Customer Segment

Focuses on identifying the different types of customers that a business wants to ​ (a)   .

Segmenting customers by:

​ (b)  

interests

​ (c)  

Early adopters: specify the actual people who will deal with the ​ (a)   and are the​ (b)   feedback providers.

If you, as a ​ (c)   or startup founder, are going to test the product as well, feel free to put your name here.

Problem

Identify the problem that your business is trying to solve.

This directly applies to ​ (a)   because they are often at a stage where they are still trying to ​ (b)   their business idea.

The Existing Alternatives section is designed to contain your ​ (c)   that deal with the same problems. These are your rivals to compete with and ​ (d)   their clients over.

Revenue Stream

specify the expected​ (a)   of income.

rely on the ​ (b)   required for the client.

To achieve your product viability on the market, make sure that your pricing is more ​ (c)   than those of your competitors.

Unique Value Proposition

a brief message to ​ (a)   customers’ attention

describe the ​ (b)   of your product and show its key difference from other ​ (c)  

The customer should ​ (d)   why he or she needs and wants it.

High-level concept: a short and ​ (e)   statement about your product

Channels

to raise customer’s ​ (a)   of the product

specify communication ​ (b)   to reach out to your target clients defined in the customer segments block

Examples are emails, various sorts of advertising, blogs, ​ (c)   , broadcasting, etc.

Key Metrics

define key ​ (a)   metrics to ​ (b)   the ​ (c)   of your business.

Cost structure

include ​ (a)   for office rent, hardware, ​ (b)   , market research, etc.

​ (c)   your time window to a particular ​ (d)   like a product release or the first dozen customers

Once the box is filled in, you get answers to such ​ (e)   as “how many sales are required to pay off the investments?”, “where is the breakeven point?”, and others related to a winning outcome.

Unfair Advantage

a ​ (a)   thing about your idea that your competitors are ​ (b)   to copy or obtain in any possible way

include a ​ (c)   , exclusive ​ (d)   to some data, personal ​ (e)   , community, and other extra power.

It’s not necessary to seek out your competitive advantage right now