WorksheetsUnit 8 Employability Skills for a Career in Marketing
Total questions: 15
Worksheet time: 8mins
What term is similar to phone etiquette but refers to email etiquette?
extraquette
intraquette
webiquette
netiquette
Marketers have a big part to play in any organization because they are the ones who develop the _____ to attract customers.
price structure
theories
strategies
products
As the director of marketing, what does Javonn do with the research and findings from the company's marketing managers?
use it to develop the company's marketing strategy
submit it to the CEO as plagiarized work
file it in the vault in case they are ever audited
use it to manage low-level employees
What minimum level of education do most marketing companies prefer their applicants and new hires to have?
GED
PhD
bachelor's degree
master’s degree
Taylor is the chief marketing officer at a company and is responsible for making sure the business has a positive return-on-investment on its marketing campaigns. Who does Taylor report to on all of these duties?
the VP officer
the VP of marketing
the chief executive officer
the director of marketing analytics
Mickie really wants to get into the field of marketing but only has a high school diploma and no experience. What can Mickie do to break into marketing without a college degree?
become friends with a marketing VP
pay their way into the business
lie on a resume
obtain an internship
What important thing will taking online courses and getting online marketing certifications show prospective employers that you know?
the history of marketing
how to use a computer
how to work around certain requirements
the latest marketing best practices
How many years of experience will most entry-level marketing positions look for their new hires to have?
five years minimum
three to four years
one to two years
none
What career level includes job titles like director of public relations, directors of marketing analytics, and director of marketing research?
marketing manager
director of marketing
VP of marketing
chief marketing officer
Cristo is looking for an effective and simple way to gain marketing experience and stand out from other applicants while applying for marketing positions—what could Cristo do?
spend several years interning at various firms
lie on a resume and print it on bright paper
create a video resume
create a website and practice marketing it
What are the three most essential skills that you’ll need to have as a marketer?
education skills, nutritional skills, existential skills
teamwork skills, interpersonal skills, and technical skills
communication skills, financial skills, occupational skills
external skills, collaborative skills, relational skills
What is the ultimate goal for the director of marketing?
developing and engaging in promotional activities
to make customers excited about buying the business’ products or services
developing and maintaining marketing strategies
managing entry-level employees
What type of skills show prospective employers that you can collaborate with coworkers and get things done together?
teamwork skills
technical skills
management skills
holistic skills
Rayn has chosen to pursue a career in marketing where the main duties involve creating social media posts, responding to user comments, and coming up with strategies to grow social profiles. What career title does Rayn most likely have?
marketing accountant
marketing spokesperson
social media manager
marketing manager
What type of skills will demonstrate that you know how to communicate with different types of people and make them interested in what you have to say?
creative skills
technical skills
teamwork skills
interpersonal skills
