Promotion refers to the complete set of activities, which ______ the product, brand or service to the user.

What is the main idea of promotion in the Marketing Mix?

What is one advantage of advertising by means of radio?

Advertising by means of radio is _______ than TV advertising.

Advertising by means of radio gives the advantage of selecting the territory and audience to which the message is to be directed.

Television is the latest and fast-developing medium of advertising and is getting increased popularity these days. What are the advantages of television over radio as a medium of advertising?

Television is more effective as compared to radio as it has the advantages of ______ and ______.

Television leaves a lasting impression on the viewers due to its pictorial presentation.

What mode do print media use to carry their messages?

Which of the following is NOT an example of print media?

Fill in the blank: The print media carry their messages entirely through the ______ mode.

Print media consist of newspapers, magazines, and direct mail.

According to the passage, how can you advertise electronically?

Fill in the blank: You can protect some parts of your website through _______ and give access to member customers.

You can send advertisements via direct e-mail as part of your promotional activities, according to the passage.

Fill in the blank: Word-of-mouth advertising is considered one of the most ______ forms of advertising because a person puts their reputation on the line every time they make a recommendation.

Word-of-mouth advertising is important for every business because:

Read the passage below and answer the question: Word-of-mouth advertising is important for every business, as each happy customer can steer dozens of new ones your way. And it's one of the most credible forms of advertising because a person puts their reputation on the line every time they make a recommendation and that person has nothing to gain but the appreciation of those who are listening.

What does 'Generic' promotion of a commodity mean?

Fill in the blank: Producers join together to expand total demand for the commodity, thereby helping their own _____

In public relations, is the article that features your company paid for?

According to the passage, why does a reporter write about or film your company in public relations?

According to the passage, what is a key difference between PR and advertising?

Fill in the blank: PR involves sharing information with the public using platforms that do not require a ________, such as social media or through press releases shared with magazines and newspapers.

Fill in the blank: The goal of public relations is to shape public perception of a business, presenting a _______ image through various strategies to its various constituents.

Fill in the blank: Personal selling occurs when ______ sells a product, service or solution to a client.

Which of the following best describes the role of salespeople in personal selling?

Today, personal selling involves the development of longstanding client relationships.

Personal selling involves a selling process that is summarized in the following Five Stage Personal Selling Process. Fill in the blank for the first stage: _________.

Personal selling involves a selling process that is summarized in the following Five Stage Personal Selling Process. Fill in the blank for the second stage: _________.

Personal selling involves a selling process that is summarized in the following Five Stage Personal Selling Process. Fill in the blank for the third stage: _________.

Personal selling involves a selling process that is summarized in the following Five Stage Personal Selling Process. Fill in the blank for the fourth stage: _________.

Personal selling involves a selling process that is summarized in the following Five Stage Personal Selling Process. Fill in the blank for the fifth stage: _________.

Fill in the blank: ________ is any initiative undertaken by an organization to promote an increase in sales, usage or trial of a product or service (i.e., initiatives that are not covered by the other elements of the marketing communications).

What is the 'Free Gifts' sales promotion technique?

According to the passage, a newly opened store may offer the first __ customers free items worth 100 pesos.

Fill in the blank: The primary purpose of advertising is to create _______ for a product or service.

Which of the following is a common method used in public relations to enhance a company's image?

Fill in the blank: The second stage of the Five Stage Personal Selling Process is ________.

It is considered as one of the most important elements of marketing mix today because of the remarkable rise of services in the industry.

The following are basic functions of packaging except for;

It is a packaging decision that defines what the package should be or do for the particular product in terms of size, shape, materials, color, text, and brand mark and tamperproof ability

Packaging concept that defines what the package should be or do for the particular product in terms of size, shape, materials, color, text, and brand mark and tamperproof ability

This is the 3rd step on the Positioning process