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WorksheetsMarketing
Total questions: 16
Worksheet time: 12mins
Which business has this logo?
British Airways
Easyjet
Emirates
Ryanair
Which business has this logo?
BP
Shell
Tesco
Which business has this logo?
Amazon
Spotify
Netflix
Sky
Which business has this logo?
Vodafone
BT
EE
O2
Which business has this logo?
XBOX
Nintendo
Wii
Playstation
Which business has the slogan.. "eat fresh"?
McDonalds
Subway
Burger King
Starbucks
Which business has the slogan.. "because you're worth it"?
Head and Shoulders
L'Oreal Paris
MAC
GHD
Which business has the slogan.. "save money, live better"?
Tesco
Aldi
Asda
Sainsburys
Which business has the slogan.. "every little helps"?
Morrisons
Lidl
Sainsburys
Tesco
Which business has the slogan.. "just do it"?
Adidas
Under Armour
Nike
Puma
Which stage of the product life cycle has the most number of customers?
Decline stage
Product R&D has three aspects - aesthetics/form, function and cost. What is the definition of aesthetics?
(a) is a key factor when a customer makes a purchase decision.
Match the following
•Involves communicating with the media in order to get favourable publicity for the organisation
Public relations
Associating a brand name with an event to raise its profile
Sponsorship
•low cost approach to advertising using unconventional and often wacky methods
Guerrilla Marketing
any marketing activity that engages directly with the customer.
Personal Selling
a business paying to have their product featured in a TV show or movie
Product Placement
Select the growth and decline section of the product life cycle
Match the following
Premium pricing
psychological pricing
competitive pricing
price skimming
penetration pricing
