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WorksheetsUnit 14 Business Online LA A Part 1
Total questions: 22
Worksheet time: 16mins
Match the range of business activities with its examples.
Networking and conferencing
Skype
Banking Services
Natwest
Entertainment
Spotify
Education
Top marks
Government Services
HMRC
Which of these is a source for accessing government services online in the UK?
UCAS
Gov.uk
Edu.uk
Services.gov
What type of online business activities are sites like YouTube and other streaming sites associated with?
Professional networking
Education
Entertainment
E-commerce
Which of the following is a professional networking site?
YouTube
What is the primary purpose of networking websites like Instagram and Facebook?
To provide entertainment like movies and music
To bring people closer together
To help build industry connections
To sell products online
On what factors does the type of online presence depend according to the text?
The age and experience of the business
The size and scale of the business
The number of employees in the business
The location of the business
What is likely to be true about a large business's online presence compared to a local business?
A large business will have a more limited online presence to save resources.
A large business will have a smaller range of customers than a local business.
A large business will have more resources to invest in its website to appeal to a greater range of customers.
A large business will have a less sophisticated online presence than a local business.
Which example illustrates a vast online presence?
A local hair salon
A Reading based café
Barclays bank
A small business with a single webpage
Match the sector with its online business objective
Promote brand and products to sell more
Private Sector
Inform and help people access various services
Public sector
Promote awareness and seek donations
Not for profits
Match the type of business with its examples.
Microsoft Enterprise Solution
IBM Cloud Services
SAP Enterprise Resource Planning
Marks & Spencers
Amazon Prime Membership
Uber Eats Food Delivery
eBay Auctions
Etsy
Facebook Marketplace
Which of the following is an example of a business complementing its offline activity with an online service?
A business shutting down its local store to go fully online
Argos allowing customers to 'click and collect' from their local store
A company removing all online presence to focus on in-store experiences
Cinemas only showing movies without offering online booking services
What is the primary purpose of a passive website?
To frequently update content and engage with visitors
To inform visitors about who you are, what you do, and provide contact information
To sell products directly through an online platform
To provide interactive features and user-generated content
Which of the following is a characteristic of passive websites?
They require frequent updates and maintenance
They are expensive to develop
They have a limited role in building a brand
They are designed for heavy user interaction
What characterizes an active or interactive website presence?
A website that is never updated and has static content.
A website that has content added on a regular basis and allows customer interaction.
A website that only provides information without any means of customer interaction.
A website that is updated yearly with no changes to old content.
Which of the following is an example of an active website?
A site that has been abandoned for years.
A personal portfolio that is never updated.
Sites with blogs and news sites.
An online brochure with no means of contact.
What is the purpose of businesses using their website to complement their offline activities?
To reduce the cost of their online presence
To ensure seamless interaction between customers and brand
To focus solely on online sales
To discontinue their offline activities
Which of the following is NOT an example of online complementing offline activity?
Newspapers with online editions
Cinemas offering online booking services
Train companies with online ticket purchasing
Restaurants with delivery-only services
What does a website add to a business ?
Product warranty
Credibility and trust
Inefficiency and costs
Share price increase
What is the importance of clear business objectives and identification of the right target customers?
It influences the online activities and the features of the website
It will reduce the cost of goods sold
It will automate customer service
It will increase the number of physical stores
How can a business increase ROI through online presence?
By expanding the number of employees
By minimising marketing spends and maximising reach
By increasing the quality of goods
By limiting sales to local markets
Websites and microsites play a role in which marketing strategy?
Outbound marketing
Pull marketing
Push marketing
Pseudo marketing
What is a microsite?
A) A large website with multiple pages and domains.
B) A small website or single web page that seperate from the company's main website.
C) A type of software used for creating websites.
D) A search engine.
