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WorksheetsMarketing Exam 3
Total questions: 85
Worksheet time: 43mins
Which of the following actions is most likely to lead to a serious legal penalty:
Refusing to speak when a police officer questions you
Missing a couple of days of school due to a family vacation
Being noisy with your friends at an amusement park
Possession of legal medication without a prescription
A type of business ownership in which one or more of the owners does not have full liability is called a
limited partnership
general partnership
sole proprietorship
service organization
Benjamin’s job falls under the category of
financial planning
managerial accounting
channel management
project management
What effect does the technology of digital money have on the distribution function?
Manages information
Boosts job performance
Creates virtual reality
Improves cash flow
In which situation might exclusive distribution be considered a legal arrangement?
A distributor requires a customer to buy all of its products to obtain one product.
A business prevents a competitor’s product from entering the market.
A franchisor requires a franchisee to sell only the franchisor’s products.
A manufacturer assigns an exclusive territory to restrict competition.
Emotional intelligence is considered to be a predictor of
physical health.
standardized test scores.
future wealth.
success in life.
To minimize conflict among distribution channel members, channel relationships should be viewed as
partnerships
friendly rivalries
employees
nonbinding contracts
Which of the following is a barrier to effective listening:
Open-mindedness
Empathy
Concentration
Distractions
A message that is as short and to the point as possible is referred to as
courteous
concise
correct
complete
If a message recipient is frowning and has clenched fists, the emotional response that s/he is most likely displaying is
nervousness
sadness
joy
anger
During a weekly team meeting at work, team members share updates with each other about the status of their project activities for the week. What style of communication does this situation exemplify?
Informal, vertical
Informal, downward
Formal, upward
Formal, horizontal
What information should employees avoid sharing with their coworkers?
Vacation plans
Organizational tips
Sales policies
Current salary
To build positive customer relations, a business must be
profitable.
aggressive.
proactive.
small.
Jason, an American, is conducting a business meeting in China. Before leaving for his trip, he does some research and learns that Asia is considered a "high-context" culture, meaning that speakers leave much of their message unspecified and instead rely on nonverbal cues and between-the-lines interpretation. This is important for Jason to know so that he can
show his business partners the superiority of the American communication style.
speak very clearly and explicitly to his Chinese business partners.
look like a "know-it-all" during his meeting with his Chinese partners.
adapt his communication style to match the culture he is visiting.
15. John gets up, dresses, brushes his teeth, eats breakfast, goes to school, buys gum at the school store, and reports to his first class. Which of these would be considered an economic activity?
Brushing teeth
Eating breakfast
Buying gum
Going to class
For the long-term success of the business, Stacey’s Coffee House has decided to add a self-serve laundromat. Which of the following behaviors describes the business activity that Stacey’s Coffee House was likely engaged in before making this decision:
Determining what will put it in reach of its goals
Establishing a system for retrieving information
Promoting its new service to potential customers
Organizing itself for meeting its objectives
Which of the following is a factor that would encourage businesses to start a business at a particular location:
Easy access to competitors' products
Strict government regulations
High unemployment rates
Easy access to natural resources
What commonly insured risk would be covered by liability insurance?
Theft
Flood damage
Personal injury
Shipment losses
The state of Maryland charges businesses a flat tax on income, which means that businesses pay
a lower rate as profits increase.
no state tax on income.
a higher rate as profits increase.
the same percentage, no matter how much profit they make.
Nadir considered buying a television that cost 500,buthedecidedtowaitandsaveuphismoney.Ayearlater,hefinallyhasenoughsavedup,butheisdisappointedtoseethatthetelevision′spriceisnow 565. Nadir is most likely to be experiencing the effects of
a competitive marketplace.
a recession.
the time value of money.
inflation.
How does the participation in gray-market distribution strategies affect distribution channel members?
The authorized distributor's sales and profits are reduced.
End users pay higher taxes for products purchased from the gray market.
Manufacturers pay stiff fines for allowing gray-market product distribution.
Wholesalers are required to meet fewer safety and health regulations to operate.
