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WorksheetsSEM23 Final Exam
Total questions: 100
Worksheet time: 1hrs 25mins
Which of the following sport-marketing activities involves creating promotional copy for printed publications:
advertising
merchandising
social media
sales
Which of the following marketing activities involves keeping detailed ticket sales records:
ticket sales
market research and development
merchandising
ticket management
Which of the following marketing activities involves responsibility for a sport organization’s licensing activities:
merchandising
public relations
community relations
sales
You are marketing the premiere of a new Lexus model, which will be revealed at a car show in Detroit. You’re in charge of advertising. Which of the following would be your responsibility:
researching the target audience
conducting test drives
buying commercial time on television
taking ticket orders
As a public relations director, which of the following would be one of your job duties:
making travel arrangements
organizing news conferences
contacting potential sponsors
fulfilling ticket orders
Assigning workers to their proper posts at a charity run/walk is the responsibility of a
volunteer coordinator
vendor coordinator
sales promotion coordinator
public relations director
What type of sporting good are you purchasing when you buy a hat that features the logo of the Miami Dolphins?
Athletic equipment
Novelty items
Team uniforms
Licensed merchandise
What do the unorganized participants in sports have that the organized participants do not have?
Specific times to participate
Freedom from rules
Regulated teams
Professional status
Which of the following help create the excitement and enthusiasm that make the games what they are:
Team owners
Coaches
Trainers
Spectators
What has the growth of the sport industry created?
Marketing trends
Physical goals
Job opportunities
Athletic skills
Surrounding communities benefit from professional sports teams by which
action occurring?
Making seat licenses available to season ticket holders
Attracting tourist dollars
Endorsing local political candidates
Hiring handlers to make sure athletes behave
When a professional football expansion team is established in a
community, which economic impact might happen?
Higher tax rates and fewer financial investment opportunities
Business closures, job layoffs, and high inflation rates
More tourism, lower tax rates, and high interest rates
Increased job creation and more consumer spending
When customers make purchases, they are actually buying the __________ that products offer.
benefits
prestige
services
features
The reasons that cause people to purchase products are called
wants.
features.
buying motives.
needs.
When people make purchases on the basis of reason or logic, they are using __________ buying motives.
emotional
inappropriate
patronage
rational
When customers buy on the basis of their feelings or impulses, they are using __________ buying motives.
rational
emotional
detached
patronage
Customers purchase from one business rather than another because of __________ buying motives.
impulsive
patronage
rational
emotional
A prospect who wants to buy tickets for a white-water rafting trip to experience the adventure of the rapids has __________ buying motives.
rational
traditional
emotional
patronage
The salesperson who is trying to determine customers’ buying motives should
demonstrate the product.
offer a number of choices.
carefully explain each feature.
listen to the customer.
How do customers benefit from the effective use of buying motives in selling?
Their merchandise returns increase.
They become repeat customers.
They tell others about the business.
Their needs and wants are satisfied.
Which of the following is an example of a celebrity endorser:
A publicist writing advertising copy
A college student posing for a print ad
A well-known person promoting a product
A business owner appearing in a commercial
The most commonly used type of endorsement involves paying a celebrity to
Use a brand of equipment.
Appear at an event.
Wear a certain brand of clothing.
Advertise a product.
Which of the following is an example of a celebrity endorsing an event simply by being associated with it:
Appearing in a print ad
Saying a tournament is great
Cheering for a football team
Attending a grand opening
A celebrity who is paid to use a product and discuss its effectiveness during a lengthy TV commercial is giving a(n)
Personal observation
Testimonial.
Interview.
Sales presentation.
Which of the following is an example of a celebrity promoting a service:
A professional golfer endorsing a credit card
A former boxing champion advertising gas grills
A famous actress recommending exercise equipment
A popular comedian wearing a brand of athletic shoes
One of the benefits of using celebrities to endorse products is that the celebrities
Work for free.
Attract attention.
Are well informed.
Are always available.
In which of the following situations might a celebrity endorser have a negative effect on a product:
Does something inappropriate or illegal
Appears in ads for other types of products
Loses major tournament to another athlete
Retires from sport or entertainment career
One reason companies seriously consider the benefits before hiring a celebrity endorser is because the use of celebrities can be
Very controversial.
Potentially illegal.
Mostly deceptive.
Extremely expensive.
