WorksheetsMarketing 7023 presentation
Total questions: 11
Worksheet time: 6mins
The affective part of an attitude relates to___.The behavioural part of an attitude relates to___.The cognitive part of an attitude relates to___.
beliefs,feelings,actions
feelings,beliefs,actions
actions,feelings,beliefs
feelings,actions,beliefs
Which of the following is an example of the cognitive component of attitude?
I believe that electric cars are environmentally friendly.
I feel happy when I drive an electric car.
I would like to buy an electric car in the future.
Paula is a regular at Gino's Italian Bistro. She likes going there because the staff always recognizes her, greets her by name, and makes her feel welcome at the restaurant. This is an example of the ________ component of her attitude toward Gino's.
cognitive
perspective
affective
behavioural
The affective and cognitive components of an attitude ALWAYS match a person's behaviour.
True
False
The consumer’s beliefs and knowledge about the
attributes of a particular brand or product may not be "true" but they exist and are the individual's beliefs.
True
False
if you're going to do surveys
and you ask people about their intention
for their next car to be an electric vehicle
But the actual sales figures is not really in line with what
people have been saying. Because___.
There's a gap between intentions and behaviour.
People typically do not want to answer in a way that they
think the interviewer approves of
people like conflicts.
What is the affective component of attitude?
The emotional component of attitude.
The knowledge component of attitude.
The action component of attitude.
All of the above.
Give an example of an affective component of attitude.
Believing that a particular brand of coffee is the best tasting.
Buying a particular brand of coffee every time you go to the store.
Feeling happy when you see a puppy.
None of the above.
How do the three components of attitude interact with each other?
The affective component can influence the cognitive component.
The cognitive component can influence the affective component.
The behavioral component can influence the cognitive component.
All of the above.
Which of the following is an example of an affective attitude towards the brand Apple?
I believe that Apple products are well-designed.
I feel a sense of status when I use Apple products.
I always buy Apple products when I need a new computer.
None of the above.
Which of the following statements is most likely to influence a person's behavioral attitude towards the brand Walmart?
A news article about the environmental impact of Walmart.
A friend's recommendation to try Walmart.
A TV commercial for Walmart that shows people saving money.
None of the above.
