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Sport. Ent. Review - 4P, 7 Functions, Sp.Ent Industry, Branding

Total questions: 60

Worksheet time: 38mins

Name
Class
Date
1.
THE 4 P's - product, place, promotion, price
a)
price
b)
selling
c)
target market
d)
Marketing mix
2.
How and where a product will be distributed describes this P of marketing.
a)
Price
b)
Place
c)
Promotion 
d)
Product
3.
This P reflects what customers are willing and able to pay.
a)
Place
b)
Price
c)
Promotion
d)
Product
4.
Which P represents where consumers can buy a product or service?
a)
Product
b)
Place
c)
Price
d)
Promotion
5.
Which P represents how you reach the audience by advertising online or on billboards?
a)
Product
b)
Place
c)
Price
d)
Promotion
6.
what to make, how to package it, what brand name to use and what image to project
a)
price
b)
product
c)
target market
d)
Marketing mix
7.

It refers to where you put your business where your consumers are willing to buy the product

a)

PRODUCT

b)

PRICE

c)

PLACE

d)

PROMOTION

8.

It refers to the mode of conveying the presence and attributes of the product to the target consumers

a)

PRODUCT

b)

PRICE

c)

PLACE

d)

PROMOTION

9.
Which of the following is NOT one of the 4 P's or marketing
a)
Product
b)
Price
c)
Place
d)
Publish
10.
What is not a method of advertising?
a)
Sales
b)
Television
c)
Radio
d)
Magazines
11.
To buy a product, customers in a market must first
a)
be willing to buy the product
b)
locate the product in a store
c)
learn the product's features
d)
make sure the product is on sale
12.

True or False. The four P's help you identify your target audience?

a)

True

b)

False

13.

What are the four P's?

a)

Product, Price, Possibility, Promotion

b)

Place, Promotion, Price, Payment

c)

Price, Promotion, Probability, Place

d)

Product, Price, Promotion, Place

14.

Which option involves where the product is being sold or distributed to the market?

a)

Promotion

b)

Place

c)

Product

d)

Place

15.

Music

a)

product

b)

price

c)

place

d)

promotion

16.

Brick and Mortar

a)

product

b)

price

c)

place

d)

promotion

17.

Price Matching

a)

product

b)

price

c)

place

d)

promotion

18.

Toys

a)

product

b)

price

c)

place

d)

promotion

19.

1,000 locations in Kansas

a)

product

b)

price

c)

place

d)

promotion

20.
A retailer decides to mark down all swimsuits in August. 
a)
Product Management
b)
Selling
c)
Distribution
d)
Pricing
21.
Apple consistently responds to consumer wants by modifying the iPhone with new features that help their daily lives.
a)
Selling
b)
Product Management
c)
Marketing Information Management
d)
Promotion
22.
A manufacturer of apparel signs a contract with a company that specializes in trucking and warehousing of imported goods. 
a)
Distribution
b)
Market Planning
c)
Selling
d)
Product Management
23.

A television commercial stresses the benefits of buying a new protein bar.

a)

Marketing Information Management

b)

Product Service Management

c)

Pricing

d)

Promotion

24.

Offering retail store credit cards and layaway options to customers to make it easier to purchase items.

a)

Product Service Management

b)

Financing

c)

Pricing

d)

Marketing Information Management

25.

The process of establishing and communicating to customers the value of cost of goods and services.

a)

Financing

b)

Selling

c)

Promotion

d)

Pricing

26.

Name that function: Ending amount charged with .99 to give the illusion of savings while still maintaining profit margins.

a)

Marketing information management

b)

Financing

c)

Pricing

d)

Promotion

e)

Product service management

27.

This function is about one word... COMMUNICATION. This function is how a customer discovers a product.

a)

Promotion

b)

Product Service Management

c)

Marketing Planning

d)

Selling

e)

Channel Management

28.

This purpose of this marketing function is to inform, persuade and/or remind

a)

Selling

b)

Promotion

c)

Marketing Planning

d)

Marketing Information Management (MIM)

e)

Pricing

29.

How would you evaluate the success of the following goal? I will acquire $1,000 in sales by between December 1 and December 31, 2020

a)

Meet with the sales staff and ask them if they made more sales in December than usual

b)

Total the number of sales in December and see if you met or exceeded $1,000

c)

Measure the total profit of December and see if you made $1,000 more in profit

d)

Keep track of number of patrons coming to your store during December. If you have a lot more customers coming to your store than usual, then it was a success.

