WorksheetsExercises
Total questions: 62
Worksheet time: 31mins
Name
Class
Date
1.
What is a key characteristic of traditional media?
a)
Requires a large advertising budget
b)
Has instant feedback
c)
Provides two-way communication
d)
Is primarily digital
2.
One advantage of social media over traditional media is:
a)
Higher coverage in remote areas
b)
Better flexibility in production
c)
Instant feedback and rapid word-of-mouth
d)
Long-lasting message retention
3.
Which of the following is a con of social media?
a)
Enhances face-to-face communication
b)
Spreads misinformation rapidly
c)
Decreases productivity
d)
Both B and C
4.
According to the slides, traditional media:
a)
Has higher community engagement
b)
Often forces advertisements on viewers
c)
Is more affordable than new media
d)
Provides real-time data analytics
5.
Which of the following best describes the Systems Theory in PR?
a)
It focuses on conflict resolution between organizations.
b)
It suggests PR should only consider external feedback.
c)
It emphasizes the interdependence between an organization and its environment.
d)
It encourages organizations to focus only on internal operations.
6.
Which theory helps predict when groups will become active or remain apathetic?
a)
Action Assembly Theory
b)
Social Exchange Theory
c)
Systems Theory
d)
Situational Theory
7.
What is the primary purpose of using theories in PR?
a)
To establish rigid rules for communication.
b)
To help practitioners explain and predict human behavior and communication.
c)
To focus only on historical data for decision-making.
d)
To avoid conflicts within organizations.
8.
In Situational Theory, what is "constraint recognition"?
a)
When people recognize that an issue has no impact on them.
b)
When people feel that they are unable to do anything about an issue.
c)
When people are deeply involved in resolving an issue.
d)
When people acknowledge the importance of an issue.
9.
Which cognitive theory explains how people filter information through personal values?
a)
Diffusion Theory
b)
Social Learning Theory
c)
Action Assembly Theory
d)
Elaborated Likelihood Model
10.
What is the primary function of a press release in PR?
a)
To advertise products
b)
To establish internal communication guidelines
c)
To provide official information to the media and public
d)
To manage social media accounts
11.
Which of the following is a key component of a successful PR strategy?
a)
Ignoring stakeholder feedback
b)
Consistent messaging across all channels
c)
Restricting communication to one medium
d)
Emphasizing only positive news
12.
Which of the following best describes the agenda-setting theory in PR?
a)
It dictates the opinions people should hold about issues.
b)
It influences what issues people think about.
c)
It ensures that people are informed about all issues equally.
d)
It guarantees that media coverage is unbiased.
13.
Which role in PR is primarily responsible for problem-solving and supporting organizational goals?
a)
Technician
b)
Manager
c)
Communication Facilitator
d)
Expert Prescriber
14.
The cultural interpreter model in PR is particularly useful for:
a)
Organizations focused on domestic markets
b)
Companies operating in international environments
c)
Public relations in non-profit organizations
d)
Influencing public opinion in local communities
15.
In Grunig’s model of PR, which model emphasizes mutual understanding between an organization and its publics?
a)
Press Agentry Model
b)
Public Information Model
c)
Two-way Asymmetric Model
d)
Two-way Symmetric Model
16.
The press agentry model of PR is characterized by:
a)
Two-way communication
b)
Informing the public without persuading
c)
One-way movement of information with an intent to persuade
d)
Mutual influence between the organization and the public
17.
Which of the following best describes the agenda-setting theory in PR?
a)
It dictates the opinions people should hold about issues.
b)
It influences what issues people think about.
c)
It ensures that people are informed about all issues equally.
d)
It guarantees that media coverage is unbiased.
18.
Which model of PR is focused on one-way movement of information and often used by government and educational institutions?
a)
Press Agentry Model
b)
Public Information Model
c)
Two-way Asymmetric Model
d)
Two-way Symmetric Model
19.
Which of the following is a feature of the cultural interpreter model in PR?
a)
Focuses solely on domestic public relations.
b)
Involves applying knowledge of different countries' customs, language, and politics.
c)
Primarily aims at manipulating media coverage.
d)
Relies on one-way communication to inform the public.
20.
