WorksheetsReview
Total questions: 22
Worksheet time: 17mins
These are the aims of promotion, except ….
explaining how a product is better than competitors’ products.
persuading consumers to buy the product.
discouraging wholesalers and retailers to stock the product.
creating brand image
What are the roles of marketing?
Identifying and satisfying customer wants, maintaining customer loyalty, and gaining confidence in suppliers.
Identifying and satisfying customer wants, raising awareness of the production process, and increasing market share.
Identifying and satisfying customer wants, maintaining customer loyalty, and anticipating changes in wholesaler needs
Identifying and satisfying customer needs, maintaining customer loyalty, and building costumer relationship.
In this stage, sales are no longer growing but are not failing.
Development stage
Growth stage
Introduction stage
Maturity stage
… is the general impression of a produce held by consumers
Brand
Product
Brand image
Costumer loyalty
In this stage, sales are falling.
Introduction stage
Maturity stage
Decline stage
Growth stage
It refers to setting a price similar to that of competitor's products which are already established in the market.
Market skimming
Competitive pricing
Promotional pricing
Cost-plus pricing
A … is a small, usually specialised, segment of a much larger market.
mass market
market segment
market share
niche market
This buys products in bulk from the producer and then sells them to retailers.
middleman
retailer
agent
wholesaler
This is not included in 4 Ps.
product
packaging
place
promotion
It refers to setting a high price for a new product that is unique or very different from any other product on the market.
Market skimming
Competitive pricing
Promotional pricing
Cost-plus pricing
This is the threat from e-commerce for businesses.
Increased competition
Reduced costs
Increased market
Better information
… is dividing consumers in the market by factors such as age, gender, income, ethnic background and social class.
Psychographic segmentation
Benefit segmentation
Demographic segmentation
Geographic segmentation
These are the role of packaging, except ….
to provide information about the product
to protect the product
to help consumers recognize the product
to increase the production
… is when sales staff communicate directly with the consumer to achieve a sale and form a long-term relationship between firm and consumer.
Advertising
Personal selling
Sales promotion
Direct mail
Four marketing decisions needed for the effective marketing of a product is called ....
marketing mix
marketing effectiveness
marketing elasticity
marketing survey
In inventory ordering the term "Lead time" means:
the time taken to deliver good from the firm to the consumer
the time between ordering inventories and their delivery
the time taken to produce goods after the raw materials arrive
the time taken for inventory to fall from maximum level to the re-order level
Which of the following products most likely to be produced using flow production method
Bread
Hand-made watch
Suit
Shampoo
When firms decide to produce products for a particular consumer, these consumers are known as….
market
market segment
target market
marketing
What is mass marketing?
where business sell the same product to the whole market
is a small usually specialized, segment of a much large market
is where a large market gathered
where the business developed product for a small segment of the market
Technique that gives all workers the opportunity to make suggestions about how to improve quality or productivity is called ….
Kaizen
JIT
Lean technique
Diversification
One of the benefits of increasing productivity is:
more workers will be employed
total production will increase with the same number of workers
average cost will stay the same
fewer raw materials will be needed to produce the same level of output
How can a business respond on market changes?
Set up a cheap price
Improve efficiency
Providing more benefit
Increase sales
