Font size
S
M
L
XL
WorksheetsIA3 Practice Test SEM 2.27.24
Total questions: 29
Worksheet time: 15mins
Name
Class
Date
1.
SY23-24_SGB_Intro to Sports and Entertainment Marketing_IA3 1. What are the benefits of sports marketing? ST. 2, 7
a)
creating brand awareness, engaging fans, generating revenue, and increasing the popularity of sports
b)
creating brand awareness, engaging fans, generating revenue, and decreasing the popularity of sports
c)
decreasing the popularity of sports and generating losses for teams and athletes
d)
increasing the popularity of sports but not generating revenue
2.
Why is promoting teams crucial in sports marketing? 7.3
a)
It helps to build a strong fan base, increase engagement, and generate revenue.
b)
It helps to decrease the popularity of teams and generate losses.
c)
It has no effect on the visibility and popularity of teams.
d)
It only leads to increased ticket sales, but not merchandise sales or sponsorships.
3.
Why is promoting leagues essential in sports marketing? 7.3
a)
It decreases TV ratings, ticket sales, and sponsorships
b)
it increases TV ratings, ticket sales, and sponsorships
c)
It has no effect on the visibility and popularity of leagues.
d)
It only leads to increased ticket sales, but not merchandise sales or social media followers
4.
Why is promoting athletes crucial in sports marketing? 7.3 , 11.2
a)
It builds their brand and increases their visibility and popularity, which can lead to increased endorsement deals, merchandise sales, and social media followers.
b)
It has no effect on the visibility and popularity of athletes.
c)
it only leads to increased endorsement deals, but not merchandise sales or social media followers.
d)
it decreases the popularity of athletes and generates losses.
5.
A group of people with shared characteristics and interests such as demographics and psychographics that are most likely to purchase a business's products or services is known as __________________. St. 2
a)
enterprise system
b)
target market
c)
tribe
d)
community
6.
The State Musuem recently offered a group discount rate for the month of February. The museum is promoting to large families with a household size greater than 4. Which type of market segmentation is dividing a market based on the household family size? St. 2, 2.4
a)
demographic segmentation
b)
psychographic segmentation
c)
geographic segmentation
d)
behavioral segmentation
7.
Nike is promoting a new line of golf gear for the upcoming months. Nike sent an email to all customers who enjoy playing golf. What type of market segmentation is dividing a market based on customers' hobbies and interests? St. 2, 2.4
a)
demographic
b)
psychographics
c)
geographics
d)
behavioral
8.
Identify the particular type of segmentation being described below: With March Madness approaching quickly the NCAA has created a marketing campaign to focus on consumers that live within 200 miles of any of the host cities and regions where the tournament will be played. The NCAA has targeted these consumers based on where they live because consumers who live within 200 miles of the host arena or facility will be most likely to purchase tickets to tournament game. Segmenting a market based on where a consumer lives is an example of ______________ segmentation. St. 2, 2.4
a)
demographic
b)
psychographics
c)
geographics
d)
behavioral
9.
Sports marketing can include two different marketing concepts - marketing of sports and marketing through sports. Which of the following examples shows evidence of marketing through sports? St. 2.2
a)
The Ohio State Athletic Department has a TV commercial showcasing football highlights from the season.
b)
The Dallas Cowboys show hype videos on their website to get fans excited about this upcoming season.
c)
State Farm uses professional athletes to promote its products and services.
d)
The Houston Astros created World Series Shirts to sell through their website.
10.
The study of colors in relation to human behavior is known as ________________. St. 5
a)
color psychology
b)
design strategy
c)
compel process
d)
aim
11.
The color palette with only one color with different hues. It is great to use for minimalist brands. St. 5, 5.3
a)
analogous
b)
monochromatic
c)
triadic
d)
complementary
12.
The color palette that uses colors next to each other on the color wheel. These colors work harmoniously together. St. 5, 5.3
a)
analogous
b)
monochromatic
c)
triadic
d)
complementary
13.
The Los Angeles Lakers spent over a year developing the brand identity that represented the team best. The Lakers chose a brand color palette that uses colors directly across the color wheel from each other - purple and gold. These colors bring out the best in each other when paired together. This specific color palette is most often used in sports branding. Which color palette best represents the Lakers? St. 5, 5.3
a)
analogous
b)
monochromatic
c)
triadic
d)
complementary
14.