Which of the following describes the relationship between self-esteem and your success in life:
Important to success
A nonessential element
Unrelated to success
An insignificant contributor
Joe realized that if he had taken more time to proofread his work carefully and correct his grammatical mistakes, he would have received a better grade on his report. In this situation, Joe is
comparing his talents with those of his classmates.
identifying a way to enhance his creativity.
making a false generalization about himself.
assessing a weakness to improve performance.
24. Initiative is important to workers in all types of occupations. Which of the following best demonstrates initiative:
An employee persuades a fellow worker to help in the completion of an office project.
An employee completes a required sales report and then decides to reorganize his/her files without being asked.
An employee works required overtime hours to complete a necessary job.
An employee agrees to finish a sales report one week ahead of schedule at the request of the office supervisor.
Which of the following is a true statement regarding biases:
Fair people try not to let biases affect decision-making.
Fair people do not have any biases.
Biases are always based on physical characteristics.
Biases should help inform your understanding of others.
Making ethical decisions requires following your _________ at all times.
boss's rules
employee handbook
ethical principles
friends' preferences
Mark always feels alert in the morning, but he finds himself falling asleep after his lunch break. Mark should
schedule an important meeting at 10 a.m.
take a lunch break.
schedule exciting activities after lunch.
use his morning for relaxation.
Robert worked on a project with his coworkers and achieved a successful result. Later, when Robert was feeling overwhelmed, he knew he could depend on his coworkers to help him accomplish his goals. This is an example of how teamwork helps develop
new skills.
organization.
innovation.
trust.
Salespeople who can effectively explain to customers the unique benefits of their products often are able to
arrange information in useful reference charts.
develop a definite selling advantage over competitors.
evaluate individual reactions to presentations.
point out many physical characteristics.
What risk involved with international business did John experience?
The cost of international unionized labor
International trade agreement changes
Political unrest in foreign countries
Foreign exchange rate fluctuations
Three years ago, Omar made a deposit to a savings account. Each year, Omar has watched as the interest on his initial deposit has grown. He is earning interest on the principle amount plus on the interest earned on the principle. In other words, Omar is earning
simple interest.
the present value.
compound interest.
the inflation value.
Which of the following is an example of a person using credit in a responsible manner?
Maintaining a low credit rating
Seeking counseling to reduce unmanageable debt
Paying credit card balances on time
Using two or more high-interest credit cards
Rita is looking for an easy-access bank account that she can use to earn interest on the money she receives from her part-time job. She hopes to use the account to put money aside for her future college expenses. Which account type best fits Rita's needs?
Savings account
Certificate of deposit (CD)
Money market account
Checking account
What is the first step you should take when selecting a banking institution?
Find out the bank's loan interest rates.
Find a bank that is conveniently located near you.
Determine what your needs and goals are.
Use online reviews to identify the best bank.
A business's balance sheet lists 2,500incash, 6,125 in accounts receivable, 3,775ininventory, 10,350 in machinery and equipment, and $4,280 in accounts payable. Calculate the business's total assets.
$15,225
$18,470
$22,750
$27,030
Talia manages a business's accounts payable, accounts receivable, inventory, and cash. Talia is responsible for
capital investment decisions
working capital management
the business's capital structure
market risk management
Lucia, a business owner, just hired a new employee. What is one thing she should be sure to do on the employee's first day?
Provide the new employee with all the details of every project s/he will be working on.
Start the new employee on work right away so that s/he becomes accustomed to his/her job duties.
Assign the new employee a mentor who can answer any questions s/he may have.
Let the employee work on trivial tasks for a few days so that s/he can ease into working.
Which of the following is a type of internal marketing information:
Public records
Government databases
Sales reports
Industry journals
If a business promotes a product that emphasizes its wholesale price savings rather than its retail price savings, it is commonly referred to as _________ advertising.
false
competitive
psychological
relational
Marketers who send unsolicited email are legally required to provide email recipients with a(n)
spam filter.
opt-in filter.
opt-out option.
host option.
Researchers plan to use an online survey to collect data from the business's current customers. What type of data do they plan to collect?
