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Worksheets4Ps Part 2
Total questions: 55
Worksheet time: 28mins
Why is Sophia's sari-sari store essential for economic growth?
It provides employment opportunities.
It increases government revenue through taxes.
It supports local suppliers and manufacturers.
It offers a wide range of imported goods.
Liam and Mason are running a small business in the Philippines. They are curious about the total sales figure for sari-sari stores in the country in 2023. What was the total sales figure?
PHP5 billion
PHP8 billion
PHP10 billion
PHP12 billion
James runs a sari-sari store. By what percentage did the sales of his store increase in 2023 compared to the previous year?
10%
15%
20%
25%
What does the increase in sales of sari-sari stores in 2023 indicate about the communities?
Communities are facing economic challenges.
Communities are recovering from a slump caused by the pandemic.
Communities are experiencing a decline in economic activity.
Communities are unaffected by the pandemic.
Benjamin is starting a small business selling handmade candles. He needs to understand the best way to get his products from his workshop to his customers. What is the definition of a channel of distribution?
A method of transporting goods
A pathway through which goods and services flow from producers to consumers
A type of retail store
A financial transaction process
Elijah is starting a new business and is considering how to get his products to customers. What are the two main types of channel distribution he should consider?
Direct and indirect
Wholesale and retail
Online and offline
Domestic and international
Grace has opened a small shop in her neighborhood where she sells various items like clothes, toys, and household goods. How would you describe what Grace is doing?
Selling goods in large quantities
Selling goods directly to consumers
Manufacturing products
Transporting goods
What is the primary function of wholesaling?
Selling goods in small quantities
Selling goods in large quantities to retailers or other businesses
Directly selling to consumers
Manufacturing products
Henry and Evelyn are starting a business and need to choose a wholesaler. How can they differentiate between types of wholesalers?
By the size of their retail stores
By the types of products they sell
By their distribution methods and services offered
By their location
Anika runs a small grocery store and has a special relationship with her regular customers, where they trust each other and often engage in transactions based on mutual loyalty and understanding. How do you define this system?
A traditional method of bartering goods
A loyalty-based relationship between buyer and seller
A digital payment system
A government-regulated trade agreement
Why do you think the suki system is an effective approach to selling products?
It reduces the need for advertising
It builds trust and long-term relationships
It eliminates competition
It increases product prices
Arjun owns a small shop in his neighborhood where he sells various consumer products. What is Arjun's role in the retail channel for these products?
To produce goods
To sell directly to consumers
To act as an intermediary between producer and consumer
To distribute products to wholesalers
Elijah is learning about supply chains in his business class. In the wholesale channel, who typically comes after the producer?
Retailer
Agent/Broker
Wholesaler or Distributor
Consumer
Emma is starting a new business and wants to know which channel involves an agent or broker in the distribution process. Can you help her?
Direct Channel
Retail Channel
Wholesale Channel
Agent Channel
Lily is studying different marketing channels for her business class. She wants to know: What is the final destination for products in all marketing channels shown?
Retailer
Wholesaler
Producer
Consumers
Olivia has started a small business making handmade candles. In a direct channel, who sells the candles to the consumers?
Retailer
Producer
Wholesaler
Agent/Broker
Evelyn is launching a new line of eco-friendly products and wants to ensure they reach as many customers as possible. What is the term used to describe the extent of using different marketing intermediaries for a product to reach its customers?
Distribution intensity
Market saturation
Product diversification
Brand equity
Which of the following is NOT a type of distribution intensity?
Intensive
Selective
Exclusive
Comprehensive
Evelyn is opening a small shop in her neighborhood. What is the primary focus of her retail activities?
Manufacturing goods
Selling goods directly to consumers
Distributing goods to wholesalers
Importing goods from other countries
What is the primary focus of wholesaling?
Selling products directly to consumers
Selling products to merchandisers or producers for business use
Manufacturing products for retail
Providing after-sales services to customers
Kai is studying different types of businesses for his class project. He needs to identify which of the following is a type of wholesaler mentioned in the text he is reading. Which one should he choose?
Retailer
Merchant
Distributor
Manufacturer
What is the primary role of merchant wholesalers in the supply chain?
They produce goods and sell them directly to consumers.
They buy goods in bulk from producers and resell them to retailers with a mark-up.
They provide financial services to producers and retailers.
They transport goods from producers to consumers.
Aiden runs a small bakery and is considering how to get his freshly baked goods to his customers. What is the primary benefit of Aiden using a direct distribution channel?
Lower transportation costs
Faster delivery to consumers
Increased product variety
Higher profit margins for retailers
Scarlett is launching a new line of eco-friendly water bottles. Which factor is most likely to influence the choice of distribution intensity for her product?
Brand reputation
Target market size
Production cost
Product price
What role does a distributor play in the supply chain?
They manufacture goods for retailers.
They act as intermediaries between producers and retailers.
They provide after-sales services to consumers.
They directly sell products to end-users.
Ethan is working on a marketing project for his class. What are the key elements of promotion that he should identify and discuss?
Price, Product, Place
Advertising, Sales Promotion, Public Relations
Distribution, Logistics, Inventory
Research, Development, Testing
Analyze and determine the reasons why James's "Will it Blend" commercial is considered one of the most successful advertisements on YouTube.
It features a popular celebrity.
It uses humor and surprise effectively.
It has a high production budget.
It was the first advertisement on YouTube.
Elijah is planning a marketing campaign for his new startup. Which of the following is a strategy mentioned for setting a promotional budget?
Examining a competitor’s budget
Cutting down on production
Expanding the product line
Increasing social media presence
According to the image, what should be planned out when setting a promotional budget?
Different tasks and types of promotions
Employee salaries
Office renovations
Product development
What is the primary purpose of advertising as described in the text?
