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Marketing Exam 3

Total questions: 85

Worksheet time: 43mins

Name
Class
Date
1.

Which of the following actions is most likely to lead to a serious legal penalty:

a)

Refusing to speak when a police officer questions you

b)

Missing a couple of days of school due to a family vacation

c)

Being noisy with your friends at an amusement park

d)

Possession of legal medication without a prescription

2.

A type of business ownership in which one or more of the owners does not have full liability is called a

a)

limited partnership

b)

general partnership

c)

sole proprietorship

d)

service organization

3.

Benjamin’s job falls under the category of

a)

financial planning

b)

managerial accounting

c)

channel management

d)

project management

4.

What effect does the technology of digital money have on the distribution function?

a)

Manages information

b)

Boosts job performance

c)

Creates virtual reality

d)

Improves cash flow

5.

In which situation might exclusive distribution be considered a legal arrangement?

a)

A distributor requires a customer to buy all of its products to obtain one product.

b)

A business prevents a competitor’s product from entering the market.

c)

A franchisor requires a franchisee to sell only the franchisor’s products.

d)

A manufacturer assigns an exclusive territory to restrict competition.

6.

Emotional intelligence is considered to be a predictor of

a)

physical health.

b)

standardized test scores.

c)

future wealth.

d)

success in life.

7.

To minimize conflict among distribution channel members, channel relationships should be viewed as

a)

partnerships

b)

friendly rivalries

c)

employees

d)

nonbinding contracts

8.

Which of the following is a barrier to effective listening:

a)

Open-mindedness

b)

Empathy

c)

Concentration

d)

Distractions

9.

A message that is as short and to the point as possible is referred to as

a)

courteous

b)

concise

c)

correct

d)

complete

10.

If a message recipient is frowning and has clenched fists, the emotional response that s/he is most likely displaying is

a)

nervousness

b)

sadness

c)

joy

d)

anger

11.

During a weekly team meeting at work, team members share updates with each other about the status of their project activities for the week. What style of communication does this situation exemplify?

a)

Informal, vertical

b)

Informal, downward

c)

Formal, upward

d)

Formal, horizontal

12.

What information should employees avoid sharing with their coworkers?

a)

Vacation plans

b)

Organizational tips

c)

Sales policies

d)

Current salary

13.

To build positive customer relations, a business must be

a)

profitable.

b)

aggressive.

c)

proactive.

d)

small.

14.

Jason, an American, is conducting a business meeting in China. Before leaving for his trip, he does some research and learns that Asia is considered a "high-context" culture, meaning that speakers leave much of their message unspecified and instead rely on nonverbal cues and between-the-lines interpretation. This is important for Jason to know so that he can

a)

show his business partners the superiority of the American communication style.

b)

speak very clearly and explicitly to his Chinese business partners.

c)

look like a "know-it-all" during his meeting with his Chinese partners.

d)

adapt his communication style to match the culture he is visiting.

15.

15. John gets up, dresses, brushes his teeth, eats breakfast, goes to school, buys gum at the school store, and reports to his first class. Which of these would be considered an economic activity?

a)

Brushing teeth

b)

Eating breakfast

c)

Buying gum

d)

Going to class

16.

For the long-term success of the business, Stacey’s Coffee House has decided to add a self-serve laundromat. Which of the following behaviors describes the business activity that Stacey’s Coffee House was likely engaged in before making this decision:

a)

Determining what will put it in reach of its goals

b)

Establishing a system for retrieving information

c)

Promoting its new service to potential customers

d)

Organizing itself for meeting its objectives

17.

Which of the following is a factor that would encourage businesses to start a business at a particular location:

a)

Easy access to competitors' products

b)

Strict government regulations

c)

High unemployment rates

d)

Easy access to natural resources

18.

What commonly insured risk would be covered by liability insurance?

a)

Theft

b)

Flood damage

c)

Personal injury

d)

Shipment losses

19.

