what are the 3 marketing concept?

(a)  

what marketing approach refers to old generation?

(a)  

give the 5 types of traditional marketing approaches?

(a)  

what type of traditional marketing approach refers to mass production or the surplus marketing myopia?

(a)  

this refers to the different departments in an organization

(a)  

what traditional marketing approach refers to innovation?

(a)  

what traditional marketing approach refers to sales people and promotion?

(a)  

what traditional marketing approach refers to the continuous identification of market?

(a)  

what type of traditional marketing approach refers to society, well-being, and environment?

(a)  

are aspiration that every company would like to pursue or the general direction that it wants to take

(a)  

this refers to a marketing method or approach on new generation

(a)  

give the contemporary marketing method

(a)  

refers to the perseve benefits and results a customer expect when buying and using a product or a baling of a service

(a)  

give the aspect of customer expectation

(a)  

a way to identify the customers needs?

(a)  

type of marketing that focuses on establishing and maintaining customer loyalty

(a)  

what environment consists of the components close to the company that directly affect its ability to maintain its position in the market and its capacity to serve its customers

(a)  

give the different components of microenvironment

(a)  

provide the resources and materials needed by the company to manufacture goods and deliver services

(a)  

are entities that help get the company's products to its final consumers

(a)  

are an integral part of the microenvironment, the companies strive to build a good relationship with them to foster loyalty and repeat transactions

(a)  

give the different types of customers

(a)  

a type of customer refers to individuals and households that buy products for personal consumption

(a)  

a type of customers that buys materials for use in production

(a)  

a type of customers refers to buys products for reselling at a profit

(a)  

a type of customers refers to government agencies that buy products to provide public service

(a)  

a type of customers refers to consumers from other countries

(a)  

they offer products belonging in the same product category or industry. they try to offer the most superior value to consumers to earn a bigger market share and gain more profit

(a)  

is any group of individuals that has an actual or potential interest in the company or its products

(a)  

microenvironment is what analysis?

(a)  

consists of the bigger factors that are beyond the control of the management

(a)  

macroenvironment is what analysis?

(a)  

give the different components of the macroenvironment

(a)  

this environment contains quantitative information of the human population such as age, gender, income, religion, educational attainment, and other statistical data

(a)  

they are born post-ww2 between 1946-1964, they make up the mature market

(a)  

born between 1965 and 1976, has growing purchasing power

(a)  

born between 1977 and 2000, they are very comfortable with technology and form a large part of digital consumers

(a)  

born after the year 2000, they are also tech-savvy as they are growing up with technology

(a)  

type of environment that consists of factors that affect the purchasing power and spending patterns of consumers.

(a)  

type of environment that consists of changes in the physical environment and natural resources

(a)  

type of environment that refers to the availability of technology that can help marketers gather data and information

(a)  

type of environment includes laws and legislation regulating businesses, government rulings, and other factors that may affect the way businesses are conducted

(a)  

type of environment that refers to the particular set of value systems based on their culture, beliefs, and religion

(a)  

companies conduct (a)   where they define their long-term goals. It also requires business forecasting and foreseeing what the future may bring for the organization.

it focuses on short-term specific actions in order to bring the company closer to established strategic plans

(a)  

give the two methods of situation analysis

(a)  

type of analysis mostly covers the macroenvironment of marketing. It helps a company to identify opportunities and threats in four major ares

(a)  

meaning of pest?

(a)  

who developed the five forces model?

(a)  

give the porter's five forces analysis

(a)  

this measures how aggressive the competitors are within the industry and how saturated the market is with competitors

(a)  

this refers to the number of other alternative products that can be used by customers to replace the company's product offering

(a)  

this pertains to the level of ease or difficulty to create a similar business in the same industry

(a)  

this measures the degree of influence of the buyers or customers to lower the product prices

(a)  

this measures the degree of influence of the suppliers to command higher prices for their raw materials

(a)  

an internal database can be built by collecting consumer and market information electronically

(a)  

is the systematic collection and analysis of publicly available information about consumers, competitors, and developments in the marketplace

(a)  

is the process of planning, collecting, and analyzing data relevant to a market decision

(a)  

the first step of the research process requires identifying the problem or the issue that company wants to address

(a)  

is the issue to be resolved, a challenge to be addressed, a difficulty to be eliminated, or an area of concern for the company

(a)  

it states the specific goals that the research wants to achieve

(a)  

type of research that the objective is to collect additional information to understand a certain problem and suggest hypotheses about the problem

