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WorksheetsMKT 1-9 Markets, Target Markets, and Market Segmentation
Total questions: 20
Worksheet time: 10mins
Name
Class
Date
1.
Which of the following is an example of geographic segmentation?
a)
Targeting customers based on their interests
b)
Targeting customers based on their income
c)
Targeting customers based on their geographic location
d)
Targeting customers based on their attitudes towards a brand
2.
Which of the following is NOT a variable used in behavioral segmentation?
a)
Loyalty to a team
b)
Geographic location
c)
Knowledge of brand
d)
Attitudes
3.
Which of the following is an example of demographic segmentation?
a)
Targeting customers based on their attitudes towards a brand
b)
Targeting customers based on their interests
c)
Targeting jazz music lovers of any age
d)
Targeting customers based on their geographic location
4.
What is one advantage of market segmentation?
a)
It allows for more precise targeting of customers
b)
It is less costly than mass marketing
c)
It appeals to a broader audience
d)
It reduces competition
5.
What is a market?
a)
A specific group of customers
b)
A place where goods and services are bought and sold
c)
A group of people who share common characteristics
d)
A person or group who is willing and able to spend money
6.
What is the purpose of market segmentation?
a)
To reduce advertising costs
b)
To sort people into groups for target marketing
c)
To increase competition
d)
To appeal to the entire market
7.
What is one disadvantage of market segmentation?
a)
It is more costly than mass marketing
b)
It requires less research than mass marketing
c)
It reduces competition
d)
It is more difficult to reach and sell to customers
8.
What is the process of dividing customers into groups based on variables like lifestyle, interests, personalities, and values for the purposes of target marketing?
a)
Behavioral segmentation
b)
Geographic segmentation
c)
Psychographic segmentation
d)
Demographic segmentation
9.
What is the difference between target market and mass marketing?
a)
Target market involves more research than mass marketing
b)
Target market is more costly than mass marketing
c)
Target market focuses on specific groups, while mass marketing appeals to the entire market
d)
Target market is less effective than mass marketing
10.
What is the process of dividing customers into groups based on variables like attitudes and knowledge of your brand, and the way they use it?
a)
Demographic segmentation
b)
Psychographic segmentation
c)
Geographic segmentation
d)
Behavioral segmentation
11.
Which of the following is NOT a variable used in psychographic segmentation?
a)
Gender
b)
Interests
c)
Income
d)
Lifestyle
12.
Which of the following is NOT a variable used in geographic segmentation?
a)
Age
b)
Gender
c)
Income
d)
Geographic location
13.
What are market segments?
a)
Groups of people who share one or more common characteristics
b)
Specific groups of customers
c)
People who are willing and able to spend money
d)
Places where goods and services are bought and sold
14.
What is one example of demographic segmentation?
a)
Dividing customers based on their age
b)
Dividing customers based on their geographic boundaries
c)
Dividing customers based on their income
d)
Dividing customers based on their interests
15.
Which of the following is an example of psychographic segmentation?
a)
Targeting customers based on their geographic location
b)
Targeting customers based on their attitudes towards a brand
c)
Targeting jazz music lovers of any age
d)
Targeting teenagers for AARP magazines
16.
Which of the following is NOT a variable used in demographic segmentation?
a)
Attitudes
b)
Income
c)
Gender
d)
Age
17.
What is the process of dividing customers into groups based on variables like age, gender, and income for the purposes of target marketing?
a)
Geographic segmentation
b)
Psychographic segmentation
c)
Behavioral segmentation
d)
Demographic segmentation
18.
What is geographic segmentation?
a)
The process of reducing advertising costs
b)
The process of dividing customers into groups based on their geographic boundaries
c)
The process of dividing customers into groups based on physical and social characteristics
d)
The process of appealing to the entire market
19.
What is competition?
a)
The process of appealing to the entire market
b)
The process of sorting people into groups for target marketing
c)
The rivalry between companies selling similar products and services
d)
The process of reducing advertising costs
20.
Which of the following is an example of behavioral segmentation?
a)
Targeting customers based on their interests
b)
Targeting customers based on their geographic location
c)
Targeting customers based on their income
d)
Targeting customers based on their attitudes towards a brand
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