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WorksheetsBusiness Management Certification
Total questions: 99
Worksheet time: 50mins
What is the key objective of a small business owner?
To generate profits
To minimize risks
To expand globally
To hire more employees
What are entrepreneurs willing to take on to grow their businesses rapidly?
Known opportunities
Unknown risks
Guaranteed profits
Stable markets
What type of products require pick-up or delivery?
Digital
Physical
Virtual
Service-based
When a customer purchases an item from a business, what type of transaction is it?
Business-to-business
Business-to-consumer
Consumer-to-consumer
Consumer-to-business
What type of corporations are for-profit with limited liability?
Non-profit corporations
S corporations
Sole proprietorships
Partnerships
Which type of corporations are ideal for international businesses?
S corporations
C corporations
Limited liability companies
Non-profit organizations
Who oversees daily operational and administrative functions in a company?
Chief Executive Officer
Chief Operating Officer
Chief Financial Officer
Chief Marketing Officer
Who votes on the management of a company?
Employee
Customer
Stockholder
Supplier
How are employees paid when they receive a fixed amount each pay period?
By commission
By salary
By piece work
By hourly wage
What can businesses offer in addition to a lower salary?
Bonuses
Equity
Discounts
Insurance
During which stage of the business life cycle is a company regularly taking on new customers?
Start-up
Growth
Survival
Decline
What is created during the design thinking process to test ideas?
Blueprint
Prototype
Model
Draft
What allows one to see and experience a customer's perspective?
Sympathy
Empathy
Analysis
Observation
What are the inexpensive versions of a product created by the design team called?
Final products
Minimum Viable Products
Sample products
Test products
Name one benefit of a franchise.
Less risk involved
Higher initial investment
Unproven business model
Limited brand recognition
Label the items as either a product or a service. Use P for product and S for service: Muffins.
P
S
Both P and S
Neither P nor S
Label the items as either a product or a service. Use P for product and S for service: AC repairs.
P
S
Both P and S
Neither P nor S
Label the items as either a product or a service. Use P for product and S for service: Toilet paper.
P
S
Both P and S
Neither P nor S
Label the items as either a product or a service. Use P for product and S for service: Jewelry.
P
S
Both P and S
Neither P nor S
Label the items as either a product or a service. Use P for product and S for service: Web designs.
P
S
Both P and S
Neither P nor S
Label the items as either a product or a service. Use P for product and S for service: Couch.
P
S
Both P and S
Neither P nor S
Label the items as either a product or a service. Use P for product and S for service: Guitar lessons.
P
S
Both P and S
Neither P nor S
Which legal structure is best for international business even with being double-taxed?
Non-profit
C corporation
Sole proprietorship
Partnership
What is a characteristic of a sole proprietorship?
Shared financial backing
No ownership, no US federal taxes
Easy to create but comes with unlimited liability
Lower tax rate that prevents double-taxing
Which legal structure is ideal for a single owner seeking low risk?
LLC
S corporation
Partnership
Non-profit
What is a feature of an S corporation?
Best for international business
Lower tax rate that prevents double-taxing
No ownership, no US federal taxes
Shared financial backing
Which legal structure involves shared financial backing?
LLC
Partnership
Non-profit
Sole proprietorship
What role is responsible for overseeing company finances?
CEO
Founder
CFO
COO
Who creates the company?
CEO
Founder
Stakeholder
COO
Which role reports to the board of directors?
CEO
CFO
COO
Stockholder
What type of compensation is usually found in sales roles?
Salary
Hourly
Commission
Equity
Which compensation type is a set rate of pay for hours worked?
Equity
Hourly
Commission
Salary
List the correct order of the business life cycle stages:
Existence, Survival, Success, Take-off, Resource maturity, Pivot or persist, Exit plan
Survival, Existence, Success, Take-off, Resource maturity, Exit plan, Pivot or persist
Existence, Success, Survival, Take-off, Pivot or persist, Resource maturity, Exit plan
Existence, Survival, Take-off, Success, Resource maturity, Exit plan, Pivot or persist
Michael owns a small but profitable tech company. He has been approached by a larger company that wants to purchase his business. In which business life cycle stage is Michael?
