Think Critically

Write two paragraphs explaining how the media selected for distribution can affect the success of an entertainment product.

Why do you think there are rules governing the distribution of college

sports? How do the rules affect the marketing of the sport?

How do professional sports teams differ from other businesses that

compete in a free-market system? What keeps businesses from using the

same system as sports teams?

Why are college team rankings so important to universities?

What do you think is the preferred music media of people between the

ages of 16 and 25? What about people between the ages of 50 and 65?

How would you promote the newer media to the older age group?

Make Connections

Technology - You are a retailer who wants to target both boys and girls

ages 10 to 13. You sell video games, movie videos, CDs, and other forms

of entertainment technology. You are considering using cable TV, satellite TV, and the Internet for product distribution. State where most of

your distribution dollars will go and why.

Marketing Math - To host the Super Bowl, a city must spend $17 million to

update the city’s infrastructure and meet NFL requirements. Overtime pay

for police officers will cost $5,236,000, and extra garbage collection will

cost $1,240,000. There will be 80,000 in attendance for 3 days who will

spend $700 per day that is taxable at 14 percent. Another 25,000 people

will attend related events for 2 days and spend $300 per day that is taxable

at 8 percent. After paying all bills, how much net revenue will the city earn?

Communication - Your city is considering improving recreational facilities

and will need to increase taxes to obtain the funds. Write a persuasive

letter to your mayor outlining why you think this is a good idea and

what types of facilities you believe are most needed in your city.