Which of the following is an example of a company using a celebrity as an expert to endorse a product:
A professional bowler endorsing a brand of bowling balls
A well-known actor endorsing a brand of breakfast cereal
A professional golfer endorsing a brand of pain medication
A popular actor endorsing a brand of tennis racquets
Why do professional sports teams often look for unusual or "out of the box" sales promotion ideas to implement throughout the season?
to keep fans interested even when the team is losing
to encourage local media to publicize a team
to appeal to people who support a competing team
to reward the athletes for performing well
Which of the following is a premium that a team is likelyl to give fans attending a basketball game:
a ticket discount
a free t-shirt
an autograph session with star players
a halftime dance party
A company is planning to give away a free gift as a sales promotion for an event. What should the company do to make sure the gift generates excitement about the event?
select a top-selling promotional item
heavily advertise a free t shirt that will be given away
consider what items will appeal to its target market
select a very unusual and creative item
During a brainstorming session to identify new sales promotions, it is best to
refrain from judging the quality of ideas
discourage expensive ideas
research each idea throughly
ask each team member to work alone
A soccer team has ordered 3,000 beach towels to give to the first 3,000 fans arriving to a pregame beach party. What is the next step the team needs to take to create interest in its sales promotion?
brainstorm "Out-of-the-box" promotional ideas for the team
assess fans' interest in a free beach towel and beach party
determine how to advertise the free beach towel and beach party
select the best "Out-of-the-box" promotion to attract fans to the beach party
Which of the following is an overall goal of the promotional mix:
To decrease operating expenses
To convey a message inexpensively
To persuade consumers to buy
To have the right goods available
Which of the following statements best defines the term promotional mix:
The way in which businesses combine promotional methods
The “magic formula” used in developing promotional plans
The confusion of too many promotional techniques
The rotation technique used for promoting employees
Any paid form of non-personal presentation of ideas, images, goods, or services is known as
sales promotion.
personal selling.
publicity.
advertising.
On a per-contact basis, which of the following elements of the promotional mix is most expensive:
Advertising
Publicity
Personal Selling
Sales Promotion
Contests, samples, and coupons are all examples of
premiums.
personal selling.
novelty items.
sales promotion
Which type of promotions would communicate the support that a banks gives to community projects?
Promotional
Prestige
Institutional
Service
Which type of promotion is depicted by a business’s one-time announcement of its half-price sale in the local newspaper?
Product promotion
Institutional advertising
Free publicity
personal selling
Which of The following is a requirement for good decision-making
A college degree
Money
Data
At least three options
Which of the following is an example of a fact
The economy should get better during the next decade
Valentine's Day is February 14
It could cost up to $20 million dollars to launch a new product
Junior year will be harder than sophomore year
The following is an example of a prediction
About half of the businesses customers are female
The business owes $200,000 in taxes
Sales will be up 4% next quarter
Sales were up 4% last quarter
Which of the following pieces of data give a wealth of information about the customer
A trade journal
A sales invoice
An expense report
A sales report
The best source for data about the goods and services a company needs to buy for its own operation is it
Vendors
Sales team
Customers
competitors
Having appropriate data helps marketers set goals that are
Open ended
Realistic
General
Difficult
Marketers must use data to estimate cost for projects and allocate funds appropriately. This is known as
Distributing
Promoting
Pricing
Budgeting
Which of the following is a true statement about the wise use of available data
It increases market share
It doubles a businesses profits
It increases employee satisfaction
It creates more satisfied customers
Using data wisely can help the company save money by
Spending more money
Running more efficiently
Hiring fewer employees
Eliminating the competition
This is an advantage customers receive from using a product.
benefit
emotional need
feature
want
A person who sells non-sport products through the use of sport is considered a(n)
advertising marketer
sport salesperson
sport marketer
non-sport marketer
Participating in an exercise class at the local health club is an example of
personal training.
taking lessons.
improving skills.
weight lifting.
The National Collegiate Athletic Association and the Professional Golfers’ Association are examples of
labor unions.
sanctioning bodies.
trade associations.
professional societies.
What benefit does a major sporting event or popular sports attraction provide to a city?
Athletic
Cultural
Economic
Political
The chamber of commerce for a large city estimated the income for the
city generated by the sales tax, parking fees, and food service tax
collected as a result of a rock concert. This is an example of which
impact?
Direct
Total
Indirect
Fiscal
Which of the following is an example of marketing through sport?
Broadcasting a team's away games only
Scheduling games so as not to conflict with other events
Using a sport team's television broadcast to advertise financial services
Using billboards to advertise a team's schedule
This individual factor is related to what a person thinks of himself or herself.
Socialization
Self-concept
Perception
Cultural norms
Which of the following would be considered a qualitative approach to collecting custom research?
Online season-ticket holder surveys
In-venue fan intercepts using ipad surveys
Focus groups
Direct mail poll
All
Involves determining the best way to get products or services to customers
Distribution
Pricing
Marketing-information Management
Product/Service Management
Uses advertising and other forms of communication to distribute information about products or services
Promotion
Financing
Selling
Marketing
This is the process of establishing and communicating to customers the value of goods and services
Distribution
Pricing
Marketing-information management
Product/Service Management
This is any direct and personal communication with customers to assess and satisfy their needs and wants
Promotion
Financing
Selling
Marketing
The marketing mix, also known as the elements of marketing, consists of
production, selling, distribution, & merchandising
product, selling, distribution, & advertising
producing, transporting, displaying, & selling
product, price, place, & promotion
A product can be a good or ______________.
need
want
service
product
Sports and entertainment largely satisfies the __________ of customers.
wants
needs
wishes
thoughts
