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Checking Undestanding

Total questions: 63

Worksheet time: 32mins

Name
Class
Date
1.
a)

Word Mark Logo

b)

Pictorial Mark Logo

c)

Abstract Mark Logo

d)

Letter Form Logo

2.
a)

Pictorial Mark Logo

b)

Abstract Mark Logo

c)

Letter Form Logo

d)

Emblem Logo

3.
a)

Emblem Logo

b)

Character / Mascot Logo

c)

Web 2.0 Logo

d)

Letter Form Logo

4.
a)

Character / Mascot Logo

b)

Emblem Logo

c)

Letter Form Logo

d)

Abstract Mark Logo

5.
a)

Abstract Mark Logo

b)

Letter Form Logo

c)

Emblem Logo

d)

Character / Mascot Logo

6.

This logo belongs to:

a)

Wendy's

b)

Taco Bell

c)

McDonald's

7.

What brand's slogan is this?

"Just Do It."

a)

Adidas

b)

Nike

c)

Reebok

d)

NFL

8.

This logo belongs to:

a)

Chanel

b)

Cartoon Network

c)

Chevrolet

d)

Christian Dior

9.

Burger King's slogan is

a)

"Live Mas"

b)

"We Have The Meats"

c)

"I'm Lovin It"

d)

"Have It Your Way"

10.

This logo belongs to:

a)

Target

b)

Sprite

c)

Walmart

d)

Sunny D

11.

What's this brand's slogan?

a)

"THINK"

b)

"Think Different."

c)

"Ideas Worth Spreading."

d)

"We Bring Good Things To Life."

12.

What brand's slogan is this?

"When you're here, you're family"

a)

McDonalds

b)

Olive Garden

c)

Texas Roadhouse

d)

Chili's

13.

This logo belongs to:

a)

Walmart

b)

UPS

c)

Amazon

d)

Allstate

14.

This logo belongs to:

a)

Xbox

b)

Playstation

c)

Nintendo

d)

Xerox

15.

What brand's slogan is this?

"Open Happiness"

a)

Coca-Cola

b)

Pepsi

c)

Mountain Dew

d)

Dr. Pepper

16.

This logo belongs to:

a)

Windows

b)

Staples

c)

Post-It

d)

Sticky-Notes

17.

Papa John's slogan is

a)

"Life is Short. Eat Better Pizza."

b)

"Pizza! Pizza!"

c)

"It's What We Do"

d)

"Better Ingredients. Better Pizza."

18.

What brand's slogan is this?

"You're in Good Hands"

a)

Allstate

b)

State Farm

c)

Aflac

19.

A logo is an essential part of branding.

a)

True

b)

False

20.

But is branding just a logo?

a)

True

b)

False

21.

Choose and Mach the blanks!

___ drive sales, ___

a)

Recognation & Identity

b)

Branding & Marketing

c)

Marketing & Branding

d)

Strategy & Attention

22.

Branding provides information on

a)

Identity

b)

Consistency

c)

Quality

d)

All of the above

23.

"I'm lovin' it" is an example of what?

a)

Logo

b)

Tagline

c)

Name

d)

Symbol

24.

"Mulai Aja Dulu" is a brand of what?

a)

Bukalapak

b)

Shopee

c)

Lazada

d)

Tokopedia

25.

What brand's slogan is this?

"Just do it"

a)

Adidas

b)

Erigo

c)

Nike

d)

Chanel

26.

Select the three reasons why branding is used

a)

To help customers recognise the product quickly

b)

To allow higher prices to be charged

c)

To reduce cost

d)

To build customer loyalty

27.

The ultimate goal of branding is

a)

Make it viral

b)

Could determine for the next step

c)

For promotion and attractiveness

d)

Cheaper than competitor

28.

Which of these steps is NOT part of the best strategy for launching a digital brand?

a)

Create your brand identity

b)

Create an uncertain brand strategy

c)

Think about competitors and positioning

d)

Choose your target market

29.

This is an example of what color scheme?

a)

Primary Colors

b)

Secondary Colors

c)

Complementary Colors

d)

Analogous Colors

30.

These are ______________ colors.

a)

Tertiary

b)

Primary

c)

Secondary

d)

Monochromatic

31.

This is an example of what color scheme?

a)

Analogous

b)

Triad

c)

Monochromatic

d)

Complementary

32.

Red, yellow and blue are called the__________________________.

a)

Secondary Colors

b)

Primary Colors

c)

Analogous Colors

d)

Complementary Colors

33.

This picture is an example of _____________________.

a)

Secondary Colors

b)

Primary Colors

c)

Analogous Colors

d)

Monochromatic Colors

34.

What color comes next: red, red-orange, orange, _____________?

a)

yellow-orange

b)

yellow

c)

yellow-green

d)

red-violet

35.

This is an example of _________________.

a)

Complementary colors

b)

Tertiary colors

c)

Primary Colors

d)

Secondary colors

36.

This is an example of ____________________________.

a)

Color Triad

b)

Analogous Colors

c)

Monochromatic Colors

d)

Cool Colors

37.

