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Product Life Cycle

Total questions: 50

Worksheet time: 25mins

Name
Class
Date
1.

________ is the product life cycle period when sales fall off and profits drop.

a)

Introduction

b)

Growth

c)

Maturity

d)

Decline

2.

Increasing profits will most likely occur at which stage of the PLC?

a)

Introduction

b)

Maturity

c)

Growth

d)

Decline

3.

Which stage in the PLC is characterized by rapid market acceptance and increasing sales?

a)

introduction

b)

growth

c)

maturity

d)

decline

4.

Some products that have entered the decline stage have been cycled back to the growth stage through ________.

a)

promotion or repositioning

b)

concept testing

c)

business analysis

d)

innovation management

5.

All of the following are stages in the PLC EXCEPT ________.

a)

introduction

b)

growth

c)

maturity

d)

adoption

6.

Which stage of the typical consumer product life cycle is out of order below?

a)

product development

b)

introduction

c)

growth

d)

maturity

7.

In which stage of the PLC will promotional expenditures be especially high in an attempt to create consumer awareness?

a)

growth

b)

product development

c)

maturity

d)

introduction

8.

In the ________ stage, the firm faces a trade-off between high market share and high current profit.

a)

growth

b)

decline

c)

maturity

d)

introduction

9.

In which stage of the PLC will promotional expenditures be high in an attempt to respond to increasing competition?

a)

growth

b)

decline

c)

maturity

d)

product development

10.

Which stage in the PLC normally lasts longer and poses strong challenges to marketing managers?

a)

growth

b)

decline

c)

maturity

d)

phase-in

11.

Which of the following would lead to greater competition in the maturity stage of the PLC?

a)

overcapacity

b)

market pioneers

c)

poor management

d)

inadequate promotion

12.

Most products in the marketplace are in the ________ stage of the product life cycle.

a)

growth

b)

decline

c)

maturity

d)

introduction

13.

Sales decline in the decline stage of the PLC because of technological advances, increased competition, and ________.

a)

shifts in the economy

b)

shifts in unemployment

c)

shifts in consumer tastes and preferences

d)

inventory costs

14.

Which of the following best represents the options a company has when a product is declining?

a)

maintain or harvest the product

b)

harvest or drop the product

c)

maintain, harvest, or drop the product

d)

maintain or pioneer the product

15.

A manufacturer with a product in the decline stage of the product life cycle might decide to ________ if it has reason to hope that competitors will leave the industry.

a)

harvest the product

b)

maintain the product without change

c)

drop the product

d)

search for replacements

16.

Manufacturers must comply with specific laws regarding ________.

a)

price structures

b)

product quality and safety

c)

product placement

d)

distribution channels

17.

Because of ________, a company cannot make its product illegally similar to a competitor's already established product.

a)

anti-monopoly laws

b)

patent laws

c)

the Consumer Product Safety Act

d)

product warranties

18.

Apple's iPod has been called "one of the greatest consumer electronics hits of all time." More than 120 million iPods have been sold, and the iPod captures more than 70 percent of the music player market. This success has attracted many large, resourceful competitors. The iPod is in the ________ stage of the product life cycle.

a)

introduction

b)

product development

c)

maturity

d)

decline

19.

Mattel's Barbie is an example of an age-defying product. Barbie, simultaneously timeless and trendy, is in the ________ stage of the PLC.

a)

introduction

b)

growth

c)

maturity

d)

decline

20.

Over the past 100 years or so, Binney and Smith's Crayola crayons have become a household staple in more than 80 countries around the world. Crayola crayons are in the ________ stage of the PLC.

a)

introduction

b)

growth

c)

maturity

d)

decline

21.

When Heinz introduced EZ Squirt packaging and new colors such as Blastin' Green and Awesome Orange to revitalize consumer buying, the company was ________.

a)

modifying the market

b)

modifying the pricing strategy

c)

modifying the distribution

d)

modifying the product

22.

Procter & Gamble has sold off a number of lesser or declining brands such as Oxydol detergent and Jif peanut butter. In these examples, management decided to ________ the products.

a)

further test

b)

maintain

c)

drop

d)

harvest

23.

