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L04. Internal and External Analysis

Total questions: 20

Worksheet time: 14mins

Name
Class
Date
1.

What does S stand for in SWOT?

a)

small

b)

strong

c)

strengths

d)

slow

2.

What does W in SWOT stand for?

a)

weather

b)

weaknesses

c)

wrong

d)

wide

3.

What does O in SWOT stand for?

a)

open

b)

only

c)

opportunities

d)

open-minded

4.

What does T in SWOT stand for?

a)

true

b)

threats

c)

trade

d)

troubles

5.

Positive and controllable factors that contribute to the success of parks

a)

Strength

b)

Weaknesses

c)

Opportunities

d)

Threat

6.

Negative factors that are beyond the control of the Parks Management.

a)

Strength

b)

Weaknesses

c)

Opportunities

d)

Threat

7.

Positive factors that are not within the control of the business.

a)

Strength

b)

Weaknesses

c)

Opportunities

d)

Threat

8.

 

Internal resources such as skilled, knowledgeable staff.

a)

Strength

b)

Weakness

c)

Opportunity

d)

Threat

9.

Things your company lacks.

a)

Strength

b)

Weakness

c)

Opportunity

d)

Threat

10.

Things your competitor does better than you.

a)

Strength

b)

Weakness

c)

Opportunity

d)

Threat

11.

Resource limitations.

a)

Strength

b)

Weakness

c)

Opportunity

d)

Threat

12.

The information in the SWOT must be?

a)

Honest and Real

b)

Theoretical

c)

Unrealistic

d)

Based on future events

13.

Negative press/media coverage.

a)

Strength

b)

Weakness

c)

Opportunity

d)

Threat

14.

You conduct a SWOT analysis and find out that a new competitor is opening within 5 miles of your store. This would be considered a __________.

a)

Strength

b)

Weakness

c)

Opportunity

d)

Threat

15.

By identifying areas under the weaknesses section, how does this help you develop?

a)

So that you can avoid them.

b)

So that you can pretend they don't exist and ignore them

c)

Use them to identify areas for development and focus on them

d)

By allowing other people to see them and use them against you.

16.

The government strongly supports small and medium enterprises to boost the growth of the businesses.

a)

Strength

b)

Weaknesses

c)

Opportunities

d)

Threats

17.

New and popular products are being introduced in the market from other competitors.

a)

Strength

b)

Weaknesses

c)

Opportunities

d)

Threats

18.

The business is located in an area that has many customers.

a)

Strength

b)

Weaknesses

c)

Opportunities

d)

Threats

19.

The following are the examples of Strength except one.

a)

Cheap raw materials

b)

Too many competitors

c)

Skilled employees

d)

Small capital outlay

20.

There has been an important decrease in the birth rate over the last ten years.

a)

Strength

b)

Weakness

c)

Opportunity

d)

Threat