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WorksheetsMarketing Management - Prelim Exam
Total questions: 24
Worksheet time: 23mins
Needs of _________ are being focused in Marketing.
Customer
producer
Retailer
wholesaler
Which concept of marketing believes that consumers will favour those products that offer the most quality, performance and features?
selling
production
product
marketing
This marketing concept focuses on persuading and convincing customers to buy the Products-
production
product
selling
marketing
Getting the right goods and services to the right people at the right place, at the right time, at the right price, with the right communication and promotion.
Management
Marketing
Marketing Management
Any goods and services a business sells
advertising
product
market segment
profit
Consists of all the existing and potential consumers sharing a particular need or want who might be willing and able to engage in exchange to satisfy that need or want.
consumers
market
costumer
product
Aspect of marketing that deals with discouraging customers, in general, or a certain class of customers.
Meta-marketing
Demarketing
Societal Marketing
Marketing myopia
5. _______ is not a type of Marketing Concept.
a). The production concept
b). The selling concept
c). The product concept
d). The Supplier Concept
What is the primary focus of marketing management?
Production efficiency
Sales maximization
Customer needs and satisfaction
Cost reduction
Which of the following is an example of a human want? (Choose more than one)
The most important consumer-buying organization in society is ____
Friends
Family
Relatives
Organizations
What does the marketing mix consist of?
Product, price, promotion, place
Product, price, people, process
Price, place, promotion, packaging
Product, price, promotion, packaging
Which element of the marketing mix refers to the amount charged for a product or service?
Product
Price
Promotion
Place
What is meant by 'place' in the marketing mix?
The location where a product is manufactured
The distribution channels used to deliver the product to consumers
The physical store where products are sold
The online presence of a company
The picture is an example of
wants
needs
demand
Which factor is NOT considered when fixing the price of a product?
Demand for the product
Competitors' prices
Color of the product
Consumer's ability to pay
The term 'product' includes which of the following?
Only physical items
Only services
Both goods and services
Only luxury items
Today, marketing must be understood in a new sense that can be characterized as _________.
Get there first with the most.
Management of youth demand.
Satisfying Customer Needs
Telling and selling.
In the marketing system, who or what has the final say in deciding which product or service to buy?
Suppliers
Competitors
Marketing intermediaries
Customers or end users
_____________ is explained as a coloured or crooked perception of marketing and a short-sightedness about business.
(a) _______ starts with the seller. (b) __________ starts with the buyers.
(a) seller
(b) market
(a) marketing
(b) selling
(a) selling
(b) marketing