Which role in PR is responsible for handling communication production and running special events?
a)
PR Manager
b)
Problem-Solving Facilitator
c)
PR Technician
d)
Expert Prescriber
21.
Which of the following is NOT considered traditional media?
a)
Radio
b)
Broadcast television
c)
Social media
d)
Print
22.
What is one of the cons of traditional media?
a)
Immediate delivery of messages
b)
High production flexibility
c)
One-way communication process
d)
Ability to reach remote areas
23.
What is a benefit of social media mentioned in the slides?
a)
It reduces criminal prosecution
b)
It has led to a decline in student intelligence
c)
It provides a better social life
d)
It has completely replaced traditional media
24.
What is the primary purpose of using theories in PR?
a)
To establish rigid rules for communication.
b)
To help practitioners explain and predict human behavior and communication.
c)
To focus only on historical data for decision-making.
d)
To avoid conflicts within organizations.
25.
In Situational Theory, what is "constraint recognition"?
a)
When people recognize that an issue has no impact on them.
b)
When people feel that they are unable to do anything about an issue.
c)
When people are deeply involved in resolving an issue.
d)
When people acknowledge the importance of an issue.
26.
Which cognitive theory explains how people filter information through personal values?
a)
Diffusion Theory
b)
Social Learning Theory
c)
Action Assembly Theory
d)
Elaborated Likelihood Model
27.
Which of the following best describes the Systems Theory in PR?
a)
It focuses on conflict resolution between organizations.
b)
It suggests PR should only consider external feedback.
c)
It emphasizes the interdependence between an organization and its environment.
d)
It encourages organizations to focus only on internal operations.
28.
Which theory helps predict when groups will become active or remain apathetic?
a)
Action Assembly Theory
b)
Social Exchange Theory
c)
Systems Theory
d)
Situational Theory
29.
Which of the following best describes the role of PR in an organization?
a)
Managing only internal communications
b)
Focusing solely on product marketing
c)
Building and maintaining relationships with various publics
d)
Avoiding media interactions
30.
In PR, the term "publics" refers to:
a)
The general public only
b)
Any group of people affected by or having an interest in the organization
c)
Only the organization's employees
d)
Only the shareholders
31.
What is the significance of crisis management in PR?
a)
It involves reacting to media queries only
b)
It is about managing routine tasks
c)
It helps an organization prepare for and respond to unexpected negative events
d)
It is unrelated to public relations
32.
In Grunig’s model of PR, which model emphasizes mutual understanding between an organization and its publics?
a)
Press Agentry Model
b)
Public Information Model
c)
Two-way Asymmetric Model
d)
Two-way Symmetric Model
33.
The press agentry model of PR is characterized by:
a)
Two-way communication
b)
Informing the public without persuading
c)
One-way movement of information with an intent to persuade
d)
Mutual influence between the organization and the public
34.
Which of the following best describes the agenda-setting theory in PR?
a)
It dictates the opinions people should hold about issues.
b)
It influences what issues people think about.
c)
It ensures that people are informed about all issues equally.
d)
It guarantees that media coverage is unbiased.
35.
Which role in PR is primarily responsible for problem-solving and supporting organizational goals?
a)
Technician
b)
Manager
c)
Communication Facilitator
d)
Expert Prescriber
36.
The cultural interpreter model in PR is particularly useful for:
a)
Organizations focused on domestic markets
b)
Companies operating in international environments
c)
Public relations in non-profit organizations
d)
Influencing public opinion in local communities
37.
Which role does a PR manager typically perform when acting as a consultant to define a problem and oversee implementation?
a)
Technician
b)
Expert Prescriber
c)
Communication Facilitator
d)
Problem-Solving Facilitator
38.
The two-way symmetric model of PR is characterized by which of the following?
a)
One-way communication aimed at persuading the public.
b)
Mutual understanding and influence between the organization and its publics.
c)
Deceptive practices to manipulate public opinion.
d)
Emphasis on cultural differences in international business.
39.
Which of the following is a key assumption of the Agenda Setting Theory?
a)
Media tells people what to think.
b)
Media influences the issues people think about.
c)
Media has no effect on public opinion.
d)
Media only informs without influencing opinions.
40.