The state of Maryland charges businesses a flat tax on income, which means that businesses pay

a)

a lower rate as profits increase.

b)

no state tax on income.

c)

a higher rate as profits increase.

d)

the same percentage, no matter how much profit they make.

20.

Nadir considered buying a television that cost 500,buthedecidedtowaitandsaveuphismoney.Ayearlater,hefinallyhasenoughsavedup,butheisdisappointedtoseethatthetelevisionspriceisnow500, but he decided to wait and save up his money. A year later, he finally has enough saved up, but he is disappointed to see that the television's price is now 565. Nadir is most likely to be experiencing the effects of

a)

a competitive marketplace.

b)

a recession.

c)

the time value of money.

d)

inflation.

21.

How does the participation in gray-market distribution strategies affect distribution channel members?

a)

The authorized distributor's sales and profits are reduced.

b)

End users pay higher taxes for products purchased from the gray market.

c)

Manufacturers pay stiff fines for allowing gray-market product distribution.

d)

Wholesalers are required to meet fewer safety and health regulations to operate.

22.

Which of the following describes the relationship between self-esteem and your success in life:

a)

Important to success

b)

A nonessential element

c)

Unrelated to success

d)

An insignificant contributor

23.

Joe realized that if he had taken more time to proofread his work carefully and correct his grammatical mistakes, he would have received a better grade on his report. In this situation, Joe is

a)

comparing his talents with those of his classmates.

b)

identifying a way to enhance his creativity.

c)

making a false generalization about himself.

d)

assessing a weakness to improve performance.

24.

24. Initiative is important to workers in all types of occupations. Which of the following best demonstrates initiative:

a)

An employee persuades a fellow worker to help in the completion of an office project.

b)

An employee completes a required sales report and then decides to reorganize his/her files without being asked.

c)

An employee works required overtime hours to complete a necessary job.

d)

An employee agrees to finish a sales report one week ahead of schedule at the request of the office supervisor.

25.

Which of the following is a true statement regarding biases:

a)

Fair people try not to let biases affect decision-making.

b)

Fair people do not have any biases.

c)

Biases are always based on physical characteristics.

d)

Biases should help inform your understanding of others.

26.

Making ethical decisions requires following your _________ at all times.

a)

boss's rules

b)

employee handbook

c)

ethical principles

d)

friends' preferences

27.

Mark always feels alert in the morning, but he finds himself falling asleep after his lunch break. Mark should

a)

schedule an important meeting at 10 a.m.

b)

take a lunch break.

c)

schedule exciting activities after lunch.

d)

use his morning for relaxation.

28.

Robert worked on a project with his coworkers and achieved a successful result. Later, when Robert was feeling overwhelmed, he knew he could depend on his coworkers to help him accomplish his goals. This is an example of how teamwork helps develop

a)

new skills.

b)

organization.

c)

innovation.

d)

trust.

29.

Salespeople who can effectively explain to customers the unique benefits of their products often are able to

a)

arrange information in useful reference charts.

b)

develop a definite selling advantage over competitors.

c)

evaluate individual reactions to presentations.

d)

point out many physical characteristics.

30.

What risk involved with international business did John experience?

a)

The cost of international unionized labor

b)

International trade agreement changes

c)

Political unrest in foreign countries

d)

Foreign exchange rate fluctuations

31.

Three years ago, Omar made a deposit to a savings account. Each year, Omar has watched as the interest on his initial deposit has grown. He is earning interest on the principle amount plus on the interest earned on the principle. In other words, Omar is earning

a)

simple interest.

b)

the present value.

c)

compound interest.

d)

the inflation value.

32.

Which of the following is an example of a person using credit in a responsible manner?

a)

Maintaining a low credit rating

b)

Seeking counseling to reduce unmanageable debt

c)

Paying credit card balances on time

d)

Using two or more high-interest credit cards

33.

