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WorksheetsE-commerce
Total questions: 38
Worksheet time: 31mins
Which of the following statements about email are TRUE?
A. You can create folders to store and organize your emails
B. Using CC feature will hide all the other recipients from each other
C. You can add attachment of any file size to an email
D. You can add signature to your emails to give personal contact details
A and B only
A and C only
A and D only
A, B and D only
Rich media ads are not interactive in nature
True
False
__________________ is a platform for career and business professionals to network.
Which dimension of e-commerce enables commerce beyond the boundaries of the country?
Richness
Interactivity
Global Reach
Ubiquity
Which is a private network within an organization?
Extranet
Internet
Intranet
Ethernet
Search Engine Marketing is paid advertising.
True
False
Which program is used by web clients to view the web pages?
Protocol
Web server
Web browser
Search Engine
E-Procurement is an alternative name for which E-commerce model.
Business to Business
Consumer to Consumer
Consumer to Business
Business to Consumer
OLX is an example of ________ E-commerce segment.
B2B
B2C
C2B
C2C
Less the load time, more is the bounce rate.
True
False
_______describes e-commerce.
Doing business offline
Doing business electronically
Surfing online
Doing business electronically and surfing online
Which of the following is considered as the unsolicited commercial email?
Virus
Malware
Spam
All of the above
Which of the following is NOT a Social Media Platform?
Which Technique is client centered
PULL
PUSH
Both
None
__________ describes the concept of ensuring that data has not been modified in transit.
Privacy
Integrity
Authenticity
Non-repudiation
Business-to-Government is also referred to as ___________
Business-to-Business
Business-to-Administration
Business-to-Customer
Business-to-Customer-to-Business
Which of the following describes the definition of electronic commerce?
Doing business
Sale and purchase of goods
Doing business electronically
All of the above mentioned
Which of these can be done using an email?
Share data
Validate accounts
Send or receive email
All of these
__________is a type of online fraud that involves tricking people into providing sensitive information, by masquerading as a trustworthy source.
Virus
SQL Injection
DOS attack
Phishing
What is the name for direct computer-to-computer transfer of transaction information contained in standard business documents?
Internet commerce
E-commerce
Transaction information transfer
Electronic data interchange
Using ____, you improve your site's structure and content and conduct promotional activities to enhance your ranking on search engines.
Search Engine Optimization
Social Media Marketing
Social Media Optimization
Search Engine Marketing
The second generation of ecommerce introduced the concept of _______ e-commerce.
B2B
B2C
B2G
None of the above
_____________ is a process where publishers earn a commission by promoting a product or service made by another retailer or advertiser using an affiliate link.
Search Engine
Affiliate
None
What is the use of Carbon Copy (CC)?
Recipients are invisible to all of the other recipients of the message in CC.
Recipients are visible to all of the other recipients of the message in CC.
Recipients are invisible to only one recipients of the message in CC.
None of the Above.
E-mail stands for ________________.
Electrical mail
Electronic messaging service
Electronic mail
All of these
Companies like Flipkart, Amazon and Myntra belong to which type of Ecommerce (EC) segment.
B2B
B2C
P2P
C2B
When you have two URLs with similar content, you can use a ____ tag to prevent duplicate content.
Meta
Canonical
Content
Sitemap
_____________ display a page of ads before the requested content.
Banner ads
Floating ads
Expanding ads
Interstitial ads
Unlike paid marketing where you pay for clicks and traffic, ____ gives you a free slot in the search results based on the relevance and quality of your content.
SEO
SMM
SEM
SMO
____ is an e-commerce model which focuses on consumers dealing with one another.
Business to Business
Consumer to Consumer
Consumer to Business
Business to Consumer
To improve a website's ranking on search engine result pages, ____ optimization refers to all actions taken outside of the website itself.
On-Page
Off-Page
Both On-page and Off-Page
None of the above
Advertisers doesn't pay when the ad is displayed, they only pay when the ad is clicked.
PPC
Native ads
Display ads
Retargeting ads
Which of the following is not part of technical SEO
Site speed
Security
Crawlability
Keyword optimization
Which of the following is the correct depiction of Digital Marketing?
E-mail Marketing
Social Media Marketing
Web Marketing
All of the above
Which of the following is not an example of PUSH marketing strategy?
Email Blast
TV
Blog
Radio
SMM helps improve :
Brand Awareness
Product Visibility
Both A and B
None of the above
Intranet and Extranet differs at_______
Intranet- Private, Extranet- Public
Intranet- Private and also allowed authorized partners, Extranet- Private
Intranet- Private , Extranet- Private and also allowed authorized partners
Intranet- Public, Extranet- Private
___________________ Content blends seamlessly with the content it shares a platform with, with the exception of a "sponsored content" icon or tag.
Social Media Ads
Retargeting ads
Native ads
Rich Media Ads
