WorksheetsChapter 5 Analyzing the Marketing Environment Google Slides
Total questions: 35
Worksheet time: 20mins
Because the Customer is at the center of all marketing efforts, the entire business process must come from a _________
Customers point of view
Managers perspective
Competitors strategy
Product's features
What must a company focus on as an opportunity to deliver new products to its customers?
Existing competencies
New employees
Marketing budget
Customer complaints
Fill in the blank: Successful marketing firms focus on satisfying customer needs that match their _________
core competencies
marketing budgets
advertising slogans
sales territories
It is critical to know competitors' _________? (select all that appy)
Strengths
Weaknesses
Reactions to marketing activities
Mission Statement
It is critical to know competitors' likely ________ to marketing activities.
reactions
locations
budgets
products
What does sustainable development include?
land
water
air
living organisms
Which of the following is an example of a physical environment factor?
A) Energy trends
B) Social media
C) Fashion trends
D) Movie ratings
Deforestation is an example of a change in the physical environment.
True
False
Green practices/marketing are part of the physical environment.
True
False
What is greenwashing?
the practice of making misleading claims about the environmental benefits of a product, service, or company.
a method of cleaning plants using eco-friendly detergents.
refers to the process of recycling green-colored materials only.
a government policy to promote the use of green energy in households.
What are the components of the immediate environment?
company's capabilities, competitors, corporate partners, physical environment.
company's mission, government policies, global trends, technology.
customer needs, market trends, legal environment, suppliers.
economic factors, social factors, technological factors, demographic factors.
Identify one of the 6 components of the macro environment.
Demographics
Product Features
Internal Culture
Sales Techniques
Identify one of the 6 components of the macro environment.
Social
Personal
Internal
Product
Identify one of the 6 components of the macro environment.
Technology
Breakfast
Furniture
Alphabet
Identify one of the 6 components of the macro environment.
Economic
Personal
Domestic
Individual
Identify one of the 6 components of the macro environment.
Political/legal
Product features
Customer service
Sales techniques
Which of the following is an impact of macroenvironmental factors on the needs of marketing? (Select all that apply)
Apply for a grant
Create an entirely new product
Increase/decrease marketing efforts
No impact
Culture
Shared meanings, beliefs, morals, values
Demographics
Age, Gender, Income, Education
Income
Tied to purchasing power
Education
Relates to income, detemines spending po
Gender
Male/Female roles have been shifting
Which of the following is a characteristic used to identify consumer markets according to demographics?
Age
Color
Height
Weight
Fill in the blank: One of the demographic characteristics used to identify consumer markets is _________.
gender
brand loyalty
product quality
advertising budget
Which of the following is NOT a demographic characteristic listed in the image?
A) Age
B) Gender
C) Education
D) Eye color
Demographics provide an easily understood snapshot of the typical consumer in a specific target market.
True
False
Marketers use data about consumers to ________ offers.
target
ignore
delay
reject
Fill in the blank: One of the main social trends that impact marketing is ___________.
Sustainability
Inflation
Product Pricing
Interest Rates
Fill in the blank: One of the main social trends that impact marketing is ___________.
Health and wellness
Urbanization
Technological innovation
Financial deregulation
Fill in the blank: One of the main social trends that impact marketing is ___________.
Efficient utilization and distribution of food
The invention of new musical instruments
The discovery of ancient fossils
The development of new sports equipment
Select the 3 ways technology impacts marketing:
New products and services
New forms of communication
New retail channels
Loss of customer loyalty
Which of the following is a new cutting-edge technology influencing marketers?
Artificial Intelligence
Steam Engines
Typewriters
Telegraphs
Which of the following is NOT a new cutting-edge technology?
Robotics
Internet of Things (IoT)
Artificial Intelligence
Typewriter
Name one way technology impacts marketing according to the slide.
It allows businesses to reach a wider audience online.
It reduces the need for any advertising.
It eliminates the need for customer feedback.
It makes traditional marketing obsolete.
Country culture and regional culture are differentiated by:
Country culture refers to the shared values of an entire nation, while regional culture pertains to specific areas within a country.
Country culture is only about food, while regional culture is about language.
Country culture is temporary, but regional culture is permanent.
Country culture is based on climate, while regional culture is based on politics.
Fill in the blank: ______ is the shared meanings, beliefs, morals, values, and customs of a group of people.
Culture
Economy
Geography
Technology
Fill in the blank: A __________ is a group of people of the same generation—typically have similar purchase behaviors because they have shared experiences and are in the same stage of life.
generational cohort
market segment
focus group
peer review
_________________ indicate the characteristics of human populations and segments, especially those used to identify consumer markets.
Demographics
Culture
Income
Market Segmentation
Fill in the blank: The __________ comprises political parties, government organizations, and legislation and laws.
political/regulatory environment
economic environment
technological environment
natural environment