Existence
Survival
Exit plan
Resource maturity
Bill just started a new graphic design business. He is advertising online and trying to gain customers. He just finished working with his first client. In which business life cycle stage is Bill?
Existence
Success
Take-off
Resource maturity
Stephanie started a new flower shop last year. She has a good customer base and money coming in. In which business life cycle stage is Stephanie?
Survival
Success
Take-off
Pivot or persist
List the correct order of the design thinking process.
Empathize, Define, Ideate, Prototype, Test
Define, Empathize, Prototype, Ideate, Test
Test, Prototype, Ideate, Define, Empathize
Ideate, Test, Empathize, Define, Prototype
During which stage of the design thinking process will the design team create multiple inexpensive product versions?
Prototype
Test
Define
Empathize
During which stage of the design thinking process is a problem statement formed?
Define
Empathize
Ideate
Test
Which stage of the design thinking process involves learning about customers' challenges?
Empathize
Prototype
Test
Ideate
What is the amount of loss one is willing to take when making an investment decision?
Risk tolerance
Market size
Cash flow
Management skillsets
What mindset means believing that one can accomplish anything through hard work?
Growth mindset
Fixed mindset
Risk mindset
Investment mindset
What type of risk is a natural disaster?
Environmental risk
Financial risk
Market risk
Operational risk
What is a business opportunity that lets a buyer start a business called?
Investment
License
Authorization
Vision
What needs to be obtained to use a brand name on products?
License
Patent
Authorization
Vision
Which of the following is NOT one of the five factors that determine the viability of a business opportunity?
Market size
Competitors
Cash flow management
Management skillsets
What helps a business achieve short-term and long-term goals?
Business plan
Executive summary
Financial plan
Vision statement
How long should a lean canvas ideally be?
One page
Two pages
Three pages
Four pages
What creates the first impression of a business plan?
Executive summary
Financial plan
Vision statement
Market analysis
What plan should specifically be directed to investors and lenders?
Financial plan
Marketing plan
Operational plan
Risk management plan
In what form is a pitch deck most commonly presented?
Slide presentation
Written report
Video presentation
Audio recording
What provides a brief overview of a business's mission and value to customers?
Vision and value proposition
Executive summary
Financial plan
Market analysis
What does a patent protect from being copied?
Invention
Brand name
Business plan
Market strategy
What protects a company's formulas from being shared with competitors?
Trade secrets
Patents
Licenses
Authorizations
What must one obtain from the author or creator to license a product?
Authorization
License
Patent
Vision
What agreements are signed by employees to agree not to share trade secrets?
Non-disclosure
Licensing
Authorization
Vision
Which of the following is a common characteristic of successful entrepreneurs?
Self-reliance
Indecisiveness
Pessimism
Risk aversion
What is a potential political risk that entrepreneurs might face?
Increased tax rates
Natural disasters
Bankruptcy
Employee turnover
Identify an example of an environmental risk for entrepreneurs.
Natural disasters
Inflation
Political instability
Market competition
What is a financial risk that entrepreneurs might encounter?
Bankruptcy
High employee morale
Technological advancements
Strong market demand
Which business opportunity involves recruiting marketers to join a team?
Network marketing
Franchise
Licensing
Managing cash flow
Which business opportunity involves higher start-up costs?
Franchise
Network marketing
Licensing
Relationships
Which business opportunity obtains licenses to use a brand name?
Licensing
Franchise
Network marketing
Passion
Which viability factor involves the potential funding of a business opportunity?
Managing cash flow
Market size
Relationships
Passion
Which viability factor involves building relationships with experienced professionals?
Relationships
Market size
Passion
Licensing
Which viability factor can help an entrepreneur make up for a lack of skills?
Passion
Market size
Licensing
Managing cash flow
Which viability factor analyzes the skills of employees?