Primary
Secondary
Biased
Quantitative
What should marketing researchers first determine when developing a sampling plan for a marketing-research project?
The size of the group it intends to survey
The validity of the information
How the researchers should code the responses
How to predict the sample group's responses
By monitoring its sales and its customers' buying habits, what is a business often able to identify?
Economic resources
Research methods
Popular products
Competitors' activities
Qualitative marketing data are valuable, but they can be limited because
the data are objective rather than subjective.
participants' responses are constrained by limited options.
the data do not provide enough detail.
the data usually only include a small portion of the target market.
A popular technology company just released a new smartphone that it believes will revolutionize the industry. After the product announcement, marketers set up automatic news and social media alerts to find out what people are saying about the new product. This is an example of
direct marketing.
search engine optimization.
buzz marketing.
product/service management.
Over the course of the semester, Rita gets the following scores on her marketing exams: 85, 92, 96, 92, 88, 95, and 100. What is the mode in this set of test scores?
93
85
92
100
Which of the following is a source of error in the research process:
Key summary
Interview location
Sample design
Project purpose
When researchers think it is necessary to find out how employees interact with customers, they might decide that it is appropriate to use the (a) research method.
Qualitative
Quantitative
Mixed Methods
Case Study
If the director of the school cafeteria asks the student body to complete a questionnaire about ways to improve the lunch program, which of the following marketing functions is being applied:
Risk management
Selling
Marketing-information management
Pricing
When a business focuses on the number of times per month that customers buy a specific product, it is identifying a market on the basis of
rate of use.
benefits derived.
occasion response.
loyalty response.
Marketing planning is an ongoing process that works best if businesses obtain input from a(n)
group of researchers.
industry organization.
wide range of sources.
unrelated third party.
Salespeople may risk losing a sale to a potential customer if they are unable to explain a business's (a) policies.
employee
operating
selling
purchasing
The further into the future a sales forecast reaches, the more (a) it is.
inaccurate
detailed
useful
inexpensive
Melissa is thinking about setting up her growing business as a corporation. Which of the following online sources is most likely to have relevant information about how to establish a corporation:
Wikipedia
The Wall Street Journal
MarketWatch
Nolo Legal Encyclopedia
Mallory is analyzing sales data for the month of February. She notices that sales significantly increased in February. What is the next step Mallory should take to accurately determine why February sales data show an increase?
Collect more data
Form a conclusion
Ask coworkers for their opinions
Calculate the percent of profit made
What is an important question that all businesses should answer about their ethical behavior in managing their customers' information?
Where can we obtain general demographic information about untapped market segments?
What information do we need to obtain about our customers to determine their ability to pay?
What research method will provide the most comprehensive results about our competitors' activities?
How do we obtain information about our customers in ways that do not violate their privacy?
Which of the following could cause a legal issue associated with information management:
Shutting down your computer before leaving the office
Requiring a passcode to unlock workstations
Accidentally emailing a client's personal information to others
Using a secure network to store data
While preparing the company's annual report in a computer word processing program, Natasha deleted an entire paragraph by mistake. The best way for Natasha to correct the mistake is to
use the undo command.
retype the paragraph.
copy the text from another document.
create a template.
Which of the following is not an accident-prevention technique:
Lifting objects properly
Maintaining a clean work area
Purchasing health insurance
Practicing safety procedures
Which of the following is most likely an unethical use of project resources:
Nominating your friend to lead a project
Buying too many supplies and throwing out what you don't use
Blaming your other group members for your poor project grade
Treating your project team to a celebratory lunch
So all the members know what their jobs are and what activities they are to perform, the project manager communicates the plan's
reviewed suggestions
established goals
located resources
assigned responsibilities
After a new video game arrived on store shelves, the team that created it had a meeting to talk about the project. They discussed the project's slow start and how they could have done it better. They also talked about using a wiki to communicate and how they will use wikis again in future projects. The team is engaging in a
lessons learned meeting.
project planning meeting.
project monitoring meeting.
meeting to select the project champion.
