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WorksheetsAIRBNB CASE
Total questions: 10
Worksheet time: 3mins
What does Airbnb stand for?
What is one of the four characteristics of services applying to Airbnb?
Separability
What is the main benefit of Airbnb?
Why service profit chain is limited when applying to Airbnb?
Because the customer satisfaction may not directly translate to financial performance for the company
Because the company does not invest in technology
Because the company does not prioritize customer satisfaction
Because the 'employees' (hosts) are not directly employed by Airbnb
What factors make Airbnb still last for a long while?
Lack of innovation, negative reviews, and outdated technology
How does Airbnb deal with the threat of competition?
By investing more in adverts.
By expanding their offerings and being engaged with the places.
By offering cheaper prices than hotels
How does Airbnb differentiate its image?
By focusing on a sense of community, value and authenticity
While competing with hotels, Airbnb may lose the customers who...
Are loyal to hotels’ brand names and reputation
Concern about uncertainty while staying with strangers
Prefer the diversity of accommodations
Which is the most popular Airbnb’s accomodation listing in the urban area?
studios/apartments
cabins
villas
chalets
Although Airbnb treated hosts as active participants in the business, which problem may happen to Airbnb?
