Business in this concept believes that a company must look for interested customer’s right after producing goods or services.

This concept is used in many businesses nowadays.

Focused on making continuous product improvements.

• This concept explains that a company must first produce a product and later on create a selling strategy that fit to convince the target market.

• Aim is to sell what the company makes rather than making what the market wants.

• The concept believes that it's best to define first the target market , identify their needs and wants, and create a product that suits the needs of the desired market. 

1. “A Good Product Will Sell Itself” 

The attitude of this era conquer that high quality product basically sell itself.

Most firms in highly developed countries like of western Europe and Northern America focused on mass production where this country produces a lot of goods and services in good quality. 

1. “Creative Advertising & Selling Will Overcome Consumers’ resistance & persuade them to buy” 

1. Companies with sales orientations assume that customers will resist.

1. As production techniques in the United State and Europe became more sophisticated, output grew from the 1920s into the early 1950’s . Companies with sales orientations assume that customers will resist.

1. “The Consumer Rules! Find a need and fill it” 

1. This era believes that marketing activities, actions and implementations should be under one department.

1. This department is known as the Marketing Department.

1. “Long term relationship with customers and other partners lead to success”

1. This era established the importance of relationships with customers.

1. “Connecting to consumers”

1. Companies are considering the importance of giving back to the society. Social Responsibility began to take part of marketing strategies of the company.

1. Efforts to cultivate the attention, interest, and preferences of a target market toward  a person.

1. Efforts to attract people and organizations to a particular geographic area.

1. identification and marketing of a social issue, cause or idea to selected target markets.

1. marketing of sporting, cultural, charitable activities to selected target markets.

1. marketing of sporting, cultural, charitable activities to selected target markets.

1. intended to persuade others to.

1. it involves comprehensive research into the marketplace and customers to be served.

1.  it involves determining how to approach the identified customer needs and wants and how to produce products and services to satisfy them. 

1. Making detailed decisions about the marketing mix (4 Ps).

1. Adjust or revise the plans as they are being implemented.

1. It involves monitoring execution and making changes to promotions or perhaps to the products and services.

The traditional view of Marketing as simply Buyers and Sellers interactions.

Is a business tactic that emphases “point of sale” trades.

Refers to the expansion, evolution and upkeep of long term.

1. relatable and connection

1. always say please, excuse, thank you etc

1. introduce yourself and answer all the question (They will feel that you value them) 

1. tell things that satisfy customer

1. strength, be different, be unique

1. intgreet and introduce what to do

1. Marketers must consider focusing on the price of a product that is offered for the chosen market.

1. Customer service and communication are key factors.

1. Affiliation changed into essential changes that ensure partnership and interdependence between buyer and seller.

Customer turnover is expensive

 A marketing programs that entice customer do repeat purchases.

1. solitics responses from individuals who share common interest and activities.

consists of selling your product in such a way that you achieve a goal. 

Once you have goals, including specific strategies for achieving your goals, determine how you will implement your strategies. 

• goals/ objectives/ plans

• “implement”

• actors close to the company that affect its ability to serve its customers. 

• larger societal forces that affect the microenvironment. Considered to be beyond the control of the organization. 

• Consists of actors and forces outside the organization that affect management’s ability to build and maintain relationships with target customers.

Is a Process that identifies and defines marketing opportunities and problems, monitors and evaluates marketing actions and performance, and communicates the findings and implications to management.

1. To describe the size and composition of the market. 

1. To gather preliminary information that will help define the problem and suggest hypotheses. 

1. to test hypotheses about Cause-and-Effect relationships

They help the company to promote, sell, and distribute its goods to final buyers.

• Consist of factors that affect consumer purchasing power and spending patterns.

• Includes laws and government agencies.