______refers to a deep understanding of customer beliefs and behaviors related to the brand/services, awareness, perception and satisfaction.   

___________ refers to knowledge about competitor’s offerings, strategies and field presence that can help us plan more effectively.

___________ are positive features that drive competitive advantage.

___________ are external events that favour us.

____________is what needs to change in terms of data, info, knowledge or behaviour within the territory. State clearly WHO or WHAT needs to change and what the change is.

____________is how we will achieve the desired outcome and clearly direct activity choices. They should be selected to deliver greatest benefit to patients, customers, & Distriphil within resource constraints. 

___________ is either an internal or external factor arising from your SWOT.

___________ are activities to be done that will activate the strategy.

___________ is the measurable result of the actions you take.