wayground logo

Free Printable Worksheets

Font size

S
M
L
XL
Worksheets

Customer Discovery/Marketing Mix Test

Total questions: 18

Worksheet time: 1hrs 21mins

Name
Class
Date
1.

Which element of the marketing mix refers to the goods or services a company offers to its customers?

a)

Product

b)

Promotion

c)

Price

d)

Place

2.

What is the term used to describe the amount of money customers are willing to pay for a product or service?

a)

Cost

b)

The term used to describe the amount of money customers are willing to pay for a product or service is 'price.'

c)

Value

d)

Expense

3.

Which element of the marketing mix focuses on the location and methods used to distribute a product to customers?

a)

Price

b)

Promotion

c)

Place

d)

Product

4.

Which element of the marketing mix involves designing, packaging, and branding a product to meet customer needs and preferences?

a)

Price

b)

Product

c)

Place

d)

Promotion

5.

Which element of the marketing mix involves using advertising, personal selling, sales promotion, and public relations to promote a product or service?

a)

Promotion

b)

Price

c)

Product

d)

Distribution

6.

Match the following

a)

Gender

1.

Demographics

b)

Nation

2.

Geographics

c)

Beliefs

3.

Psychographics

d)

Brand Loyalty

4.

Behaviorgraphics

e)

Ethnicity/Race

5.

Demographics

7.

Match the following

a)

Marital Status

1.

Demographic

b)

Area Code

2.

Geographic

c)

Republican

3.

Psychographic

d)

Uses iPhone daily

4.

Behaviorgraphic

e)

Personality

5.

Psychographic

8.

Name the element for the question below:

Should we have an ad on social media?

a)

Place

b)

Promotion

c)

Price

d)

Product

9.

Name the element for the question below:

Should we give employees a discount?

a)

Promotion

b)

Price

c)

Place

d)

Product

10.

Which type of customer segmentation includes age, gender, and ethnicity?

a)

Behaviorgraphics

b)

Demographics

c)

Psychographics

d)

Geographics

11.

Which element of the marketing mix involves determining the appropriate price for a product or service?

a)

Product

b)

Price

c)

Place

d)

Promotion

12.

Which type of customer segmentation includes lifestyle, attitudes, and opinions?

a)

Behaviorgraphics

b)

Demographics

c)

Psychographics

d)

Geographics

13.

Name the element for the question below:

Should we open a new store in another city?

a)

Place

b)

Promotion

c)

Price

d)

Product

14.

Which type of customer segmentation includes income, education, and occupation?

a)

Behaviorgraphics

b)

Demographics

c)

Psychographics

d)

Geographics

15.

Name the element for the question below:

Should we offer a buy one get one free deal?

a)

Place

b)

Promotion

c)

Price

d)

Product

16.

Which element of the marketing mix involves deciding how much to charge for a product or service to maximize profit?

a)

Product

b)

Price

c)

Place

d)

Promotion

17.

Which type of customer segmentation includes climate, city size, and population density?

a)

Behaviorgraphics

b)

Demographics

c)

Psychographics

d)

Geographics

18.

Name the element for the question below:

Should we offer a seasonal discount?

a)

Place

b)

Promotion

c)

Price

d)

Product