Mixing a primary color and a secondary color creates a ______________________.

a)

Tertiary Color

b)

Analogous Color

c)

Complementary Color

d)

Warm Color

38.

This is an example of a _____________ color scheme painting.

a)

Complementary

b)

Neutral

c)

Primary

d)

Analogous

39.

This is an example of a _____________ color scheme painting.

a)

Cool

b)

Monochromatic

c)

Warm

d)

Analogous

40.

This is an example of a __________ color scheme painting.

a)

Warm

b)

Cool

c)

Analogous

d)

Neutral

41.

This color scheme consists of two colors, directly across from one another on the color wheel.

a)

Analogous

b)

Primary

c)

Complementary

d)

Secondary

42.

This color scheme consists of 3-4 colors, side by side on the color wheel.

a)

Monochromatic

b)

Triad

c)

Analogous

d)

Neutral

43.

This painting is an example of what color scheme?

a)

Complementary

b)

Warm

c)

Cool

d)

Analogous

44.

This is an example of ______________________.

a)

Color Triad

b)

Analogous Colors

c)

Complementary Colors

d)

Secondary Colors

45.

How many colors are in the standard Primary, Secondary, and Tertiary color wheel?

a)

8

b)

6

c)

12

d)

18

46.

Creating a tint involves adding what to your color?

a)

black

b)

white

c)

it's complement

d)

a neutral

47.

Creating a shade involves adding this to your color:

a)

Black

b)

white

c)

red

d)

green

48.

This color scheme looks vibrant when used next to one another. When mixed, however, it creates a dull neutral.

a)

analogous

b)

tertiary

c)

monochromatic

d)

complementary

49.

Which one is the correct choice of Primary Colors?

a)

Red, Green, Yellow

b)

Red, Yellow, Orange

c)

Red, Yellow, Blue

d)

Red, Yellow, Green

50.

what colors are included in the secondary colors?

a)

Blue, Orange, Yello

b)

Orange, Green, Purple

c)

Purple, Green, Yelllow

d)

Orange, Green, Red

51.

This theory simplifies the colors that exist in nature into 4 groups of color, namely primary, secondary, tertiary, and neutral colors. He makes a color wheel can explain the theory of contrasting colors (complementary), split complementary, triad and tetrad. What is the name of the person who made this theory?

a)

Isaac Newton

b)

Ogden Rood

c)

Albert H. Munsell

d)

David Brewster

52.

Do you know which is the picture of David Brewster?

a)
b)
c)
d)
53.

Do you know what is Tertiary Colors?

a)

Tertiary colors is a secondary color

b)

Tertiary colors are a mix of primary color

c)

Tertiary colors are a mix of primary and black /white color

d)

Tertiary colors are a mix of primary and secondary color

54.

Hue = Pure Color. When Hue + White = ................

a)

Shade

b)

Tint

c)

Tone

d)

Light Hue

55.

Hue + White and Black (Grey) = ........................

a)

Tint

b)

Tone

c)

Shade

d)

Hue

56.

Hue + Black =...........

a)

Hue

b)

Tint

c)

Tone

d)

Shade

57.

which one is not included in the warm colors ?

a)

Red

b)

Purple

c)

Yellow

d)

Orange

58.

Which one is the correct example of Analogous Colors?

a)

Red, Blue, Yellow

b)

Green, Yellow, Blue Green

c)

Blue, Blue Purple, Purple

d)

Blue, Orange, Yellow Orange

59.

The example of complementary color is..........

a)

Red - Blue

b)

Green - Yellow

c)

Yellow - Blue

d)

Purple - Yellow

60.

Which one is the corret example of Split Complementary colors?

a)

Purple -- blue green & red orange

b)

Purple -- yellow orange & yellow green

c)

Purple -- orange & green

d)

Purple -- red & blue

61.

Blend three colors have the same distance on the color wheel, so as to form an equilateral triangle is an explanation of Triadic Color. Which one is not the correct example of triadic color?

a)

red - yellow - blue

b)

green - yellow - blue

c)

purple - green - orange

d)

blue - yellow - red

62.

Tetrad color is........................

a)

the combination of four colors that form a rectangle in the color circle.

b)

a triple complementary colors.

c)

a blend three colors have the same distance on the color wheel, so as to form an equilateral triangle.

d)

In one basic color contains tint, tone, and shade (color gradation from light color to dark color)

63.

What is the difference between monochromatic and achromatic?

a)

Monochromatic = In one basic color contains tint, tone, and shade (color gradation from light color to dark color),, and Achromatic = Use a variety of colors (colors)

b)

Monochromatic = Use a variety of colors (colors), and Achromatic = Neutral color combination black, white and gray

c)

Monochromatic = In one basic color contains tint, tone, and shade (color gradation from light color to dark color), and Achromatic = Neutral color combination black, white and gray

d)

Monochromatic = Neutral color combination black, white and gray, and Achromatic = In one basic color contains tint, tone, and shade (color gradation from light color to dark color),

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