Every month, Wooly Bear Granola Co. inventories its supplies and orders more of the ingredients used to make its products. This allows the company to maintain an efficient manufacturing process. In other words, the purchasing process results in
increased company waste.
better public relations.
efficient hiring processes.
greater productivity.
The business employee routinely read the morning paper and drank coffee before starting the day's activities. The employee's actions increased the business's
sales figures.
profit margin.
operating expenses.
production.
Being orderly and systematic usually helps employees be more
honest.
responsible.
efficient.
creative.
John has worked toward achieving the career goal of retail merchandising assistant at the local discount store. John began working on the loading dock, was promoted to stockperson on the sales floor, and was transferred into retail sales 12 months later. John continued to apply for promotions and transfers within the store and eventually achieved his desired goal. John was demonstrating the ability to
set short-term goals.
persevere.
write vague goals.
lower his self-esteem.
Jamal is a skilled communicator and is well-liked by all who meet him. However, he is struggling in his sales position because he is not familiar with the new software and computer programs used for communicating and making presentations. Which of the following will help Jamal improve his job performance:
Adopting a better attitude
Completing a communication course
Updating his technology skills
Demonstrating respect for others
When preparing a professional résumé, it's a good idea to
provide at least three pages of information about yourself.
include key words that will catch an employer's eye.
be long-winded and verbose when describing your skills.
create a single résumé for all the jobs you are applying to.
John is a manager at a local retail store. What professional organization will be the most appropriate for him to join?
International Association of Amusement Parks and Attractions
American Bankers Association
National Home Furnishing Association
The National Retail Federation
What type of skills do marketers need to help them resolve customers' complaints?
Goal Setting
Product planning
Self-serving
Decision-making
Why do marketers continue to gather information?
Competition in general has decreased.
Today's consumers are easy to please.
Marketers are decreasing their geographic scope.
The marketing environment is constantly changing.
What happens over time when demand for a product goes up?
The selling price goes up.
Customers can't afford to buy it.
Producers make more of it.
The supply decreases.
Which of the following marketing strategies is appropriate for the maturity stage of the product life cycle:
Increasing media advertising
Finding nontraditional distribution channels
Offering incentives to distributors
Increasing prices
Technological innovations now allow a business to tailor a standard product to meet the specific needs of individuals or groups of customers, which is commonly called
reverse standardization
mass customization
interactive transformation
modified obsolescence
So customers can make appropriate buying decisions, product labels should contain
promotional copy.
testimonials.
accurate information.
allowances.
A product opportunity exists when
a need or want is unmet.
a good or service can be produced quickly.
a situation requires evaluation.
economic resources are abundant.
What type of standards are common in business?
Utility
Capacity
Quantity
Activity
How do government regulations that protect consumers most often impact businesses?
They can increase a business's expenses.
Product development can be less expensive.
They allow businesses to avoid correcting problems.
Businesses are able to carry less insurance.
A business that positions its products as the ones offering the best quality and service for the price might gain a
promotional consideration.
competitive advantage.
geographic benefit.
marketing incentive.
Which of the following is a brand strategy used to launch new products
Brand licensing
Brand repositioning
Brand extension
Brand positioning
Negative product reviews can be bad for business if a company does nothing to address its customers' dissatisfaction. If a company uses negative reviews to implement positive changes, however, negative feedback can actually be very helpful. This is an example of the importance of
hiring people to write fake reviews.
customer voice in branding.
deleting negative reviews right away.
using branding to prevent negative reviews.
Making sure that the headline, illustrations, and copy promote the same theme is an example of coordinating
elements in advertisements
principles of design
channels of communication
arrangements in print
Which of the following statements regarding corporate branding is true:
A. A business's core values identify the beliefs that the business stands for.
B. Customer touch points typically occur before sales transactions.
C. Customer service representatives are responsible for corporate branding.
D. Brand cues are used primarily to identify the company in its advertising.
The end result of promotion is that information about goods, services, images, and/or ideas will be
communicated.
researched.
organized.
gathered.
The elements of the promotional mix are being combined when advertising brings a customer into the business and
inventory levels are reduced.
personal selling completes the sale.
the customer is given a warranty.
the business reduces its expenses.