When Kraft focused on cost-cutting with its older and established brands, leaving them to wither without much investment or modification, Kraft had decided to ________ the older products.

a)

extend

b)

maintain

c)

drop

d)

harvest

24.

Eliminating possibilities until one or two ideas are selected for development.

a)

generating ideas

b)

screening ideas

c)

introducing the product

d)

evaluating customer acceptance

25.

A prototype is made and tested.

a)

Testing the product

b)

Evaluating customer acceptance

c)

Screening ideas

d)

Generating ideas

26.

Evaluates the proposed product in terms of market size, potential sales, costs, profit potential, technology, competition, and the level of risk involved.

a)

screening ideas

b)

testing the product

c)

business proposal

d)

introducing the product

27.

Companies make plans related to production, packaging, labeling, branding, promotion, and distribution.

a)

Testing the product

b)

Developing the product

c)

Evaluating customer acceptance

d)

Generating ideas

28.

This stage is also called "commercialization." New products are advertised to introduce benefits to consumers.

a)

Developing the product

b)

Testing the product

c)

Developing a proposal

d)

Introducing the product

29.

New product development generally involves ______ key steps.

a)

9

b)

8

c)

10

d)

5

30.

Creativity is essential in this step of new product development.

a)

Testing the product

b)

Development of the product

c)

Generating ideas

d)

Introduction of the product

31.

A model of a new product.

a)

protagonist

b)

prototype

c)

proton

d)

production

32.

Which of the following phases involves selecting the best idea and dropping poor ideas?

a)

Idea generation

b)

Business Analysis

c)

Market strategy development

d)

Idea screening

33.

Which of the following stages involves transforming a product concept into a physical product to offer a workable market offering?

a)

Business analysis

b)

Product development

c)

Marketing strategy development

d)

Concept development and testing

34.

Game Freak wishes to introduce a new product into the market. First, they need to

a)

screen ideas

b)

brainstorm ideas

c)

conduct business analysis

d)

develop marketing strategy

35.

The idea generation can come from

a)

employees

b)

customers

c)

competitors

d)

ghost

36.

What brand does the logo belong to?

a)

Gucci

b)

Dior

c)

Chanel

d)

Coco

37.

What brand does the logo belong to?

a)

Versace

b)

YSL

c)

Dior

d)

Valentino

38.

What brand does the logo belong to?

a)

Adidas

b)

Nike

c)

Reebok

d)

JD Sports

39.

What brand does the logo belong to?

a)

Umbro

b)

Puma

c)

New Balance

d)

Adidas

40.

What brand does the logo belong to?

a)

Tom Ford

b)

Dolce & Gabana

c)

Dior & Gucci

d)

Dolce & Givenchy

41.

What brand does the logo belong to?

a)

Gucci

b)

Prada

c)

Fendi

d)

Givenchy

42.

What brand does the logo belong to?

a)

Giorgio Armani

b)

Tommy Hilfiger

c)

Ralph Lauren

d)

Hugo Boss

43.

What brand does the logo belong to?

a)

Crocs

b)

Fred Perry

c)

Polo Ralph Lauren

d)

Lacoste

44.

What brand does the logo belong to?

a)

Calvin Klein

b)

Curtis Klein

c)

Calvin Kalvin

d)

Calum Klein

45.

What brand does the logo belong to?

a)

WWF

b)

Nestle

c)

Twitter

d)

Hollister

46.

What brand does the logo belong to?

a)

Strawberry

b)

Mulberry

c)

Burberry

d)

Blackberry

47.

What brand does the logo belong to?

a)

Hermes

b)

Hermy

c)

Semreh

d)

Hermeee

48.

What brand does this logo belong to?

a)

M&H

b)

M&S

c)

H&M

d)

M&M

49.

What brand does this logo belong to?

a)

Louis Vuitton

b)

Vuitton & Lewis

c)

Valentino

d)

Luxury Vuitton

50.

What brand does this logo belong to?

a)

Araz

b)

Zaar

c)

Tara

d)

Zara

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