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WorksheetsMKTG4003 - WEEK 1 - Digital Marketing
Total questions: 10
Worksheet time: 5mins
Which of the following best defines digital marketing?
Selling products only in physical stores
Promoting products using digital channels, data, and technology
Traditional advertising in newspapers
Only posting on Instagram
What was the first clickable banner ad launched in 1993?
Yahoo! directory ad
AT&T “Have you ever clicked right here?”
Google AdWords test ad
Amazon’s first e-commerce ad
Which platform’s launch in 2005 transformed marketing with video?
YouTube
TikTok
Which of the following is a feature of digital marketing compared to traditional marketing?
One-way communication
Intuition-led targeting
Real-time feedback and analytics
Broad audience focus only
Which of these is NOT a digital business model?
Business-to-Consumer (B2C)
Consumer-to-Consumer (C2C)
Direct-to-Customer (D2C)
Manufacturer-to-Machine (M2M)
In the POEM framework, which category includes brand-owned websites and social media accounts?
Paid media
Owned media
Earned media
Shared media
The RACE framework is used to:
Analyse traditional media spend
Structure goals and actions in digital strategy
Compare offline and online marketing
Test banner ads for engagement
Which of the following best explains personal branding?
How companies design logos and advertising
Strategic communication of your skills, values, and identity
The use of celebrities to endorse products
Posting memes to gain followers
According to Jeff Bezos, “Your brand is…”:
The logo you design for yourself
What people say about you when you’re not in the room
The products you sell online
Your Instagram bio
Which of the following is NOT a core component of personal branding?
Skills and expertise
Values and passions
Audience
Stock market performance
