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WorksheetsCustomer Discovery/Marketing Mix Test
Total questions: 18
Worksheet time: 1hrs 21mins
Which element of the marketing mix refers to the goods or services a company offers to its customers?
Product
Promotion
Price
Place
What is the term used to describe the amount of money customers are willing to pay for a product or service?
Cost
The term used to describe the amount of money customers are willing to pay for a product or service is 'price.'
Value
Expense
Which element of the marketing mix focuses on the location and methods used to distribute a product to customers?
Price
Promotion
Place
Product
Which element of the marketing mix involves designing, packaging, and branding a product to meet customer needs and preferences?
Price
Product
Place
Promotion
Which element of the marketing mix involves using advertising, personal selling, sales promotion, and public relations to promote a product or service?
Promotion
Price
Product
Distribution
Match the following
Gender
Demographics
Nation
Geographics
Beliefs
Psychographics
Brand Loyalty
Behaviorgraphics
Ethnicity/Race
Demographics
Match the following
Marital Status
Demographic
Area Code
Geographic
Republican
Psychographic
Uses iPhone daily
Behaviorgraphic
Personality
Psychographic
Name the element for the question below:
Should we have an ad on social media?
Place
Promotion
Price
Product
Name the element for the question below:
Should we give employees a discount?
Promotion
Price
Place
Product
Which type of customer segmentation includes age, gender, and ethnicity?
Behaviorgraphics
Demographics
Psychographics
Geographics
Which element of the marketing mix involves determining the appropriate price for a product or service?
Product
Price
Place
Promotion
Which type of customer segmentation includes lifestyle, attitudes, and opinions?
Behaviorgraphics
Demographics
Psychographics
Geographics
Name the element for the question below:
Should we open a new store in another city?
Place
Promotion
Price
Product
Which type of customer segmentation includes income, education, and occupation?
Behaviorgraphics
Demographics
Psychographics
Geographics
Name the element for the question below:
Should we offer a buy one get one free deal?
Place
Promotion
Price
Product
Which element of the marketing mix involves deciding how much to charge for a product or service to maximize profit?
Product
Price
Place
Promotion
Which type of customer segmentation includes climate, city size, and population density?
Behaviorgraphics
Demographics
Psychographics
Geographics
Name the element for the question below:
Should we offer a seasonal discount?
Place
Promotion
Price
Product
