WorksheetsCCO201-REVIEW
Total questions: 10
Worksheet time: 5mins
According to Chapter 1 of the textbook: “Corporate communication: a guide to theory and practice”, What is the definition of Vision?
The profile and values communicated by an organization.
The ways or means in which the corporate objectives are to be achieved and put into effect.
Statements of overall aims in line with the overall purpose.
Desired future state, the aspiration of the organization ("where are we going?").
What is Stakeholder?
Nobody
Any group or individual who can not affect or is affected by the achievement of the ogranization's objectives
Any group or individual who can affect or is affected by the achievement of the ogranization's objectives.
Any group or individual who can affect or is not affected by the achievement of the ogranization's objectives
What is Team?
A number of people who do something together as a group.
An individual who wants to work for a company
A range of techniques used to engage the purchaser.
All are correct
What is Advertising?
The management process responsible for identifying, anticipating, and satisfying customer requirements profitably.
The process of gaining the public's attention through paid media announcements
The tactics and media that are used to communicate with internal and external groups.
The process or trend whereby audience segments become more heterogeneous and dividided and therefore more difficult to reach in one.
Lecturers of FPT University are:
Internal stakeholders
External stakeholders
Outsiders of the university
All are correct
Suppliers and Customers of a corporate are:
Internal stakeholders
External stakeholders
No one
All are correct
What is the culture of an organization?
The core values of an organization as shared by its members.
The profile and values communicated by an organization
The total collection of branded trademarks that a company owns and applies to its products or services.
The general values and beliefs held and shared by members of an organization.
Contractual: Customers, employees, distributors, suppliers, shareholders, lenders (banks) are:
Primary stakeholders
Secondary stakeholders
Third stakeholders
None of the above
Symbolism is:
All planned forms of it, including corporate advertising, events, sponsorship, publicity and promotions
Corporate logos and the company house style of an organization
The soul, persona, spirit, and culture of the organization manifested in some way
Corporate’s distribution
Sony is the example of ….. ‘s identity structure:
Monolithic
Endorsed
Branded
None of the above
