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3. Publlicity, Advertising an PR teszt

Total questions: 24

Worksheet time: 24mins

Name
Class
Date
1.

Match the synonyms.

encompass

a)

belief

b)

convince

c)

increase

d)

enclose

2.

Match the synonyms.

enhance

a)

belief

b)

convince

c)

increase

d)

enclose

3.

Match the synonyms.

persuade

a)

belief

b)

convince

c)

increase

d)

enclose

4.

Match the synonyms.

opinion

a)

belief

b)

convince

c)

increase

d)

enclose

5.

Match the synonyms.

strategy

a)

belief

b)

plan

c)

broadcasting

d)

partner

6.

Match the synonyms.

stakeholder

a)

belief

b)

plan

c)

broadcasting

d)

partner

7.

Match the synonyms.

coverage

a)

belief

b)

plan

c)

broadcasting

d)

partner

8.

Match the words with the definitions.

  1. target

a)

  1. an organized presentation displaying a selection of items

b)

  1. a short and striking or memorable phrase used in advertising

c)

  1. a television or radio advertisement

d)

  1. a person or a particular group of people that something is directed at, or that something is intended for

9.

Match the words with the definitions.

  1. commercial

a)

  1. an organized presentation displaying a selection of items

b)

  1. a short and striking or memorable phrase used in advertising

c)

  1. a television or radio advertisement

d)

  1. a person or a particular group of people that something is directed at, or that something is intended for

10.

Match the words with the definitions.

  1. exhibition

a)

  1. an organized presentation displaying a selection of items

b)

  1. a short and striking or memorable phrase used in advertising

c)

  1. a television or radio advertisement

d)

  1. a person or a particular group of people that something is directed at, or that something is intended for

11.

Match the words with the definitions.

  1. slogan

a)

  1. an organized presentation displaying a selection of items

b)

  1. a short and striking or memorable phrase used in advertising

c)

  1. a television or radio advertisement

d)

  1. a person or a particular group of people that something is directed at, or that something is intended for

12.

Match the words with the definitions.

  1. launch

a)

a person or organization that pays for or contributes to the costs involved in staging an event in return for advertising

b)

  1. give publicity to something so as to increase sales or public awareness

c)

  1. start or set in motion (an activity or enterprise)

d)

  1. a printed sheet of paper containing information or advertising and usually distributed free

13.

Match the words with the definitions.

  1. leaflet

a)

a person or organization that pays for or contributes to the costs involved in staging an event in return for advertising

b)

  1. give publicity to something so as to increase sales or public awareness

c)

  1. start or set in motion (an activity or enterprise)

d)

  1. a printed sheet of paper containing information or advertising and usually distributed free

14.

Match the words with the definitions.

  1. promote

a)

a person or organization that pays for or contributes to the costs involved in staging an event in return for advertising

b)

  1. give publicity to something so as to increase sales or public awareness

c)

  1. start or set in motion (an activity or enterprise)

d)

  1. a printed sheet of paper containing information or advertising and usually distributed free

15.

Match the words with the definitions.

  1. sponsor

a)

a person or organization that pays for or contributes to the costs involved in staging an event in return for advertising

b)

  1. give publicity to something so as to increase sales or public awareness

c)

  1. start or set in motion (an activity or enterprise)

d)

  1. a printed sheet of paper containing information or advertising and usually distributed free

16.

Match the words with the definitions.

  1. TV slot

a)

  1. A place in a television schedule

b)

  1. Parts of a larger market or category of customers

c)

  1. Concerned with non-luxury goods that sell in large quantities

d)

  1. Small shop in the street for selling newspapers

e)

  1. Rising quickly

17.

Match the words with the definitions.

  1. soaring

a)

  1. A place in a television schedule

b)

  1. Parts of a larger market or category of customers

c)

  1. Concerned with non-luxury goods that sell in large quantities

d)

  1. Small shop in the street for selling newspapers

e)

  1. Rising quickly

18.

Match the words with the definitions.

  2. kiosks

a)

  1. A place in a television schedule

b)

  1. Parts of a larger market or category of customers

c)

  1. Concerned with non-luxury goods that sell in large quantities

d)

  1. Small shop in the street for selling newspapers

e)

  1. Rising quickly

19.

Match the words with the definitions.

  2. mass market

a)

  1. A place in a television schedule

b)

  1. Parts of a larger market or category of customers

c)

  1. Concerned with non-luxury goods that sell in large quantities

d)

  1. Small shop in the street for selling newspapers

e)

  1. Rising quickly

20.

Match the words with the definitions.

  2. segments

a)

  1. A place in a television schedule

b)

  1. Parts of a larger market or category of customers

c)

  1. Concerned with non-luxury goods that sell in large quantities

d)

  1. Small shop in the street for selling newspapers

e)

  1. Rising quickly

21.

Match the words to form word partnerships.

  1. marketing

a)

  1. campaign

b)

  1. promotions

c)

  1. relations

d)

  1. outlets

e)

  1. techniques

22.

Match the words to form word partnerships.

  1. public

a)

  1. campaign

b)

  1. promotions

c)

  1. relations

d)

  1. outlets

e)

  1. techniques

23.

Match the words to form word partnerships.

  1. retail

a)

  1. campaign

b)

  1. promotions

c)

  1. relations

d)

  1. outlets

e)

  1. techniques

24.

Match the words to form word partnerships.

  1. price

a)

  1. campaign

b)

  1. promotions

c)

  1. relations

d)

  1. outlets

e)

  1. techniques

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