30.

Practice of using a successful brand name to launch a new or modified product in a new category

a)

brand

b)

brand loyalty

c)

branding

d)

brand extension

31.

name, symbol, word, design or combination of these elements which identifies a product, service or company

a)

Brand

b)

Brand Association

c)

Brand Awareness

d)

Brand Equity

32.

Consumer's commitment to continue using a brand

a)

brand

b)

brand loyalty

c)

branding

d)

brand extension

33.

Marketing of entertainment products

a)

Event

b)

Entertainment Marketing

c)

Event Marketing

d)

Channel

34.

Sport or entertainment occasion which will draw participants, audiences and sponsors.

a)

Event

b)

Entertainment Marketing

c)

Event Marketing

d)

Channel

35.

a. Nighttime activities such as karaoke and dance clubs_____

a)

Film

b)

Night Economy

c)

Media

d)

Cultural Events

e)

Performance Art

36.

a. Theater, concerts, dance performances, circuses, comedy and magic shows, etc. _____

a)

Media

b)

Cultural Events

c)

Film

d)

Performance Art

e)

Media

37.

a. Spectator sports and related media. _____

a)

Sports

b)

Media

c)

Cultural Events

d)

Performance Art

e)

Night Economy

38.
Whose logo is this?
a)
NBC
b)
ABC
c)
ESPN
d)
CBS
39.
What are you driving?
a)
Nissan
b)
Mazda
c)
GMC
d)
Volvo
40.
Name of the brand
a)
Lamborghini
b)
Mustang
c)
Porsche
d)
Ferrari
41.
Name of the brand
a)
Apple
b)
Google
c)
Iped
d)
Windows
42.
Name of the brand
a)
CIB
b)
BIC
c)
BCI
d)
IBC
43.
a)
YouTube
b)
Google Maps
c)
Google Calendar
d)
Google Sites
44.
Name the brand
a)
Heinz ketchup
b)
ketchup
c)
tomatos
d)
pilgrims
45.
Name the brand
a)
Burger king
b)
Taco Bell
c)
Taco king
46.
Name the brand
a)
Beats
b)
Beat phills
c)
Beats ugly
47.

A catchy song used in commercials.

a)

jingle

b)

endorsement

c)

slogan

d)

product placement

48.

When an advertiser pays to have a product or service to be featured in a TV program or film it’s know as __________________________.

a)

jingle

b)

commercial

c)

slogan

d)

product placement

49.

Why has product placement within entertainment programs become so popular with marketers?

a)

Consumers enjoy seeing real products used in television programs and movies.

b)

Businesses must find innovative ways to cut through the ad clutter of modern life.

50.

Identify the company, or product, being featured in The Proposal (2009).

a)

Dukin' Donuts

b)

Krispy Kreme

c)

Starbucks

51.

Identify the company, or product, being featured in Forrest Gump (1994).

a)

Reebox

b)

Nike

c)

Champion

52.

Identify the company, or product, being featured in Stranger Things (Season 1, 2016).

a)

Pepsi

b)

Coke

c)

Dr. Pepper

53.

Identify the company, or product, being featured in Wayne's World (1992).

a)

Pepsi

b)

Coke

c)

Dr. Pepper

54.

Identify the company, or product, being featured in Captain America The Winter Soldier (2014).

a)

Apple

b)

Dell

c)

Google

55.

In what ways can a brand be easily recognisable?

a)

By its logo

b)

By the price

c)

By the taste

d)

By its packaging

56.

Match the following logo to their correct logotype

a)
1.

Mascot Logo

b)
2.

Pictorial Logo

c)
3.

Lettermark Logo

57.

A movie trailer is an example of marketing entertainment...

a)

as a product.

b)

to attract attention to another product.

c)

neither of these.

58.

Timing is unimportant when it comes to sports and entertainment marketing.

a)

True

b)

False

59.

Sports and entertainment promote for which of the following purposes?

a)

To increase sales

b)

To build a fan base

c)

To overcome hesitant first time buyers

d)

All of the above

60.

Product placement is an example of marketing entertainment...

a)

as a product.

b)

to attract attention to other products.

c)

neither of these.

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