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E-commerce

Total questions: 38

Worksheet time: 31mins

Name
Class
Date
1.

Which of the following statements about email are TRUE?

A. You can create folders to store and organize your emails

B. Using CC feature will hide all the other recipients from each other

C. You can add attachment of any file size to an email

D. You can add signature to your emails to give personal contact details

a)

A and B only

b)

A and C only

c)

A and D only

d)

A, B and D only

2.

Rich media ads are not interactive in nature

a)

True

b)

False

3.

__________________ is a platform for career and business professionals to network.

a)

Facebook

b)

Twitter

c)

LinkedIn

d)

Instagram

4.

Which dimension of e-commerce enables commerce beyond the boundaries of the country?

a)

Richness

b)

Interactivity

c)

Global Reach

d)

Ubiquity

5.

Which is a private network within an organization?

a)

Extranet

b)

Internet

c)

Intranet

d)

Ethernet

6.

Search Engine Marketing is paid advertising.

a)

True

b)

False

7.

Which program is used by web clients to view the web pages?

a)

Protocol

b)

Web server

c)

Web browser

d)

Search Engine

8.

E-Procurement is an alternative name for which E-commerce model.

a)

Business to Business

b)

Consumer to Consumer

c)

Consumer to Business

d)

Business to Consumer

9.

OLX is an example of ________ E-commerce segment.

a)

B2B

b)

B2C

c)

C2B

d)

C2C

10.

Less the load time, more is the bounce rate.

a)

True

b)

False

11.

_______describes e-commerce.

a)

Doing business offline

b)

Doing business electronically

c)

Surfing online

d)

Doing business electronically and surfing online

12.

Which of the following is considered as the unsolicited commercial email?

a)

Virus

b)

Malware

c)

Spam

d)

All of the above

13.

Which of the following is NOT a Social Media Platform?

a)

Facebook

b)

Twitter

c)

Instagram

d)

Google

14.

Which Technique is client centered

a)

PULL

b)

PUSH

c)

Both

d)

None

15.

__________ describes the concept of ensuring that data has not been modified in transit.

a)

Privacy

b)

Integrity

c)

Authenticity

d)

Non-repudiation

16.

Business-to-Government is also referred to as ___________

a)

Business-to-Business

b)

Business-to-Administration

c)

Business-to-Customer

d)

Business-to-Customer-to-Business

17.

Which of the following describes the definition of electronic commerce?

a)

Doing business

b)

Sale and purchase of goods

c)

Doing business electronically

d)

All of the above mentioned

18.

Which of these can be done using an email?

a)

Share data

b)

Validate accounts

c)

Send or receive email

d)

All of these

19.

__________is a type of online fraud that involves tricking people into providing sensitive information, by masquerading as a trustworthy source.

a)

Virus

b)

SQL Injection

c)

DOS attack

d)

Phishing

20.

What is the name for direct computer-to-computer transfer of transaction information contained in standard business documents?

a)

Internet commerce

b)

E-commerce

c)

Transaction information transfer

d)

Electronic data interchange

21.

Using ____, you improve your site's structure and content and conduct promotional activities to enhance your ranking on search engines.

a)

Search Engine Optimization

b)

Social Media Marketing

c)

Social Media Optimization

d)

Search Engine Marketing

22.

The second generation of ecommerce introduced the concept of _______ e-commerce.

a)

B2B

b)

B2C

c)

B2G

d)

None of the above

23.

_____________ is a process where publishers earn a commission by promoting a product or service made by another retailer or advertiser using an affiliate link.

a)

Email

b)

Search Engine

c)

Affiliate

d)

None

24.

What is the use of Carbon Copy (CC)?

a)

Recipients are invisible to all of the other recipients of the message in CC.

b)

Recipients are visible to all of the other recipients of the message in CC.

c)

Recipients are invisible to only one recipients of the message in CC.

d)

None of the Above.

25.

E-mail stands for ________________.

a)

Electrical mail

b)

Electronic messaging service

c)

Electronic mail

d)

All of these

26.

Companies like Flipkart, Amazon and Myntra belong to which type of Ecommerce (EC) segment.

a)

B2B

b)

B2C

c)

P2P

d)

C2B

27.

When you have two URLs with similar content, you can use a ____ tag to prevent duplicate content.

a)

Meta

b)

Canonical

c)

Content

d)

Sitemap

28.

_____________ display a page of ads before the requested content.

a)

Banner ads

b)

Floating ads

c)

Expanding ads

d)

Interstitial ads

29.

Unlike paid marketing where you pay for clicks and traffic, ____ gives you a free slot in the search results based on the relevance and quality of your content.

a)

SEO

b)

SMM

c)

SEM

d)

SMO

30.

____ is an e-commerce model which focuses on consumers dealing with one another.

a)

Business to Business

b)

Consumer to Consumer

c)

Consumer to Business

d)

Business to Consumer

31.

To improve a website's ranking on search engine result pages, ____ optimization refers to all actions taken outside of the website itself.

a)

On-Page

b)

Off-Page

c)

Both On-page and Off-Page

d)

None of the above

32.

Advertisers doesn't pay when the ad is displayed, they only pay when the ad is clicked.

a)

PPC

b)

Native ads

c)

Display ads

d)

Retargeting ads

33.

Which of the following is not part of technical SEO

a)

Site speed

b)

Security

c)

Crawlability

d)

Keyword optimization

34.

Which of the following is the correct depiction of Digital Marketing?

a)

E-mail Marketing

b)

Social Media Marketing

c)

Web Marketing

d)

All of the above

35.

Which of the following is not an example of PUSH marketing strategy?

a)

Email Blast

b)

TV

c)

Blog

d)

Radio

36.

SMM helps improve :

a)

Brand Awareness

b)

Product Visibility

c)

Both A and B

d)

None of the above

37.

Intranet and Extranet differs at_______

a)

Intranet- Private, Extranet- Public

b)

Intranet- Private and also allowed authorized partners, Extranet- Private

c)

Intranet- Private , Extranet- Private and also allowed authorized partners

d)

Intranet- Public, Extranet- Private

38.

___________________ Content blends seamlessly with the content it shares a platform with, with the exception of a "sponsored content" icon or tag.

a)

Social Media Ads

b)

Retargeting ads

c)

Native ads

d)

Rich Media Ads