The Press Agentry Model in PR is primarily characterized by:
a)
Mutual understanding and influence between organization and public.
b)
One-way information flow from the organization to the public.
c)
Two-way communication with equal influence.
d)
No communication between the organization and the public.
41.
The Two-way Symmetric Model is unique because it:
a)
Seeks to manipulate public opinion.
b)
Focuses on informing the public without feedback.
c)
Involves balanced communication between organization and public.
d)
Avoids engaging with the public.
42.
The Cultural Interpreter Model in public relations is especially useful for:
a)
Domestic companies operating in a single cultural context.
b)
Organizations seeking to avoid public engagement.
c)
Companies doing business in foreign countries.
d)
PR managers who do not engage in two-way communication.
43.
Which PR communication model is primarily used for propaganda purposes?
a)
Public Information
b)
Press Agentry
c)
Two-Way Asymmetrical
d)
Two-Way Symmetrical
44.
What is the purpose of the Two-Way Symmetrical model in PR communication?
a)
Propaganda
b)
Scientific Persuasion
c)
Spread of Information
d)
Mutual Understanding
45.
Which of the following is a dimension of public opinion?
a)
Consensus
b)
Attitude
c)
Direction
d)
Behaviour
46.
What does the 'Intensity' dimension in public opinion measure?
a)
The direction of opinions
b)
The strength of opinions
c)
The consistency of opinions
d)
The social support of opinions
47.
In the context of PR, 'Public Information' model communication is generally:
a)
One-Way
b)
Two-Way
c)
Interactive
d)
Feedback-Oriented
48.
What is Corporate Social Responsibility (CSR) primarily concerned with?
a)
Increasing company profits
b)
Ensuring company growth
c)
Ethical behaviour towards society
d)
Expanding market share
49.
Which of the following is NOT a reason why companies engage in CSR?
a)
To avoid government regulations
b)
To ensure financial loss
c)
To improve public image
d)
To satisfy stakeholders
50.
The term 'corporate citizenship' in CSR refers to:
a)
The financial management of a company
b)
The social responsibilities of businesses
c)
The leadership style within the company
d)
The customer service policies of a company
51.
Which CSR trend focuses on aligning company activities with global objectives like the UN's SDGs?
a)
Synergistic Approach
b)
Corporate Activism
c)
Employee Volunteer Programs
d)
Measurement
52.
What was the primary issue with Toyota's Camry Effect Campaign during the Super Bowl?
a)
The campaign was too expensive
b)
It successfully engaged users
c)
It led to accusations of spamming users
d)
The campaign was not visible enough
53.
What is traditional media?
a)
Digital channels used for advertising in the last decade
b)
Advertising channels that have been used for decades
c)
Social media platforms
d)
All of the above
54.
Which of the following is an example of traditional media?
a)
Radio
b)
Facebook
c)
Twitter
d)
Instagram
55.
Which characteristic is common to traditional media?
a)
Requires a small advertising budget
b)
Requires a large advertising budget
c)
Is interactive and social
d)
None of the above
56.
Which of the following is NOT a pro of traditional media?
a)
Immediate delivery of message to a large number of people
b)
High rate of coverage
c)
Low cost of production
d)
Long-lasting impact on people's minds
57.
What is new media?
a)
Print media
b)
Broadcast television
c)
Digital channels popular in the last decade
d)
Billboards
58.
One of the cons of traditional media is that:
a)
It allows for instant feedback
b)
It is a one-way communication process
c)
It is inexpensive
d)
It has a small reach
59.
Which of the following is a pro of social media?
a)
High cost of production
b)
Creation of social connections
c)
Lack of community
d)
One-way communication
60.
Which of the following is a con of social media?
a)
Provides a better social life
b)
Increases productivity at the workplace
c)
Spreads misinformation
d)
Enhances face-to-face communication
61.
Traditional media versus new media is a comparison between:
a)
Digital and non-digital advertising methods
b)
Expensive and cheap methods
c)
Interactive and non-interactive methods
d)
All of the above
62.
Which of the following is true about traditional media?
a)
It is the newest form of media
b)
It relies heavily on the internet
c)
It includes methods like radio, TV, and print
d)
It is always interactive
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