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WorksheetsUnit 1
Total questions: 23
Worksheet time: 16mins
The 4P is a combination of four (a) tools & techniques that a marketer must use to get their product / service to the target customers to satisfy their needs which marketing research has identified.
Target Market - One or more specific groups of (a) customers on which a company focuses all its marketing efforts.
What is the objective of this advertisement?
The following are all Advantages of Sales Promotion (SP) EXCEPT for ONE.
SP increase sales during promotional period.
SP lowers the price of the product offering.
SP can produce a more immediate customer response.
SP is not sustainable and borrow from future sales.
List two examples of Social Media platforms.
Name two examples of traditional marketing (advertising) media which has low audience selectivity.
Ethan sells bespoke hand crafted handbags made from crocodile skin. He has the database of all his existing customers. Please recommend TWO traditional marketing strategies which can help reach his target audience and produce personalized advertisements of good quality.
Great Eastern wants to market their new insurance policy specifically targeted for new mothers.
They want the marketing message to be informative and the marketing results to be analyzed.
Which low cost marketing strategy can they consider?
Before launching the new television series for Harry Potter, Warner Brothers hired top reviewers to write interview articles online about the actors and actresses from the series. They also organized Harry Potter exhibitions in key cities creating many newsworthy articles on magazines and newspapers. This marketing strategy belongs to which tool in the promotional mix?
(a)
Winlong buys towels in large bulk and repacks and distributes towels to big shopping malls for sale to consumers. In this competitive market where towels can be purchased from any channel - recommend a pricing strategy which Winlong can use.
Samsong launches a new phone into Mongolia, where the competitor, Oppe has a large market share. What type of pricing would you recommend to Samsong to help capture a higher market share?
In order for a Sales promotion to be effective, a company has to manage:
Reduce all promotion costs to ensure cost savings.
All 4 promotion mix simultaneously.
Consumer promotional tools properly.
The right team to manage the stores' promotion.
James opened a new cafe selling beautiful cakes with pretty designs and interesting flavours. He wants to promote on social media. Which social media platform should he chose to create the best content for his cafe sales promotion?
TikTok
Facebook.
What type of advertisement is this?
Informative.
Persuasive.
Reminder.
Reinforcement.
Which one of the following Sales Promotion BEST helps consumer recall with regards to products/brand?
Samples.
Contests.
Advertising Specialties.
Premiums.
Kiosk Marketing is a form of:
Personal Marketing.
Direct Marketing.
Sales Promotion.
Public Relations.
Why is personal selling BEST used for a high-value product like insurance?
Need to make customers spend more.
Need to build long term customer relationship.
Insurance needs explanation.
Insurance cannot sell by itself.
Proactive Sports distributes a large variety of branded, genuine sports gear to retail stores and earn a commission on the selling price. What type of wholesaler are they?
Wholesaler.
Merchant Wholesaler.
Agents.
Broker.
G mart is a place where you can buy many off-season goods at low prices.
What type of retailer is G mart?
Discount store.
Wholesale store.
Department store.
Off-Price Retailer.
Which of the following is not a function of packaging?
Help support the selling price of the product.
Meeting legal labeling requirements.
Assisting in the use of the product.
Informing customers about nutritional content.
A company launches a new fruit juice and includes a bright label showing the brand name, ingredients, and health benefits.
What main purpose does this label serve?
It helps during unpacking.
It reduces the cost of packaging.
It helps product to stand out on shelves.
It identifies and promotes the product.
Lebo is a salesperson. She buys a high-end smartphone. She enjoys the fast performance and sleek design, appreciates the brand status, and uses the phone to stay connected with her clients anytime, anywhere. The store also offers her a 2-year warranty and free cloud storage.
What is the core benefit?
2-year warranty.
Sleek design.
Stay connected
Brand status.
A company launches a premium hiking gear brand.
Their marketing focuses on:
Customers who enjoys outdoor activities and aged 35–55.
What is their basis of market segmentation?
Psychographic & behavioral.
Geographic & demographic.
Psychographic & demographic.
Behavioral & demographic.
