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Marketing Functions Quiz

Total questions: 30

Worksheet time: 15mins

Name
Class
Date
1.

Which marketing function can help businesses predict how much will be sold in a given period of time?

a)

Distribution

b)

Marketing Information Management

c)

Selling

d)

Promotion

2.

Transportation, storage, and inventory control are activities of which marketing function?

a)

Distribution

b)

Pricing

c)

Promotion

d)

Selling

3.

What function is concerned with making decisions about investments and credit?

a)

Marketing Information Management

b)

Pricing

c)

Financing

d)

Distribution

4.

While shopping, Susan is asked to fill out a survey about perfume preferences. Which function is shown?

a)

Product/Service Management

b)

Marketing Information Management

c)

Selling

d)

Pricing

5.

Creating new products or ideas to influence buying behavior is an example of:

a)

Distribution

b)

Selling

c)

Financing

d)

Product/Service Management

6.

Coca Cola conducts taste testing in focus groups. Which function is this?

a)

Promotion

b)

Selling

c)

Marketing Information Management

d)

Product/Service Management

7.

Trey hangs posters advertising the school play. Which function is this?

a)

Promotion

b)

Selling

c)

Distribution

d)

Financing

8.

Target discounts coats in mid-February. Which function is this?

a)

Promotion

b)

Selling

c)

Distribution

d)

Pricing

9.

Firestone offers a new line of snow tires. Which function is this?

a)

Distribution

b)

Product/Service Management

c)

Pricing

d)

Promotion

10.

Grocery stores accept credit cards to make purchasing easier. Which function is this?

a)

Financing

b)

Marketing Information Management

c)

Product/Service Management

d)

Selling

11.

Car dealers emphasize personal contact to respond to needs. Which function is this?

a)

Product/Service Management

b)

Marketing Information Management

c)

Selling

d)

Distribution

12.

After dining at Outback, customers complete a comment card. Which function is this?

a)

Pricing

b)

Promoting

c)

Selling

d)

Marketing Information Management

13.

Surfside Casuals rents warehouse space to store spring/summer items. Which function is this?

a)

Distribution

b)

Finance

c)

Selling

d)

Product/Service Management

14.

Adding new iPhone features is an example of which function?

a)

Marketing Information Management

b)

Pricing

c)

Product/Service Management

d)

Selling

15.

Raising the price of a hot Christmas toy due to demand is which function?

a)

Marketing Information Management

b)

Pricing

c)

Promotion

d)

Distribution

16.

Creating a TV ad for a luxury resort hotel is which function?

a)

Distribution

b)

Promotion

c)

Pricing

d)

Selling

17.

A resort desk clerk persuades a couple to upgrade their suite. Which function is this?

a)

Distribution

b)

Pricing

c)

Promotion

d)

Selling

18.

Walmart offers layaway for holiday shopping. Which function is this?

a)

Promotion

b)

Selling

c)

Financing

d)

Pricing

19.

Amazon Prime guarantees two-day delivery. Which function is this?

a)

Distribution

b)

Product/Service Management

c)

Promotion

d)

Selling

20.

Lays runs a contest where customers vote on new flavors. Which function is this?

a)

Distribution

b)

Promotion

c)

Product/Service Management

d)

Selling

21.

Which function of marketing involves obtaining, developing, maintaining, and improving a product mix?

a)

Financing

b)

Product/Service Management

c)

Promotion

d)

Selling

22.

Which company created a “Friends” line after a study of girls’ play habits?

a)

Lego

b)

Apple

c)

Starbucks

d)

Nike

23.

Starbucks’ testing of coconut, almond, and oat milk before nationwide release is an example of:

a)

Distribution

b)

Marketing Information Management

c)

Selling

d)

Pricing

24.

Uber’s surge pricing, where rides cost more at busy times, is an example of which function?

a)

Financing

b)

Selling

c)

Pricing

d)

Promotion

25.

Offering store credit cards with discounts at checkout is an example of:

a)

Financing

b)

Promotion

c)

Product/Service Management

d)

Distribution

26.

A shoe retailer uses scanners to measure foot size and arch to fit running shoes. Which function is this?

a)

Selling

b)

Distribution

c)

Pricing

d)

Product/Service Management

27.

Amazon succeeds by having many warehouses and offering fast shipping. Which function is this?

a)

Promotion

b)

Distribution

c)

Selling

d)

Pricing

28.

Which company lost millions due to faulty inventory tracking software?

a)

Lego

b)

Nike

c)

Starbucks

d)

Fleet Feet

29.

Social media giveaways that require reposting or tagging friends are examples of:

a)

Promotion

b)

Selling

c)

Financing

d)

Marketing Information Management

30.

Which mnemonic helps remember the 7 functions of marketing?

a)

Smart Sales Make Profit Rise

b)

Polly Pocket Doesn’t Make Pretty Shoes Fast

c)

Great People Drive Many Strong Firms

d)

Plan Prepare Deliver Manage Securely First