(a)  

type of research that the objective is to describe or understand the characteristics of, for example, the target market of a product

(a)  

type of research that the objective is to test the effect of a variable

(a)  

the second step in the research process is developing the research design, which determines the specific plan in order to obtain the needed information to address the research problem

(a)  

what are the two types of data

(a)  

consists of information collected specifically for the research

(a)  

are existing information collected for reasons other than for the specific research

(a)  

generates data that give descriptive, nonstatistical information, and is usually ask open-ended questions

(a)  

yields empirical and statistical information that is usually generated by asking questions with choices

(a)  

is the study of how consumers-individuals, households, groups, or organizations-decide to buy, use, and dispose of goods, services, experiences, and ideas to satisfy their needs and wants

(a)  

the buyer's blackbox is central to the consumer's decision making.

(a)  

give the stimulus-response model of buyer behavior

(a)  

meaning of 4ps

(a)  

first step of the consumer decision making process, the buyer recognizes a need or a problem

(a)  

second step in consumer decision making process, wherein he or she would then usually look for information about a product that can satisfy that need

(a)  

gives the type of source in information search

(a)  

third stage of consumer decision making process wherein it evaluate the alternatives

(a)  

fourth consumer decision making process wherein a purchase occurs once the consumer has decided on the product he or she is buying

(a)  

what are the two factors may play a role between purchase intention and purchase decision

(a)  

last process of consumer decision making process wherein the consumer will evaluate if the product was able to meet his or expectations or not

(a)  

is the mental process and individual goes through from awareness of a new product to the decision to become a regular user of that product

(a)  

is any good, service, or idea that is perceived by some potential customers as new, even if it may have been around for a while

(a)  

what are the five stages in the adoption process

(a)  

a consumer becomes aware of the product through an advertisement

(a)  

because the consumer lacks information about it, he or she wants to know more

(a)  

occurs when the consumer has enough information to consider buying the product

(a)  

allows the consumer to try the new product on a small scale for him or her to gauge the value of the product

(a)  

the consumer decides to purchase and use the new product

(a)  

factors affecting consumer behavior

(a)  

every group or society has a culture

(a)  

consumers interact with different people every day

(a)  

examples of social factors

(a)  

include a person's age and life-cycle stage, occupation, economic situation, lifestyle, and personality

(a)  

human beings have different needs which have to be satisfied

(a)  

is a key component in consumer purchase. It is what drives buyers to satisfy a need

(a)  

is a response arising from an experience

(a)  

is a perception or a thought of a person about something

(a)  

is a person's relatively consistent evaluations, feelings, and tendencies towards an object or idea

(a)  

give the types of buying decision behavior

(a)  

purchases that require more thinking and involvement from consumers

(a)  

occurs when consumers are involved with a nonroutine purchase but see little difference among brands

(a)  

involves purchases of products that are regularly bought by consumers, and thus require low involvement

(a)  

consumers who like trying different products

(a)  

is the process of dividing a big market into smaller segments of buyers with distinct needs, characteristics, or behaviors, so that they can be reached more efficiently and effectively and offered with products that match their needs

(a)  

give the most common bases for market segmentation

(a)  

divides the market into geographical units such as countries, regions or cities.

(a)  

divides the market into segments based on demographic variables such as age, gender, income, occupation, education, religion, and others.

(a)  

this type of segmentation divides the market into segments based on the consumers' psychological or personality traits, lifestyle, and values.

(a)  

the market is divided into segments based on consumers' knowledge of, attitude toward, use of, or response to a product

(a)  

is a specific set of consumers who have common needs and characteristics that the company decides to serve

(a)  

"one size fits all" approach that focuses on the common concern of a big market and targets them with one offer

(a)  

focuses on two or more segments of the market in one product category

(a)  

the company chooses to target a small market with big purchasing power

(a)  

is the opposite of mass marketing as it provides individualized attention to customers to build a lasting and personalized relationship with them

(a)  

is placing a product's distinct characteristics-brand, offerings, endorsers, history-in the consumers' minds relative to its competitors

(a)  

is a product's advantage over its competitors gained by offering consumers better value

(a)  

USP meaning?

(a)  

give the examples of differentiation strategies

(a)  

companies can differentiate their products by offering unique features, benefits, performance, or style

(a)  

beyond physical product differentiation, the level of service provided by a company to its customers can also create a difference.

(a)  

choosing different avenues to make products available to customers

(a)  

hiring and training people in a certain way can create people differentiation

(a)  

is a perception of consumers about a brand

(a)