement using the tagline "Ghar Jaisi koi jagah ho hi nahi Sakti (There can be no place like home)?

Which of the following is a major reason why marketing communication happens?

American Marketing Association defines Marketing as "the activity, set of institutions and process of creating, _________, delivering and exchanging offerings that have value for customers, clients, partners and society at large."

The internal flow of marketing communication is directed towards _____.

What is the name of the amazing campaign launched by the Indian Ministry of Tourism targeted at improving the behaviour of citizens towards tourists?

Name the aerated beverage that used the famous slogan of "Darr Ke Aage Jeet Hai" (There is victory in front of fear) as part of its marketing campaign.

Which of the following is not an emerging trend impacting marketers and the market in the twenty-first century?

Which of the following is true about the emergence of a new communication pattern in integrated marketing communications?

Who said that "Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success."?

Why should ethics be an important part of design thinking in integrated marketing communications?

There are multiple modes through which marketers can approach consumers. Which of these is not a mode of communication?

During the generation of integrated marketing communication, why should there be a focus on communication effectiveness for marketers?

What was the famous jingle used by Bajaj in their advertisement campaigns that effectively communicated the spirit of Indianness?

Name the organization that came up with the effective campaign "Har Ghar Kuch Kehta Hai" (Every house has something to say).

Priming is a key component for marketers while delivering their communication. What do you mean by priming?

Name the book authored by Daniel Kahneman, which explains the two systems that drive the way we think.

"Wikipedia, the Free Encyclopedia" is an example of ____ used in the slogan to increase its effectiveness.

Which brand launched "Share the load campaign"?

Interference that impedes the transmission of a message is called-

"…………… is a reflection of thought process, thoughts, words, inputs, culture, society, education, people, books or influencers or experience generated with every element."

Which of the following is the first stage of the buying decision process-

Brand loyalty is a mode of decision making where customers have-

Which of the following are the mental shortcuts that allow people to solve problems and make judgments quickly and efficiently-

A situation where both, customer experience, as well as, the level of their involvement are low; is considered as-

The study of how individuals make decisions to spend their available resources on consumption related items is called-

Knowing about the customer belief and attitudes helps companies and brands to focus upon-

…………… studies the brain to predict and potentially even manipulate consumer behavior and decision making.

Individuals prefer their thoughts, beliefs, knowledge, opinions, attitudes, and intents to be congruent. They do not want to change their attitude & belief easily; this concept can be defined as-

Kiran watched a commercial advertising a new brand of cold drink. She decided to try it out because her favourite cricketer appeared in the commercial and endorsed it. Kiran just took the _____ route to persuasion.

Advertising planners specify clear objectives for the advertising, identify the tasks the advertising must perform to reach these objectives, and set the budget accordingly. This is ……………… of budgeting.

Which of the following statements are the requirements for setting suitable integrated marketing communication objectives-

Statement A. Objectives should be clear in writing.

Statement B. Objective must be internally conflictive.

Statement C. Objectives should be vague.

Statement D. Objectives should be measurable.

Select the correct answer using the codes given below:

Codes-

…………… decisions involve identifying the financial requirements for advertising and promotions each year and allocating the funds accordingly.

AIDA is an acronym developed in 1898 by advertising pioneer Elmo Lewis. The acronym stands for-

What is the role of integrated marketing communication in building brands-

………….. is essentially a theory about the thinking processes that might occur when we attempt to change a person's attitude through communication.

An Instagram post or tweet about your product by a celebrity or influencer is an example of-

………….. is the perception of the brand in the mind of the customer. It can be defined as a unique bundle of associations within the minds of target customers.

A brainstorming session with 6-12 target customers to develop new insights about the brand is called __.

Which was the famous campaign launched by Tata Tea in 2007 that targeted the youth of urban India?

Which of the following is not a Copy Research method?

Learning from the consumer’s experiences through direct observation is known as ____.

Which ONE of the following is NOT used in advertising research?

Thought Listing is a copy research method in which _____.

A budgeting method in which a business equates its market share with its advertising expenditures is called ____.

Which of the following test is conducted to determine the extend to which the message resonates or rings true with target audience?

Name the social media company that has launched the "Apna Sa Lagta Hai Apno Ke Beech" campaign in India.

What is the name of the advertising agency hired by Amul that launched the famous Amul Moppet campaign?

What were the earlier most forms of advertisements used in the pre-industrialization era (pre-1800)?

Which of the following is a feature of advertising during the Depression Era (1929-1941) in the United States of America?

In the evolution of advertising in the United States, MTV became prominent in which era?

In India, Ads started appearing for the first time in print in ______.

In which year did Leela Chitnis become the first Indian Film actress to endorse Lux soap?

What was the name of India's first-ever soap opera?

The first commercial appeared on Vividh Bharti in 1967. However, when did the Indian government launch Vividh Bharati?

Which of the following is not an element that strengthens the brand attitude?

What is the name of the successful campaign launched by Nike in 1988?

A___________ is the collection of smaller brands that fall under a larger, overarching 'brand umbrella' set by a firm, company, or conglomerate.

Which of the following is not an element of the Marketing Mix?

