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WorksheetsMarketing Functions Quiz
Total questions: 30
Worksheet time: 15mins
Which marketing function can help businesses predict how much will be sold in a given period of time?
Distribution
Marketing Information Management
Selling
Promotion
Transportation, storage, and inventory control are activities of which marketing function?
Distribution
Pricing
Promotion
Selling
What function is concerned with making decisions about investments and credit?
Marketing Information Management
Pricing
Financing
Distribution
While shopping, Susan is asked to fill out a survey about perfume preferences. Which function is shown?
Product/Service Management
Marketing Information Management
Selling
Pricing
Creating new products or ideas to influence buying behavior is an example of:
Distribution
Selling
Financing
Product/Service Management
Coca Cola conducts taste testing in focus groups. Which function is this?
Promotion
Selling
Marketing Information Management
Product/Service Management
Trey hangs posters advertising the school play. Which function is this?
Promotion
Selling
Distribution
Financing
Target discounts coats in mid-February. Which function is this?
Promotion
Selling
Distribution
Pricing
Firestone offers a new line of snow tires. Which function is this?
Distribution
Product/Service Management
Pricing
Promotion
Grocery stores accept credit cards to make purchasing easier. Which function is this?
Financing
Marketing Information Management
Product/Service Management
Selling
Car dealers emphasize personal contact to respond to needs. Which function is this?
Product/Service Management
Marketing Information Management
Selling
Distribution
After dining at Outback, customers complete a comment card. Which function is this?
Pricing
Promoting
Selling
Marketing Information Management
Surfside Casuals rents warehouse space to store spring/summer items. Which function is this?
Distribution
Finance
Selling
Product/Service Management
Adding new iPhone features is an example of which function?
Marketing Information Management
Pricing
Product/Service Management
Selling
Raising the price of a hot Christmas toy due to demand is which function?
Marketing Information Management
Pricing
Promotion
Distribution
Creating a TV ad for a luxury resort hotel is which function?
Distribution
Promotion
Pricing
Selling
A resort desk clerk persuades a couple to upgrade their suite. Which function is this?
Distribution
Pricing
Promotion
Selling
Walmart offers layaway for holiday shopping. Which function is this?
Promotion
Selling
Financing
Pricing
Amazon Prime guarantees two-day delivery. Which function is this?
Distribution
Product/Service Management
Promotion
Selling
Lays runs a contest where customers vote on new flavors. Which function is this?
Distribution
Promotion
Product/Service Management
Selling
Which function of marketing involves obtaining, developing, maintaining, and improving a product mix?
Financing
Product/Service Management
Promotion
Selling
Which company created a “Friends” line after a study of girls’ play habits?
Lego
Apple
Starbucks
Nike
Starbucks’ testing of coconut, almond, and oat milk before nationwide release is an example of:
Distribution
Marketing Information Management
Selling
Pricing
Uber’s surge pricing, where rides cost more at busy times, is an example of which function?
Financing
Selling
Pricing
Promotion
Offering store credit cards with discounts at checkout is an example of:
Financing
Promotion
Product/Service Management
Distribution
A shoe retailer uses scanners to measure foot size and arch to fit running shoes. Which function is this?
Selling
Distribution
Pricing
Product/Service Management
Amazon succeeds by having many warehouses and offering fast shipping. Which function is this?
Promotion
Distribution
Selling
Pricing
Which company lost millions due to faulty inventory tracking software?
Lego
Nike
Starbucks
Fleet Feet
Social media giveaways that require reposting or tagging friends are examples of:
Promotion
Selling
Financing
Marketing Information Management
Which mnemonic helps remember the 7 functions of marketing?
Smart Sales Make Profit Rise
Polly Pocket Doesn’t Make Pretty Shoes Fast
Great People Drive Many Strong Firms
Plan Prepare Deliver Manage Securely First
