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Marketing Management - Prelim Exam

Total questions: 24

Worksheet time: 23mins

Name
Class
Date
1.

Needs of _________ are being focused in Marketing.

a)

Customer

b)

producer

c)

Retailer

d)

wholesaler

2.

Which concept of marketing believes that consumers will favour those products that offer the most quality, performance and features?

a)

selling

b)

production

c)

product

d)

marketing

3.

This marketing concept focuses on persuading and convincing customers to buy the Products-

a)

production

b)

product

c)

selling

d)

marketing

4.
Which of the following could not be marketed?
a)
On-line trading, Business processing outsourcing etc.
b)
Sports events, Music concert etc.
c)
Visit Udaipur - "The City of Lakes"
d)
None of these
5.
which one of the following is not a 4 P's of marketing?
a)
Public
b)
Promotion
c)
Price
d)
Place
6.

Getting the right goods and services to the right people at the right place, at the right time, at the right price, with the right communication and promotion.

a)

Management

b)

Marketing

c)

Marketing Management

7.

Any goods and services a business sells

a)

advertising

b)

product

c)

market segment

d)

profit

8.

Consists of all the existing and potential consumers sharing a particular need or want who might be willing and able to engage in exchange to satisfy that need or want.

a)

consumers

b)

market

c)

costumer

d)

product

9.

Aspect of marketing that deals with discouraging customers, in general, or a certain class of customers.

a)

Meta-marketing

b)

Demarketing

c)

Societal Marketing

d)

Marketing myopia

10.

5. _______ is not a type of Marketing Concept.

a)

a). The production concept

b)

b). The selling concept

c)

c). The product concept

d)

d). The Supplier Concept

11.
Which marketing philosophy gives more importance to consumer welfare instead of consumer satisfaction?
a)
selling
b)
product 
c)
societal
d)
marketing
12.

What is the primary focus of marketing management?

a)
  • Production efficiency

b)

Sales maximization

c)

Customer needs and satisfaction

d)

Cost reduction

13.

Which of the following is an example of a human want? (Choose more than one)

a)

b)

c)

d)

14.

The most important consumer-buying organization in society is ____

a)

Friends

b)

Family

c)

Relatives

d)

Organizations

15.

What does the marketing mix consist of?

a)

Product, price, promotion, place

b)

Product, price, people, process

c)

Price, place, promotion, packaging

d)

Product, price, promotion, packaging

16.

Which element of the marketing mix refers to the amount charged for a product or service?

a)

Product

b)

Price

c)

Promotion

d)

Place

17.

What is meant by 'place' in the marketing mix?

a)

The location where a product is manufactured

b)

The distribution channels used to deliver the product to consumers

c)

The physical store where products are sold

d)

The online presence of a company

18.

The picture is an example of

a)

wants

b)

needs

c)

demand

19.

Which factor is NOT considered when fixing the price of a product?

a)

Demand for the product

b)

Competitors' prices

c)

Color of the product

d)

Consumer's ability to pay

20.

The term 'product' includes which of the following?

a)

Only physical items

b)

Only services

c)

Both goods and services

d)

Only luxury items

21.

Today, marketing must be understood in a new sense that can be characterized as _________.

a)

Get there first with the most.

b)

Management of youth demand.

c)

Satisfying Customer Needs

d)

Telling and selling.

22.

In the marketing system, who or what has the final say in deciding which product or service to buy?

a)

Suppliers

b)

Competitors

c)

Marketing intermediaries

d)

Customers or end users

23.

_____________ is explained as a coloured or crooked perception of marketing and a short-sightedness about business.

a)
Marketing vision
b)
Marketing myopia
c)
Advertising focus
d)
Business clarity
24.

(a) _______ starts with the seller. (b) __________ starts with the buyers.

a)

(a) seller

(b) market

b)

(a) marketing

(b) selling

c)

(a) selling

(b) marketing