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WorksheetsEVOE SPRING SPA
Total questions: 22
Worksheet time: 8mins
Name
Class
Date
1.
hat is your PRN number?
4 lines
2.
What is your Section?
a)
Marketing + Operations
b)
CM1
c)
CM2+Analytics
3.
What was the primary challenge faced by Evoe Spring Spa (Evoe) in August 2010?
a)
Choosing the right location for their Mumbai office.
b)
Deciding on their launch date.
c)
Selecting the best positioning for their spa.
d)
Identifying potential investors for their venture.
4.
Which continuum did Dr. John Travis propose to illustrate the states of health between illness and wellness?
a)
Health-Illness Spectrum
b)
Wellness-Wellbeing Continuum
c)
Illness-Wellness Spectrum
d)
Wellness-Illness Continuum
5.
What was the estimated value of the global wellness market according to the SRI report?
a)
Approximately US$2 trillion
b)
Approximately US$60 billion
c)
Approximately US$289 million
d)
Approximately US$875 billion
6.
In the Indian wellness market, which segment reached INR490 billion in 2010?
a)
Beauty care
b)
Curative and preventive therapies
c)
Physical enhancement
d)
Fitness services
7.
What was the common perception about spa services in India that hindered potential consumers from trying them out?
a)
Spas were known for offering affordable services.
b)
Spas were considered places for medical treatments.
c)
Spas were associated with negative or unsavoury connotations.
d)
Spas were mainly frequented by working professionals.
8.
What were the four consumer segments identified by Evoe's founders based on differences in lifestyle, pace of life, and propensity to spend on wellness?
a)
Snails, Climbers, Sprinters, and Racers
b)
Slow, Average, Fast, and Extreme
c)
Beginners, Intermediates, Advanced, and Experts
d)
Conservative, Moderate, Aggressive, and Radical
9.
Which of the following was NOT a core value that Evoe Spring Spa (Evoe) identified for its consumers?
a)
Being pampered
b)
Going on a vacation
c)
Developing immunity for good health
d)
Saving money on spa services
10.
What was the key consideration for Evoe's founders in selecting a positioning concept for their spa?
a)
Popularity among the upper-class population
b)
Resonance with both spa users and non-users
c)
Alignment with traditional Indian wellness practices
d)
Compatibility with global spa industry trends
11.
What was the common perception about spas among men in Indian urban cities and upcoming cities?
a)
Spas were exclusively for women.
b)
Spas were too expensive for regular visits.
c)
Spas were suitable only for the elderly.
d)
Spas were mainly focused on medical treatments.
12.
Which positioning concept focused on the idea of affordability while indulging in spa services?
a)
Affordable Health
b)
Affordable Indulgence
c)
A Little Vacation
d)
Affordable Luxury
13.
Which of the following statements is NOT true about Evoe Spring Spa (Evoe)?
a)
Evoe founders were inspired by their own stressful corporate jobs.
b)
Evoe aimed to offer high-end, luxury spa experiences.
c)
Evoe wanted to make spa services more affordable and accessible.
d)
Evoe was established as a first-generation entrepreneurial venture.
14.
What consumer segment was primarily concerned with balancing work and family responsibilities, leading to time constraints?
a)
Snails
b)
Climbers
c)
Sprinters
d)
Racers
15.
What was the main concern voiced by homemakers when it came to spa services?
a)
Lack of trust in spa brands
b)
Lack of available spa services
c)
Negative perceptions of spa treatments
d)
Lack of awareness about spa benefits
16.
Which positioning concept focused on the idea of consumers feeling extravagant while being economical?
a)
Affordable Health
b)
Affordable Indulgence
c)
A Little Vacation
d)
Affordable Luxury
17.
What was the main objective of conducting focus group discussions (FGDs) with potential consumers?
a)
To observe cultural practices related to wellness
b)
To gather quantitative data for statistical analysis
c)
To understand consumer behavior and gather insights
d)
To identify the most profitable consumer segment
18.
Which factor made it challenging for Indian men to openly admit to enjoying spa therapies?
a)
Fear of social ridicule
b)
Lack of interest in wellness
c)
Lack of available spa services
d)
Fear of negative connotations
19.
Which consumer segment was likely to be more accepting of and willing to try out spa services?
a)
Snails
b)
Climbers
c)
Sprinters
d)
Racers
20.
Which consumer segment expressed a preference for trusted brand names in the spa industry?
a)
Snails
b)
Climbers
c)
Sprinters
d)
Racers
21.
What is the primary focus of the "Affordable Health" positioning concept?
a)
Making consumers feel extravagant
b)
Providing a luxurious spa experience
c)
Offering holistic wellness solutions
d)
Emphasizing natural and organic products
22.
What was the major concern expressed by working women in relation to visiting spas?
a)
Lack of awareness about spa benefits
b)
Fear of social ridicule
c)
Guilt over neglecting family time
d)
Lack of affordable spa options
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