WorksheetsFormative Assessment for Learning Unit 3&4
Total questions: 20
Worksheet time: 10mins
Human resources refer to
Workforce skills and abilities
Financial capital of an organization
Physical assets
Management policies
Manpower planning mainly focuses on
Employee discipline
Forecasting HR needs
Training only
Employee motivation
Recruitment is best defined as
Training new workers
Paying employees
Attracting qualified candidates
Selecting the best employee
Which document outlines duties and responsibilities of a job?
Recruitment plan
Job specification
Organizational chart
Job description
Unity of command means
One superior per employee
Many supervisors per employee
Shared authority
Equal responsibility
360-degree feedback involves input from
Only supervisors
Multiple stakeholders
Only customers
Only peers
Marketing is mainly concerned with
Advertising only
Profit maximization only
Selling products only
Satisfying customer needs
A marketing plan is
A financial statement
A sales receipt
An informal guideline
A formal marketing document
SWOT analysis helps to identify
Strengths and weaknesses
Sales volume
Employee skills
Pricing strategies
Target personas describe
Suppliers
Competitors
Ideal customers
Employees
Advertising is classified as
Paid non-personal communication
Personal communication
Direct selling
Unpaid publicity
Sales promotion mainly aims to
Increase immediate sales
Enhance publicity
Improve packaging
Build long-term loyalty
Publicity differs from advertising because it is
Personal selling
Paid and controlled
Direct marketing
Non-paid media coverage
Branding helps an organization to
Increase wages
Reduce costs
Eliminate competition
Create unique identity
Customer referral programs are used to
Reward recommendations
Reduce prices
Train employees
Improve packaging
Sales administration involves
Managing sales activities
Marketing research
Customer complaints only
Product manufacturing
A distributor mainly
Consumes products
Produces goods
Advertises services
Resells products
Customer Relationship Management data helps organizations to
Avoid customers
Increase costs
Reduce staff
Personalize marketing
Monitoring in marketing refers to
Tracking activities continuously
One-time evaluation
Advertising review only
Ignoring performance
After-sale surveys are mainly used to
Terminate sales staff
Reduce promotion
Increase prices
Collect customer feedback