Rita is looking for an easy-access bank account that she can use to earn interest on the money she receives from her part-time job. She hopes to use the account to put money aside for her future college expenses. Which account type best fits Rita's needs?

a)

Savings account

b)

Certificate of deposit (CD)

c)

Money market account

d)

Checking account

34.

What is the first step you should take when selecting a banking institution?

a)

Find out the bank's loan interest rates.

b)

Find a bank that is conveniently located near you.

c)

Determine what your needs and goals are.

d)

Use online reviews to identify the best bank.

35.

A business's balance sheet lists 2,500incash,2,500 in cash, 6,125 in accounts receivable, 3,775ininventory,3,775 in inventory, 10,350 in machinery and equipment, and $4,280 in accounts payable. Calculate the business's total assets.

a)

$15,225

b)

$18,470

c)

$22,750

d)

$27,030

36.

Talia manages a business's accounts payable, accounts receivable, inventory, and cash. Talia is responsible for

a)

capital investment decisions

b)

working capital management

c)

the business's capital structure

d)

market risk management

37.

Lucia, a business owner, just hired a new employee. What is one thing she should be sure to do on the employee's first day?

a)

Provide the new employee with all the details of every project s/he will be working on.

b)

Start the new employee on work right away so that s/he becomes accustomed to his/her job duties.

c)

Assign the new employee a mentor who can answer any questions s/he may have.

d)

Let the employee work on trivial tasks for a few days so that s/he can ease into working.

38.

Which of the following is a type of internal marketing information:

a)

Public records

b)

Government databases

c)

Sales reports

d)

Industry journals

39.

If a business promotes a product that emphasizes its wholesale price savings rather than its retail price savings, it is commonly referred to as _________ advertising.

a)

false

b)

competitive

c)

psychological

d)

relational

40.

Marketers who send unsolicited email are legally required to provide email recipients with a(n)

a)

spam filter.

b)

opt-in filter.

c)

opt-out option.

d)

host option.

41.

Researchers plan to use an online survey to collect data from the business's current customers. What type of data do they plan to collect?

a)

Primary

b)

Secondary

c)

Biased

d)

Quantitative

42.

What should marketing researchers first determine when developing a sampling plan for a marketing-research project?

a)

The size of the group it intends to survey

b)

The validity of the information

c)

How the researchers should code the responses

d)

How to predict the sample group's responses

43.

By monitoring its sales and its customers' buying habits, what is a business often able to identify?

a)

Economic resources

b)

Research methods

c)

Popular products

d)

Competitors' activities

44.

Qualitative marketing data are valuable, but they can be limited because

a)

the data are objective rather than subjective.

b)

participants' responses are constrained by limited options.

c)

the data do not provide enough detail.

d)

the data usually only include a small portion of the target market.

45.

A popular technology company just released a new smartphone that it believes will revolutionize the industry. After the product announcement, marketers set up automatic news and social media alerts to find out what people are saying about the new product. This is an example of

a)

direct marketing.

b)

search engine optimization.

c)

buzz marketing.

d)

product/service management.

46.

Over the course of the semester, Rita gets the following scores on her marketing exams: 85, 92, 96, 92, 88, 95, and 100. What is the mode in this set of test scores?

a)

93

b)

85

c)

92

d)

100

47.

Which of the following is a source of error in the research process:

a)

Key summary

b)

Interview location

c)

Sample design

d)

Project purpose

48.

When researchers think it is necessary to find out how employees interact with customers, they might decide that it is appropriate to use the (a)   research method.

Choose from the below words

Qualitative

Quantitative

Mixed Methods

Case Study

49.

If the director of the school cafeteria asks the student body to complete a questionnaire about ways to improve the lunch program, which of the following marketing functions is being applied:

a)

Risk management

b)

Selling

c)

Marketing-information management

d)

Pricing

50.

When a business focuses on the number of times per month that customers buy a specific product, it is identifying a market on the basis of

a)

rate of use.

b)

benefits derived.

c)

occasion response.

d)

loyalty response.

51.

