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WorksheetsEmail and Mobile Marketing Review
Total questions: 28
Worksheet time: 15mins
Messages distributed by electronic means from one computer user to one or more recipients via a network.
Messages that get triggered by a specific action your contacts have taken and enable them to complete that action.
Transactional
The act of sending a commercial message, typically to a group of people, using email.
The number of goal completions generated from your ad.
Mobile Marketing
A printed or electronic report containing news concerning the activities of a business or an organization that is sent to its members, customers, employees or other subscribers.
A piece of portable electronic equipment that can connect to the internet, especially a smartphone or tablet computer.
An automated, personalized, email campaign that marketers use to take users on a journey that may impact their buying behavior.
lead nurturing
This allows you to interact with consumers who haven’t been as active.
Re-engagement strategy for inactive consumers
Usually entails you paying to include your copy in another vendor’s newsletter or dedicated send.
Sponsorship
Mobile marketing makes use of features of modern mobile technology, including location services, to tailor marketing campaigns based on an individual's location.
True
False
People who buy products marketed through email spend 50% more than those who do not receive email offers.
True
False
Email is a quick form of communication, that usually gets results instantly.
True
False
Email marketing is still known for being the most effective way to nurture leads and build customer loyalty.
True
False
Mobile marketing isn’t very similar to other types of marketing, the only difference is it is reaching customers who are using their mobile device.
True
False
Mobile marketing makes use of features of modern mobile technology, including location services, to tailor marketing campaigns based on an individual's location.
True
False
It is easier for consumer to purchase items through their desktops, so this is ideal for businesses to make a profit.
True
False
What are 2 ways email marketing is used?
Promoting products and services.
Building customer relationships through newsletters.
What are 2 tips when using email marketing?
Create emails that attract your customers attention and connects with them.
Have a strong lead.
What are 2 ways mobile marketing is beneficial?
You can reach your customers instantly.
It is easier for customers to purchase items through their phones.
Which one is a type of mobile marketing?
App-based marketing
Which one is a type of mobile marketing?
QR Codes
What are 2 pros of mobile marketing?
Direct engagement with consumers.
Cost-effective.
What are 2 cons of mobile marketing?
Intrusiveness leading to negative user experiences.
Easy for consumers to ignore.
_ mobile marketing refers to mobile ads that appear within mobile games.
Ads that appear on mobile devices based upon a user’s location relative to a specific area or business.
Location-based marketing
Email marketing is....
Highly targeted and customizable
Expensive
Difficult to set up, test and track
None of the others
Which of the following is NOT a type of email marketing?
Welcome emails
Transactional emails
Podcast emails
Re-engagement emails
Which step is NOT part of starting an email marketing campaign?
Choosing an email marketing service
Designing a logo for your emails
Creating a sign-up form
Collecting email addresses