Management skillset
Market size
Passion
Relationships
Which viability factor researches the demand for products or services?
Market size
Passion
Licensing
Managing cash flow
What is the purpose of a pitch deck?
To attract investors and get them excited
To outline the marketing plan
To define the organizational structure
To summarize the financial plan
What is a lean canvas?
A one-page document summarizing key information for investors
A detailed financial projection
A comprehensive marketing strategy
A slideshow presentation for investors
Which section of a business plan determines if there is a large enough customer pool?
Marketing plan
Executive summary
Financial plan
Organizational structure
Which section of a business plan briefly explains everything in the business plan?
Executive summary
Marketing plan
Financial plan
Organizational structure
Which section of a business plan includes roles that have not yet been filled?
Organizational structure
Marketing plan
Executive summary
Financial plan
Which section of a business plan includes things like a budget and profit and loss projection?
Financial plan
Marketing plan
Executive summary
Organizational structure
Jessica is composing a song and wants to protect it from being copied. Which intellectual property law would best protect Jessica’s song?
Trademark
Patent
Copyright
Trade secret
George came up with a secret banana bread recipe that he sells in his bakery. Which intellectual property law would best protect his recipe?
Copyright
Trademark
Patent
Trade secret
Mary works for a tech company and is designing a new style of headphones. Which intellectual property law would best protect Mary’s design?
Trade secret
Trademark
Patent
Copyright
Will designed a company logo for his new gym. Which intellectual property law would best protect his logo?
Patent
Trade secret
Copyright
Trademark
A target market identifies the ________ to which a company markets its products and services.
customer group
product type
sales region
advertising method
A value proposition is a statement that explains ________ a customer should do business with a company.
why
when
where
how
Primary data is more ________ and reliable compared to secondary data.
accurate
biased
outdated
irrelevant
Secondary data often contains ________.
personal bias
absolute accuracy
primary observations
future predictions
A(n) ________ competitor is a business that sells similar products or services as another business.
direct
indirect
potential
virtual
A(n) ________ competitor is a business that sells different products or services but is similar enough to be competitive with another business.
indirect
direct
primary
exclusive
A SWOT analysis documents a company’s strengths, weaknesses, ________, and threats.
opportunities
profits
expenses
customers
Financial limitations would be an example of a ________ in a SWOT analysis.
weakness
strength
opportunity
threat
Mark designs logos for businesses in his city. He mostly works with local bakeries. What is Mark’s target market?
Females, ages 13-19
Males, ages 20-40
Kids, ages 2-12
Adults, ages 25-60
A focus group was formed to provide opinions for a target market. What type of data is being collected from the focus group?
Primary
Secondary
Tertiary
Quaternary
An internet article about fashion trends seen in Europe was used to select inventory for a small boutique. What type of data was used in this scenario?
Secondary
Primary
Tertiary
Quaternary
What is direct competition in business?
A business that sells different products
A business that sells similar products or services
A business that sells unrelated products
A business that sells outdated products
What is an example of indirect competition for an ice cream parlor?
Another ice cream parlor
A nearby bakery
A sandwich shop
A clothing store
What does a SWOT analysis help determine?
The price of products
Areas for improvement
Employee salaries
Market trends
In a SWOT analysis, what does "Strength" refer to?
Dependable employees
Increased competition
Small budget
Market trends
In a SWOT analysis, what does "Weakness" refer to?
Dependable employees
Increased customers
Repair shop competitors
Small budget
A marketing method that uses customized newsletters to engage with customers is ______.
television
billboard
radio
A marketing method that uses ads on a website within a search engine is ______ advertising.
pay-per-click
banner
affiliate
The four segments of sales data are behavioral, geographical, demographic, and ______.
psychological
seasonal
technological
historical
______ data provides information about a customer’s age, gender, or ethnicity.
Demographic
Transactional
Geographic
Behavioral
Investors use ______ to determine the cost of acquiring new customers.
customer acquisition costs
operating expenses
gross profit margin
inventory turnover
