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WorksheetsQuizz 2 MKT309m
Total questions: 20
Worksheet time: 11mins
E-commerce is basically the process of buying and selling of___enabled by the internet
A. Goods and services
B. Stock and funds
C. Labors and manpower
D. Interests and ideals
How many elements does an effective e-commerce platform include?
A. 4
B. 5
C. 6
D. 7
What are some key components in an effective e-commerce strategy?
Choose TWO of the following:
A. Using targeted advertising to attract a defined audience
B. Using a lot of detailed text articles on your website
C. Identifying the right prices that customers are willing to pay
D. Providing minimal cost service levels
Which display platform is a specialist e-commerce retargeting platform that shows consumers ads for products they've viewed on the advertiser's website?
Choose TWO of the following:
A. Yahoo Gemini
B. Facebook
C. Premium Network Buy
D. Criteo
What is the first stage of an effective e-commerce conversion rate optimization process?
Choose ONE of the following:
A. Choose the appropriate e-commerce platform
B. Define your value proposition and revenue model
C. Choose your revenue model
D. Remarket to past website visitors
Which type of e-commerce revenue model provides a basic offering for free, but also has additional goods and services that are available which customers have to pay for to access?
Choose ONE of the following:
A. Freemium
B. Individual sales
C. Subscription
D. Pay-per-view
What are the advantages of developing a bespoke e-commerce solution?
Choose TWO of the following:
A. You can test different solutions, monitor the data and decide which one works best
B. It is a low-cost website development option
C. You can get it up and running very quickly
D. You can design exactly how you want your website to look and operate
This technology provides for mobile-based e-commerce transaction processing. It includes devices such as the Square and PayPal Here and Near Field Communications (NFC) ("tap" or "bump") technology.
A. Mobile Search
B. Mobile Messaging
C. Point-of-Purchase (POP) Technology
D. Mobile Marketing
Which type of e-commerce revenue model ties customers in for a period of time, and often generates a higher revenue per customer acquired?
A. Individual sales
B. Pay-per-view
C. Subscription
D. Freemium
What is the final stage of an effective e-commerce conversion rate optimization process?
Choose one of the following:
A. Choose the channels you will sell through
B. Choose the appropriate e-commerce platform
C. Choose your revenue model
D. Define your value proposition
A lifestyle and interior decorating company is moving from a traditional model to an e-commerce solution so people can select and order their services online. What is the first stage of the process this company needs to follow when designing its e-commerce site?
Choose ONE of the following:
A. Develop a map of the proposed website for the business
B. Add code and necessary functionality to the web pages
C. Build a first draft of the website
D. Create wireframes for each page
You have decided to set up an e-commerce website and are planning on building the site yourself. What are the potential disadvantages to doing this?
Choose TWO of the following:
A. It is an expensive option
B. It can be very difficult to find an appropriate partner
C. Your attention may be drawn away from important business matters that you are more capable of delivering on
D. If you don't have the sufficient skills, you could build a website that doesn't provide a service that your customers are expecting
A major health and safety consultancy firm wants to offer some of its services online in the form of premium videos and e-learning. What key considerations does this company need to bear in mind when developing its e-commerce solution?
Choose TWO of the following:
A. It should prioritize design over functionality and ease of purchase
В. It needs to be able to accept all major card payments and currencies
C. It should focus on designing for desktop use
D. It should choose a domain that reflects its brand
Your client is an established eCommerce retail brand. Your media strategy is to spend 60% of your budget on driving sales and 5% on re-engaging existing customers from your database. What channels would you recommend to achieve this objective?
Choose TWO of the following:
A. Paid search
B. Email
C. Content marketing
D. Display
Planning e-commerce sites include ....
A. Building the site yourself
B. Using an in-house team
C. Third -party sites
D. All of above
What factors need to be considered when designing an e-commerce website to suit customers?
A. Simple and user-friendly website design for desktop and mobile users
B. Just designed for desktop screen
C. Including many advertisements on the website to attract customers
D. Designing the website with many special effects
What is the importance of customer service on an e-commerce platform?
A. Customer service has no impact on the success of an e-commerce platform
B. Customer service is important only for small businesses, not for large enterprises
C. Customer service can improve customer satisfaction and loyalty, leading to increased sales and revenue
D. Customer service is only necessary for brick-and-mortar stores, not for online businesses
Define your value proposition and revenue model is the first stage of an effective e-commerce conversion rate optimization process
A. True
B. False
Which of the following is an important aspect of providing excellent customer service on an e-commerce platform?
A. Slow response time to customer inquiries
B. Limited communication channels
C. Personalized assistance and support
D. Ignoring customer feedback and reviews
Which of the following security measures is crucial for ensuring secure online payment transactions?
A. Two-factor authentication
B. Public Wi-Fi access
C. Sharing payment details via email
D. Storing credit card information in plain text