What is the best explanation of "Product Placement"-

Which of the following is not a characteristic of Advertisement?

Black and white print ad from …………. has asked readers to do a check for dandruff simply by asking them to scratch their head over the page.

Which of the following medium of advertisement had the highest distribution of advertising spending in 2020?

6) While selecting the media in media planning process, advertiser should ensure that-

Media buying refers to buying ……………. in selected media.

…………….. is adopted by companies for selling seasonal and festival related products.

In …………….., rating is given on the basis of the percent of homes or individuals turning to the programmer.

Which of the following is not a factor affecting media planning-

USP stands for-

Which of the following organisation use the slogan “Think Different”-

Who promotes the concept of “Inherent drama”-

Which of the following organisations launched the advertisement “We’ll take care of you, wherever you are”-

“General impression a person (current or prospective customer) holds about a brand” is known as-

“Bhaiya ye diwaar tootti kyu nahi” (Brother, Why won’t this wall break?) advertisement by Ambuja Cement can be seen as an example of –

Which of the following organisation(s) use anxiety ads for promotion-

A. P&G

B. Fair & Lovely

C. Saffola

D. Cadbury

Select the correct answer using the codes given below:

Codes-

Which of the following company launched “Moonchwali” campaign-

A creative team is made up of several key members, which includes-

The stage of Young’s creative process in which the individuals do not give attention to the problem is-

All the incentives offered to customers and channel members to encourage product purchases is known as

What are the two forms of sales promotion?

Which of the following is not a hedonic benefit of sales promotion?

The objectives of sales promotion include

(A) Motivating channel members to advocate the marketer's brand,

(B) offset competitor promotions and

(C) attracting switchers. Which of the following is true?

The primary goal for a consumer promotions program is __.

Which coupons are obtained at the time of purchase of a carrier brand and may be redeemed at a later date on a target brand?

7. A bounce back coupon is a type of coupon in which ____.

The premium which requires the consumer to pay a small amount of money for the gift or item is known as ___.

What do you call when a company places an additional or the extra number of items in a special product package?

What do you mean by a sweepstake in consumer promotions?

A mutually beneficial collaboration between a corporation and a nonprofit organization designed to promote the former's sales and the latter's cause is known as

The total of activities by which the sellers' direct efforts to a target audience using one or more media for the purpose of soliciting a response by phone, mail, the internet or personal visit from a prospective customer is called ___.

3. Direct Marketing has different media. These are:

A. Direct Mail

B. Catalogues

C. Direct Selling

D. Public Relations

Which of the following is correct?

All forms of advertising sent directly to prospects through the Postal Service or private services is known as _____.

Which of the following list consists of customers who have made purchases or who have responded to direct mail offers in the past?

The objectives for developing a database are:

A. Improve selection of market segments

B. Stimulate repeat purchase

C. Cross-selling other products

D. Customer relationship management

Catalogues are one of the media of Direct Marketing. It is a _____.

8. ____ involves using computer data analysis software to study data to find meaningful information and help build relationships.

9. Which method evaluates the relative effectiveness of an ad based on the number of calls generated?

What is the collection and utilization of customer data for the purposes of enhancing interactions with customers and developing customer loyalty?

The web is used as a static content provider by people-

“Organic publicity” without purchasing as space is known as-

Which of the following type of SEO is related to Crawling and Indexing-

Why does advertisers prefer mobile advertising-

A. Personal device & people carry it everywhere

B. Digital interface

C. Built in payment system

D. Easy measurement of audience

Select the correct answer using the codes given below:

Codes-

A cognitive bias in which, after noticing something for the first time, there is a tendency to notice it more often is defined as-

Advertisements which appear in a layer over the content and not as a separate window can be defined as-

Which of the following is a micro blogging social media for Ad Posts-

Which of the following organisation launched “Kuch aisa bada kaam karo ki dukaan chhoti padd jaye” (Do something so big that the shop becomes small to fit it) campaign –

Which of the following company promoted their campaign with #BeSuperOnTwitter?

Customer might get mis leaded by:

A. Product price

B. Quality

C. Ingredient

D. Comparison with other products

E. Features

Select the correct answer using the codes given below:

Codes-

Contemporary content marketing includes-

Which of the following is/are the principle(s) of content creation-

As per ICC Marketing Code, key principles of advertising & marketing communication include-

A. Safety & health

B. No exploitation of goodwill

C. No imitation

D. Responsibility

E. Data protection & privacy

Select the correct answer using the codes given below:

Codes-

Which of the following organization launched ZooZoo campaign?

Erik du Plessis, in his book “………….”, states that message relevance plays an important role in likeability.

“People like ads they can relate to- ads that show the kinds of goods they may possess; experience they might have or lifestyles they may aspire to”, this explains which element of likeability-

Which of the following is not a type of post test methods of measuring advertising effectiveness-

Which of the following is a test that includes succession of drawing/cartoons, rendered artwork, still frames and simulated movements-

…………. Chose nostalgia to create emotional appeal, visible from their tagline “Drinks and Memories” and the brand believed in “making people taste memories.”

The tests of the ad or commercial under natural viewing circumstances is known as