The Pittsburgh Steelers are well known for their branding efforts including branding that represents and celebrates the history of Pittsburgh. The Steelers logo is the original logo of the American Iron and Steel Institute and features a circle around three four-pointed geometric shapes in the colors yellow, red, and blue. Using the colors yellow, red, and blue involves drawing equal parts from three different sections of the color wheel. Using these three equal sections of colors creates a dynamic and stimulating color scheme. This color palette is best described as which of the following? St. 5, 5.3
a)
analogous
b)
monochromatic
c)
triadic
d)
complementary
15.
Which of the following is not one of the 3 general levels of selling in sports and entertainment? St. 10
a)
transactional
b)
situational
c)
relationship
d)
partnership
16.
Which type of selling is characterized by a one-time sale and no effort to continue the relationship with the buyer? St. 10.1 , 10.2
a)
transactional
b)
relationship
c)
partnership
d)
none of the above
17.
what benefit does partnership selling provide when two brands work together? St. 10.1, 10.5
a)
improved customer data collection
b)
cooperative sales strategies
c)
increased customer satisfaction
d)
all of the above
18.
Which two companies have had a very successful partnership in the sports industry? St. 10.5
a)
Nike and Adidas
b)
Apple and Samsung
c)
Nike and Apple
d)
Verizon and Samsung
19.
What is a characteristic of transactional selling? St. 10.1, 10.5
a)
low-priced, low-profit products
b)
continuous effort to maintain relationships
c)
gathering customer data after the sale
d)
none of the above
20.
Which level of selling is most commonly used in selling in sports and entertainment? St. 10.5
a)
transactional
b)
situational
c)
relationship
d)
partnership
21.
Which of the following statements is TRUE about premium or club seating? St. 10.2, 10.8
a)
premium seating generates lower revenues compared to regular seating
b)
premium seating offers no additional comfort or personal service.
c)
premium seating is sold exclusively as season tickets.
d)
premium seating provides better sightlines and personalized service.
22.
what incentives can be offered to customers who purchase premium or club seating? St. 10.2, 10.8
a)
limited menu choices and crowded bathrooms
b)
access to the general admission gates
c)
personalized service and upgraded menu items and choices
d)
no benefits are offered with premium seating
23.
The Nashville Predators have received ESPN's Professional Sports Team of the Year award multiple times. The Predators have a culture centered around providing service after the sale. The Predators send personalized thank you notes to season ticket holders and have players deliver tickets to their homes. Which type of selling is characterized here. St. 10.2, 10.8
a)
transactional
b)
situational
c)
relationship
d)
partnership
24.
Identify the partcipular level of selling below: The Georgia Bulldogs are hosting a football watch party live in the stadium as Georgia plays in the College Football Playoffs. Account Executives for the Bulldogs have been selling tickets to the event capturing their fans who are unable to travel for the game. During the game, account executives will have many engaging activities set up around the stadium to capture fans' information and data to later follow up with each fan about their experiences. They will mail a gift home to each fan who attended , and will offer a special discount if they purchase season tickets next year. Which level of selling is best described? St. 10.2, 10.8
a)
transactional
b)
seasonal
c)
relationship
d)
situational
25.
Why is fan engagement important in sports marketing? St. 4.5, 7.3
a)
to build loyalty
b)
to increase revenue
c)
to generate positive word of mouth
d)
all of the above
26.
What is one strategy for enhancing fan engagement and loyalty? St. 4.5, 7.3
a)
focusing on providing a negative overall experience for fans.
b)
using social media to disconnect with fans and discourage a community around them
c)
offering personalized experiences, such as exclusive content, meet-and-greats with players, and VIP access.
d)
none of the above
27.
What is the purpose of the Net Promoter Score (NPS) Metric? St. 4.5, 7.3
a)
to measure ticket sales
b)
to measure social media engagement
c)
to measure customer loyalty and satisfaction
d)
to measure the success of a sports marketing strategy
28.
How does an increase in ticket sales and fans offer many other revenue generating opportunities for sports and entertainment teams and arenas? -OR-
4 lines
29.
How can a team increase fan engagement and loyalty?
4 lines
Reset
