WorksheetsMarketingPre-Test
Total questions: 40
Worksheet time: 20mins
Once a company has identified its target market, it can develop This helps the company to better meet the needs of its specific customers in order to customize its products for different groups of customers.
Market Segmentation
Consumer Profile
Customer Profile
Survey
The marketing strategies of product, place, price and promotion are also known as
product benefits
marketing mix
marketing functions
marketing activities
Developing, promoting, and distributing products to satisfy customer needs and wants is
marketing
market segmentation
the marketing concept
product positioning
Apple's team of developers are working the latest version of the iPhone to be released in 2021, which involves modifying existing software and improving the product features. Which function of marketing is Apple utilizing?
product/service management
promotion
marketing information management
price
After conducting market research, Whole Breads Inc. decides to introduce a new low carb muffin to increase their sales. What basic marketing strategy applies?
product
place
promotion
price
After watching Saturday morning cartoons, Bobby asked his mom to buy him Honey Nut Cheerios. Bobby is considered.
buyer
seller
customer
consumer
Understanding ethnic backgrounds and household income is part of
geographics
market segmentation
demographics
the marketing concept
Market segmentation based on characteristics such as age, gender, race, and income level is known as:
demographics
behavioral
psychographics
geographics
Amazon currently sells all products online. Recently, there have been discussions of opening physical locations. Which function of marketing would Amazon be utilizing by offering products online and in store?
financing
distribution
promotion
purchasing
Nike is examining their internal strengths and weaknesses and external opportunities and threats. What are they performing?
promotion
purchasing
a performance standards review
a SWOT analysis
Coca-Cola controls just under 50% of the soft drink market while Pepsico controls approximately 20% and the remaining 30% is controlled by other soft drink brands. The percentage of total sales generated in a given market is known as
market fraction
target market
market share
price
Decisions about how to distribute products and where to sell them are examples of which marketing mix strategy?
product
place
product
promotion
Which marketing function helps businesses answer questions like, "Who are our customers?" and "Where are they located?"
Pricing
Product/Service management
marketing information management
behavioral
Jamie drinks the hot chocolate that Madison bought him. Jamie is the.....
both the consumer and the customer
neither the consumer or the customer
customer
consumer
What does the 80/20 rule state?
80% of sales are from 20% customers
20% of sales are from 80% customers
80 customers shop for 20 minutes
20 customers shop for 80 minutes on average.
Cracked Pot Pottery decided to sell their coffee mugs in the local coffee shop. What type of marketing decision was this?
price
place
product
promotion
People who share similar needs and wants and who have the ability to purchase your products is/are called
sellers
a customer profile
target market
market segment
Campbell's has identified the group most likely to enjoy select products. For Campbell's Chicken & Stars the focus is on children and parents of children, while Campbell's Yes! Soups are catered to healthy adults. This is an example of a company identifying their...
consumer
target market
Market Segment
Customer Profile
What are the 4 Principles of Marketing?
Product, Price, Place, Problems
Product, Price, Place, Promotion
Product, People, Problems, Possibilities
Product, Price, People, Pickles
Goods/Service/Idea, Research & Design, and Packaging are all elements of what marketing principle?
Product
Price
Place
Promotion
Retail stores and websites are both examples of what marketing principle?
Product
Price
Place
Promotion
What is the correct order of distribution?
1. Manufacturer
2. Distributor
3. Retailer
4. Consumer
1. Distributor
2. Manufacturer
3. Retailer
4. Consumer
1. Retailer
2. Manufacturer
3. Distributor
4. Consumer
1. Consumer
2. Retailer
3. Distributor
4. Manufacturer
What are the 4 major types of transportation?
Air, Water, Rail, Road
Running, Walking, Biking, Skating
Swimming, Jumping, Skipping, Hopping
Throwing, Launching, Catapulting, Shooting
When a business sells their product for a much cheaper price than they ordinarily would and relies on the sales of optional products to make up for the difference. Example: KitchenAid selling attachments for their mixers.
Price bundling
Optional product pricing
Captive product pricing
Loss-leader pricing
The price at which a product or service is sold.
Selling price
Production cost
Profit
Manufacturing
The full price consumers pay at the store.
Retail price
Wholesale price
Manufacturer's discount
Baseline
The discounted price businesses (generally retailers) pay when buying inventory in bulk from distributors.
Retail price
Wholesale price
Top dollar
Full price
A food truck is an example of a...
Place
Price
Product
Promotion
Smith's, Target, and Walmart are all examples of...
Retailers
Manufacturers
Distributors
Consumers