Marketing planning is an ongoing process that works best if businesses obtain input from a(n)

a)

group of researchers.

b)

industry organization.

c)

wide range of sources.

d)

unrelated third party.

52.

Salespeople may risk losing a sale to a potential customer if they are unable to explain a business's (a)   policies.

Choose from the below words

employee

operating

selling

purchasing

53.

The further into the future a sales forecast reaches, the more (a)   it is.

Choose from the below words

inaccurate

detailed

useful

inexpensive

54.

Melissa is thinking about setting up her growing business as a corporation. Which of the following online sources is most likely to have relevant information about how to establish a corporation:

a)

Wikipedia

b)

The Wall Street Journal

c)

MarketWatch

d)

Nolo Legal Encyclopedia

55.

Mallory is analyzing sales data for the month of February. She notices that sales significantly increased in February. What is the next step Mallory should take to accurately determine why February sales data show an increase?

a)

Collect more data

b)

Form a conclusion

c)

Ask coworkers for their opinions

d)

Calculate the percent of profit made

56.

What is an important question that all businesses should answer about their ethical behavior in managing their customers' information?

a)

Where can we obtain general demographic information about untapped market segments?

b)

What information do we need to obtain about our customers to determine their ability to pay?

c)

What research method will provide the most comprehensive results about our competitors' activities?

d)

How do we obtain information about our customers in ways that do not violate their privacy?

57.

Which of the following could cause a legal issue associated with information management:

a)

Shutting down your computer before leaving the office

b)

Requiring a passcode to unlock workstations

c)

Accidentally emailing a client's personal information to others

d)

Using a secure network to store data

58.

While preparing the company's annual report in a computer word processing program, Natasha deleted an entire paragraph by mistake. The best way for Natasha to correct the mistake is to

a)

use the undo command.

b)

retype the paragraph.

c)

copy the text from another document.

d)

create a template.

59.

Which of the following is not an accident-prevention technique:

a)

Lifting objects properly

b)

Maintaining a clean work area

c)

Purchasing health insurance

d)

Practicing safety procedures

60.

Which of the following is most likely an unethical use of project resources:

a)

Nominating your friend to lead a project

b)

Buying too many supplies and throwing out what you don't use

c)

Blaming your other group members for your poor project grade

d)

Treating your project team to a celebratory lunch

61.

So all the members know what their jobs are and what activities they are to perform, the project manager communicates the plan's

a)

reviewed suggestions

b)

established goals

c)

located resources

d)

assigned responsibilities

62.

After a new video game arrived on store shelves, the team that created it had a meeting to talk about the project. They discussed the project's slow start and how they could have done it better. They also talked about using a wiki to communicate and how they will use wikis again in future projects. The team is engaging in a

a)

lessons learned meeting.

b)

project planning meeting.

c)

project monitoring meeting.

d)

meeting to select the project champion.

63.

Every month, Wooly Bear Granola Co. inventories its supplies and orders more of the ingredients used to make its products. This allows the company to maintain an efficient manufacturing process. In other words, the purchasing process results in

a)

increased company waste.

b)

better public relations.

c)

efficient hiring processes.

d)

greater productivity.

64.

The business employee routinely read the morning paper and drank coffee before starting the day's activities. The employee's actions increased the business's

a)

sales figures.

b)

profit margin.

c)

operating expenses.

d)

production.

65.

Being orderly and systematic usually helps employees be more

a)

honest.

b)

responsible.

c)

efficient.

d)

creative.

66.

John has worked toward achieving the career goal of retail merchandising assistant at the local discount store. John began working on the loading dock, was promoted to stockperson on the sales floor, and was transferred into retail sales 12 months later. John continued to apply for promotions and transfers within the store and eventually achieved his desired goal. John was demonstrating the ability to

a)

set short-term goals.

b)

persevere.

c)

write vague goals.

d)

lower his self-esteem.

67.