To entertain potential customers
To provide detailed product specifications
To bring a product or service to the attention of potential or current customers
To offer free samples to customers
Mia is studying marketing and learns about different forms of communication. According to her textbook, how is advertising typically characterized?
A personal form of communication
A nonpersonal form of communication
A direct sales approach
A customer feedback tool
What does "Reach" refer to in the context of advertising?
The number of times the target audience is exposed to the message
The percentage of the target market exposed to an advertisement
The value of the exposure to the target audience
The total cost of the advertising campaign
Priya is launching a new product and wants to understand how "Frequency" is defined in advertising terms. How is it defined?
The percentage of the target market exposed to an advertisement
The value of the exposure to the target audience
The number of times the target audience is exposed to the message
The total reach of the advertisement
What does "Impact" measure in advertising?
The percentage of the target market exposed to an advertisement
The number of times the target audience is exposed to the message
The value of the exposure to the target audience
The total cost of the advertising campaign
Hannah is planning to run an advertisement campaign for her new product. Based on the Senate investigation, how much does ABS-CBN charge for a 30-second ad during primetime?
900 thousand pesos
1.4 million pesos
299 thousand pesos
500 thousand pesos
What is the cost of a 30-second ad on GMA network during non-primetime?
900 thousand pesos
1.4 million pesos
299 thousand pesos
500 thousand pesos
Ethan is planning to run a 30-second ad for his new product during non-primetime on ABS-CBN. How much will it cost him?
900 thousand pesos
1.4 million pesos
299 thousand pesos
500 thousand pesos
Ava is planning to run a 30-second advertisement for her new product on GMA network during primetime. What is the cost of this ad?
900 thousand pesos
1.4 million pesos
299 thousand pesos
500 thousand pesos
David is planning to launch a new product and wants to use billboard advertising in the Philippines. What factors should he consider that influence the cost?
Location, size, and type
Color, material, and height
Weather, time of day, and audience
Language, design, and content
Arjun is planning to advertise his new startup. He is considering two options: digital billboards and traditional static ones. What is generally more costly?
Digital billboards
Traditional static billboards
Both are equally costly
Neither, cost depends on location
Grace is planning to advertise her new cafe in the Philippines using a billboard. What are two factors that affect the cost of billboard advertising in the Philippines?
Location and size
Duration and design
Material and color
Height and width
Aiden is planning to rent a billboard for his new cafe. How does the duration of rental periods affect the cost of billboard advertising?
Longer periods increase costs per month
Longer periods decrease costs per month
Shorter periods decrease costs per month
Duration has no effect on costs
Harper is planning to advertise her new business on EDSA. Analyze the cost range for billboard advertising on EDSA and determine which of the following is a possible monthly cost.
PHP 200,000
PHP 600,000
PHP 50,000
PHP 100,000
Olivia is planning to hire a social media marketing agency for her startup in the Philippines. What is the range for low to mid rates for these services per month?
₱25,000 – ₱75,000
₱100,000 – ₱250,000
₱20,000 – ₱50,000
₱10,000 – ₱30,000
Liam is planning to launch a new online marketing campaign in the Philippines. What is the high rate range for PPC service per month/campaign that he should budget for?
₱25,000 – ₱75,000
₱100,000 – ₱250,000
₱20,000 – ₱50,000
₱10,000 – ₱30,000
Samuel is planning to hire a PPC service for his online business in the Philippines. Which of the following is the low to mid rate range for PPC service per month/campaign?
₱25,000 – ₱75,000
₱100,000 – ₱250,000
₱20,000 – ₱50,000
₱10,000 – ₱30,000
Liam is planning to hire a social media marketing agency for his startup in the Philippines. What is the high rate range for these services per month?
₱25,000 – ₱75,000
₱100,000 – ₱250,000
₱20,000 – ₱50,000
₱10,000 – ₱30,000
Kai is working on a project about marketing strategies. He wants to understand what the primary objectives of advertising are. Can you help him?
To entertain, to deceive, to compare, to remind
To inform, to persuade, to compare, to remind
To confuse, to inform, to compare, to entertain
To persuade, to deceive, to inform, to entertain
Grace is creating a video presentation for her class project. She wants to use a style that incorporates music to convey a message or emotion effectively. Which execution style should she choose?
Lifestyle
Mood
Musical
Technical/scientific evidence
Maya is working on a science project and needs to convince her classmates that her hypothesis is correct. She decides to use scientific data to support her claim. Which execution style is she using?
Testimonial
Fantasy
Technical/scientific evidence
Mood
Aiden shared his personal experience of using a new fitness app to his friends, highlighting how it helped him achieve his health goals. What execution style is Aiden using to promote the app?
Testimonial
Lifestyle
Fantasy
Musical
Which execution style is designed to evoke specific emotions or feelings in the audience?
Mood
Slice of life
Lifestyle
Technical/scientific evidence
Which execution style often involves creating an imaginative or unreal scenario?
Fantasy
Testimonial
Lifestyle
Mood
Charlotte and Liam are discussing a commercial currently airing on television. Analyze and identify the message that it conveys as well as the values or characteristics it promotes. Was the advertisement effective, impactful, and memorable? Why or why not?
The commercial promotes environmental awareness and is memorable due to its visuals.
The commercial is ineffective and lacks any memorable elements.
The commercial promotes unhealthy habits and is not impactful.
The commercial is effective but not memorable.
Aiden and Benjamin are organizing a big event, a fun run, to promote a new sports drink. How effective is this strategy in promoting the product? What are its advantages and disadvantages?
They are ineffective and have no advantages.
They are effective in creating brand awareness but can be costly.
They have no impact on product promotion.
They are only effective for small businesses.