Jamal is a skilled communicator and is well-liked by all who meet him. However, he is struggling in his sales position because he is not familiar with the new software and computer programs used for communicating and making presentations. Which of the following will help Jamal improve his job performance:

a)

Adopting a better attitude

b)

Completing a communication course

c)

Updating his technology skills

d)

Demonstrating respect for others

68.

When preparing a professional résumé, it's a good idea to

a)

provide at least three pages of information about yourself.

b)

include key words that will catch an employer's eye.

c)

be long-winded and verbose when describing your skills.

d)

create a single résumé for all the jobs you are applying to.

69.

John is a manager at a local retail store. What professional organization will be the most appropriate for him to join?

a)

International Association of Amusement Parks and Attractions

b)

American Bankers Association

c)

National Home Furnishing Association

d)

The National Retail Federation

70.

What type of skills do marketers need to help them resolve customers' complaints?

a)

Goal Setting

b)

Product planning

c)

Self-serving

d)

Decision-making

71.

Why do marketers continue to gather information?

a)

Competition in general has decreased.

b)

Today's consumers are easy to please.

c)

Marketers are decreasing their geographic scope.

d)

The marketing environment is constantly changing.

72.

What happens over time when demand for a product goes up?

a)

The selling price goes up.

b)

Customers can't afford to buy it.

c)

Producers make more of it.

d)

The supply decreases.

73.

Which of the following marketing strategies is appropriate for the maturity stage of the product life cycle:

a)

Increasing media advertising

b)

Finding nontraditional distribution channels

c)

Offering incentives to distributors

d)

Increasing prices

74.

Technological innovations now allow a business to tailor a standard product to meet the specific needs of individuals or groups of customers, which is commonly called

a)

reverse standardization

b)

mass customization

c)

interactive transformation

d)

modified obsolescence

75.

So customers can make appropriate buying decisions, product labels should contain

a)

promotional copy.

b)

testimonials.

c)

accurate information.

d)

allowances.

76.

A product opportunity exists when

a)

a need or want is unmet.

b)

a good or service can be produced quickly.

c)

a situation requires evaluation.

d)

economic resources are abundant.

77.

What type of standards are common in business?

a)

Utility

b)

Capacity

c)

Quantity

d)

Activity

78.

How do government regulations that protect consumers most often impact businesses?

a)

They can increase a business's expenses.

b)

Product development can be less expensive.

c)

They allow businesses to avoid correcting problems.

d)

Businesses are able to carry less insurance.

79.

A business that positions its products as the ones offering the best quality and service for the price might gain a

a)

promotional consideration.

b)

competitive advantage.

c)

geographic benefit.

d)

marketing incentive.

80.

Which of the following is a brand strategy used to launch new products

a)

Brand licensing

b)

Brand repositioning

c)

Brand extension

d)

Brand positioning

81.

Negative product reviews can be bad for business if a company does nothing to address its customers' dissatisfaction. If a company uses negative reviews to implement positive changes, however, negative feedback can actually be very helpful. This is an example of the importance of

a)

hiring people to write fake reviews.

b)

customer voice in branding.

c)

deleting negative reviews right away.

d)

using branding to prevent negative reviews.

82.

Making sure that the headline, illustrations, and copy promote the same theme is an example of coordinating

a)

elements in advertisements

b)

principles of design

c)

channels of communication

d)

arrangements in print

83.

Which of the following statements regarding corporate branding is true:

a)

A. A business's core values identify the beliefs that the business stands for.

b)

B. Customer touch points typically occur before sales transactions.

c)

C. Customer service representatives are responsible for corporate branding.

d)

D. Brand cues are used primarily to identify the company in its advertising.

84.

The end result of promotion is that information about goods, services, images, and/or ideas will be

a)

communicated.

b)

researched.

c)

organized.

d)

gathered.

85.

The elements of the promotional mix are being combined when advertising brings a customer into the business and

a)

inventory levels are reduced.

b)

personal selling completes the sale.

c)

the customer is given a warranty.

d)

the business reduces its expenses.